5 REASONS PEOPLE LOVE THIS IS UNFOLDED

We work with leading factories that create products for a range of household names, which ensures the highestr levels of quality control. Our clothes are designed in collaboration with our community, so you get what you’ve always wanted. This means our return rate is just 3% - compared to 30% for traditional brands.

When you shop with us, you’re invited to join the Unfolder Creator Community - the best place on the internet! In our active community group you’ll see how other people of all ages and sizes are wearing and styling their items from each collection, and you’ll get advice and tips from our professional stylists.

Every item funds a child in education for a set number of months and you can see this impact on every piece in the collection and in your basket as you shop. We share the positive impact this has in updates from people like Tania, one of the people whose lives have been changed by people shopping with This is Unfolded.

As an Unfolded shopper, you can take part in designing the next collection! You get a vote on everything we create, from helping to pick the prints, shapes and colours, to pretty much everything else about the clothes we create. And we give you a chance to be a professional model for the day - with every collection we organise a customer photoshoot, with professional hair, makeup and photography. And you might see your name on the next collection too - every piece in our collections is named after Unfolders giving us input on our products!

Most brands build in 30-40% of an item's cost a buffer to pay for the waste they create as part of their business model. This is Unfolded does things differently - our model of designing everything with you and then producing on demand means that we don’t need to include this buffer - so, a £65 dress from a high street brand only costs around £45-50 from us!