Your order will fund a child to learn to read and write near our factories for
Early Order Discount - Save an Extra 20% - SUS20
MONEY-BACK GURANTEE
75,000+ World Changing Shoppers
Susan - The perfect No Iron Summer Dress
Amazing value - save £29 against regular prices
Supports a child to learn to read and write
Made without waste = better for the planet!
Two length options available AND pockets
8,500 amazing members of the Unfolded community helped us create the perfect dress for sunny adventures, both at home and abroad! The stunning bright green and white print Susan is made using a sustainable crinkle fabric that doesn’t need ironed...
Read on to discover why Susan really does make the perfect companion for adventures in 2025!
Get Your Susan Dress
EARLY ORDER DISCOUNT - SAVE 20% ON SUSAN - ENDS SOON - CODE SUS20
3 Reasons Why This Dress is So Special
Zero Waste = Better For the Planet
At most brands 30% of new clothes are wasted? At Unfolded it’s zero….
Our clothes are designed with our customers and then made after you order - ensuring no waste.
This means delivery is a little bit longer but we promise this dress is worth the wait.
1
The PErfect Design
By designing with our customers we create products you'll love for years.
8,500 women helped ensure Susan is perfect - choosing the fresh print, selecting the amazing no iron fabric, creating the flattering shape and making sure it has two big pockets!
2
Big Savings + Big Impact
By removing the waste from the process we make big savings! These savings are used to do 3 amazing things…
Offer you fantastic quality for a fair price! With a normal brand this dress would be at least £29 more expensive - AT LEAST!
Pay garment workers higher wages - over 600 workers in India benefit from our approach.
Fund kids near our factories to learn to read and write - buying this dress will fund a child near our factories to learn to read and write for 2 months.
3
Get Your Susan Dress Now
Professional stylist Sarah Thomson shows off why she loves the susan dress...
Sarah specialises in helping women feel confident in their clothes and she knows Susan is the perfect dress for the warmer months ahead.
A flattering fit, eye catching print and pockets… make Susan perfect for adventures in the sun, both at home or away.
Tap here to order yours and save £29
RATED EXCELLENT
"This is the perfect holiday dress - the fabric feels amazing and never needs ironed. The shape and fit are so flattering. I feel like a million dollars wearing this dress!”
Nikki, Durham
You can order Susan risk free with our 14 day returns policy - even though she's made just for you!
£85
High Street RRP
£56
Unfolded Price
£29
Your saving
You Change a life when you wear Susan
You'll support a child in India to learn to read and write for 2 months when you buy this dress - thanks to it being made without waste!
10,000 CHILDREN
Supported SO FAR!
EARLY ORDER DISCOUNT - SAVE 20% ON SUSAN - ENDS SOON - CODE SUS20
3 things you’ll love about Susan
Amazing Soft Fabric
The sustainable viscose used to make Susan is a crinkle cut - meaning you’ll never need to iron her. The wrap top has a button for modesty and the full skirt creates the perfect light and swishy shape!
1
The Perfect Fit
8,500 members of the Unfolded community voted the white and green swirl pattern their favourite of all our concepts during the design phase for this collection and it’s easy to see why. It's a proper head turner...
2
Big Pockets
Susan features two big pockets - perfect for a phone, lipstick, keys and all the other random things we know will end up in there on a busy day out!
3
Shop the Lizzy Dress
Your Price: £65
£95 : High Street RRP
Sustainable
Flattering
2 Lengths
Amazing Fit
Shop the Susan dress
Your Price : £56
£85 : High Street Price
Loved by over 70,000 women across the UK!
MONEY-BACK GURANTEE
Over 1,000 Reviews
Susan Maxi Dress
£56.00
Made after you order - ships in late April
Higher wages for garment workers
Funds a child in education for 2 months
Check out our size guide
Pick a length - Under 5ft 3 should buy short
Short
Regular
Pick Your Size
How our prices compare
£85
High Street RRP
£56
Unfolded Price
£29
You Save!
WHY YOU'LL LOVE SUSAN
Susan is one of those easy breezy dresses that is made for relaxed summer days. Susan’s perfect maxi dress shape and stunning white and green linear leaf print was voted for by over 8500 customers - selecting it as their second favourite combination in this collection.
Made in a sustainable drapey viscose crinkle fabric, this dress is lovely, light and hangs beautifully. It also doesn’t need to be ironed…
With its wrap front top, drawcord waist and top-of-arms covering frill sleeve, this dress is the ultimate in flattering summer styling.
Susan makes the perfect holiday dress - the lightweight (non-iron), crinkle fabric is perfect for packing and the gorgeous maxi design will take you from the beach to the local market to a rooftop bar and dinner.
And remember, while you are enjoying your holiday, two children in India benefit from an education for 2 months thanks to your purchase of Susan!
100% FSC Certified Sustainable Viscose Lining - 100% Sustainable Cotton
Made in ethical factories in India
FEATURES
Drapey viscose crinkle fabric - no need to iron!
2 Pockets
Drawcord elastic waist with tie and bead detail
Wrap front neckline
Frill cap sleeve
2 length options available
Tiered Hem
Size details
• Fit: Classic – Not too loose, not too tight. A versatile, timeless fit. Order your standard size.
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
As seen on Dragons Den and Lorraine
MONEY-BACK GURANTEE
Unsure about shopping with Unfolded? Hear from some of the Unfolded Community about why they love buying clothes from Unfolded and the positive impact it has on the world!
Each Unfolded item is designed with our community and then we host a photo shoot with some of the community of 8,000+ women before the collection launches.
Shop the New Collection
Thousands of ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ reviews
The Unfolded Story And Who We Are
We exist because big brands are killing the planet
Unfolded exists because big brands are killing our planet - 30% of the clothes they make are never sold. This year that will be 26 billion items of clothing. Enough is enough - we need to find a better way to make clothes.
From 100 women in 2021 to over 70,000 today...
We started with a 100 women buying our first clothes in Edinburgh in 2021 to over 70,000 shoppers now buying from Unfolded. This is more than just clothes though - it's a mission to make a better world together.
These amazing women help us design everything we make, take part in our photoshoots and help us change the world!
No waste - just positive impact.
Our Team
Unfolded is run by Cally Russell, you might recognise him from Dragons Den, a lot of podcasts and weirdly The Chase! Cally has spent the past 15 years trying to remove the waste from big retailers and brands.
He started Unfolded after realising they would never change and the only thing to do was to take them on...
Learn more about Unfolded
The Unfolded Promise
Sustainable clothes at great prices
Our clothes are up to 35% cheaper than traditional brands and are designed by our community of shoppers. No waste, sustainable fabric and carbon offset!
Garment workers paid better
Our factory partners are SEDEX-certified; socially, ethically and sustainably compliant. Garment workers are paid higher wages through the Unfolded Garment Workers Fund, and all workers in our partner factories benefit.
Kids funded in education
Every item supports a child in India learning reading, writing and maths skills. Helping improve this balance opens up new job opportunities in the future for the children involved. Pratham UK power our on the ground impact.
Final Call - Order your Susan Dress Here
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