By Cally Russell
5 REASONS PEOPLE LOVE THIS IS UNFOLDED
Over 10,000 women have shopped with This is Unfolded in the past 12 months and joined our mission to remove the waste from fashion and change lives with the money saved. This has allowed us to fund 3,000 children in education for the next 12 months with our friends at Pratham.
This is Unfolded has a 4.9* rating on Trustpilot and a repeat order rate that is 3x higher than traditional brands!
Here are the top 5 reasons why people love This is Unfolded and our entirely new approach to sustainable fashion.
1 | AMAZING QUALITY CLOTHES
We work with leading factories that create products for a range of household names, which ensures the highestr levels of quality control. Our clothes are designed in collaboration with our community, so you get what you’ve always wanted. This means our return rate is just 3% - compared to 30% for traditional brands.
2 | A POSITIVE COMMUNITY
When you shop with us, you’re invited to join the Unfolder Creator Community - the best place on the internet! In our active community group you’ll see how other people of all ages and sizes are wearing and styling their items from each collection, and you’ll get advice and tips from our professional stylists.
3 | REAL IMPACT IN THE WORLD
Every item funds a child in education for a set number of months and you can see this impact on every piece in the collection and in your basket as you shop. We share the positive impact this has in updates from people like Tania, one of the people whose lives have been changed by people shopping with This is Unfolded.
4 | YOU'RE THE STAR
As an Unfolded shopper, you can take part in designing the next collection! You get a vote on everything we create, from helping to pick the prints, shapes and colours, to pretty much everything else about the clothes we create. And we give you a chance to be a professional model for the day - with every collection we organise a customer photoshoot, with professional hair, makeup and photography. And you might see your name on the next collection too - every piece in our collections is named after Unfolders giving us input on our products!
5 | AFFORDABLE, SUSTAINABLE FASHION
Most brands build in 30-40% of an item's cost a buffer to pay for the waste they create as part of their business model. This is Unfolded does things differently - our model of designing everything with you and then producing on demand means that we don’t need to include this buffer - so, a £65 dress from a high street brand only costs around £45-50 from us!
Cally Russell | CEO & Co-founder