An affordable and sustainable brand that does good in the world.
1. Clothes without the waste
26 billion items of clothing will be made by fast fashion brands this year and never sold, creating mountains of waste!
At Unfolded we make clothes after you order - so no waste.
2. Sustainable and affordable
By removing the waste you get sustainable clothes at affordable prices.
Unfolded prices are up to 30% cheaper than high street brands for the same quality.
3. Higher wages for workers
Unfolded pays our nearly 400 workers in India higher wages thanks to your decision to remove the waste from the process.
4. Life changing clothes
With the rest of the money saved we fund kids to learn to read and write in India.
Over 4,000 kids have learnt to read and write due to women like you buying clothes from Unfolded so far!
5. This is your brand
After you buy from Unfolded you’ll be invited to help design our next collection and join our community of thousands working together for change, and sharing styling tips along the way.
Looking great and doing good is a lot of fun!
The Unfolded Story
Unfolded was founded by Cally, Jamie and Hilde in Edinburgh, Scotland.
The 3 friends had worked together for over 5 years at a tech company trying to help big retailers stop making so much waste by using customer feedback in their decision making process.
They worked with some of the biggest names around but... they just couldn't stop them from making too much!
It was like waste was just part of these companies business models to make as much money as possible!
When Covid came along they had had enough and decided something had to change. So they launched a business called Lost Stock - which sold the clothes big retailers cancelled and refused to pay for due to the Pandemic.
The money it made was given to garment workers who had lost their jobs in Bangladesh and India.
The target was to help 10,000 people during the pandemic by selling the cancelled clothes as mystery boxes!
They hit that number after 4 days... and in the end managed to support 113,000 people for a month each by selling 125,000 of these boxes.
After 7 months they decided they couldn't go back to working for big brands so instead created Unfolded - an entirely new way to shop that would remove the waste and use the savings to create positive impact in the world.
The company now employs 12 people across the UK and works with factories in India with nearly 500 staff to make anything!
They won't rest until they've removed the waste from fashion... you should join them!
What real customers say
500+ reviews on Trustpilot
I love this company!
The clothes are well made using quality fabrics and are comfortable to wear. So good to know that Unfolded's ethical credentials can be 100% trusted as they keep you informed of the manufacturing process from start to finish.
Catherine on Trustpilot Verified customer
The best clothes I own
I've bought several pieces from This is Unfolded. It's great to find an ethical manufacturer, making clothes to order and keeping customers in the loop with regular updates about the manufacturing process and timeline. I'm a massive fan!
Frances on Trustpilot
Ethical and transparent
The collections always have something that you can wear and feel good doing so! Have now ordered from four collections and have not been disappointed.
Catherine on Trustpilot Verified customer
Questions? We have answers!
What if I order and it doesn't fit?
If you order and it doesn't fit then we'll be happy to organise a return.
But we would love it if you would consider using our swap platform instead and swapping the item for another size or product with someone else from the Unfolded community.
How much is delivery?
Delivery in the UK is free when you spend over £45 or £3.99 under this.
How do you create positive impact?
By removing the waste from the production process we save lot's of money. Some of that is used to offer you lower prices and some of it is used to pay higher wages to the garment workers in our factories in India.
The rest is used to fund kids who live around these factories to learn to read and write. We do this with an amazing organisation called Pratham. You can see the direct impact every item has. A dress will normally support a child to learn for 2 months.
How do women help you Design the clothes?
There is now over 4,000 women just like you in a private Unfolded facebook group, we call them our Unfolders.
They help to decide what products we should make. Once you buy you can join this pretty amazing group.
In it they also share styling advice and sell on items if they no longer wear them.
Why are you cheaper than other brands?
We only make what you order - meaning we don't create the same waste as other brands. The savings this creates are used for positive impact and to offer you a better deal.
How long does delivery take?
It depends when you order during a collection. It could be 2 weeks - it could be 6. You'll see the delivery time of each product on it's individuals page.
If you can't wait that long - check out our Archive section that is older pieces with 3/4 day delivery. These are the last bits from old collections.