We remove the waste from the process to make clothes that are better for the planet and for your pocket!
Sustainable + Affordable
Unfolded vs High Street price
How we’re changing fashion to offer you sustainable clothes at a better price
High Street fashion Pricing
30% of new clothes made are never sold.
The price you pay for clothes with traditional brands has to build in a margin to cover the cost of making clothing that is made but then never sold, as well as sky-high return rates.
The typical high street brand charges a 5-6x markup on everything you buy to cover this.
This means a £50 dress will have cost them around £10 to make - including factory worker wages and the material used.
The rest of the cost covers making the clothes that are never sold, the cost of returns - plus their profit levels!
Unfolded prices
At Unfolded, we make clothes without this waste and use the savings to fund positive change in the world - and offer you sustainable clothes at affordable prices!
To remove the waste we design every item in collaboration with our customers and we only start production after we start taking orders.
This allows us to match supply to demand and remove the mountains of waste from the process that traditional brands create.
Most of the money saved funds kids to learn to read and write in India and pays garment workers higher wages!
The rest of the savings are used to offer you prices up to 35% cheaper than traditional brands.
| This is Unfolded | Traditional Fashion |
| Zero waste | 30% clothes never sold |
| Community swapping | Up to 30% returns |
| Direct to you | Costly logistics |
| Positive impact | Margin to cover waste |
| This is Unfolded | Traditional Fashion |
| Zero waste | 30% clothes never sold |
| Community swapping | Up to 30% returns |
| Direct to you | Costly logistics |
| Positive impact | Margin to cover waste |
How can your low prices be sustainable?
Most sustainable brands cost more money than fast fashion/high street brands - because they have the same broken overproduction model and then have to deal with higher costs for fabrics and staffing.
Because our model is totally different and we save huge amounts of money cutting the waste, we can use sustainable materials and ethical production methods without compromising on quality or increasing prices.
We believe that the key to changing the fashion industry is making sustainable products that are price accessible to as many people as possible, it’s the only way! Sustainability shouldn’t need to cost the Earth.
We're also not saying we're the erfect sustainable solution but we're a lot closer to it than most solutions.
Why Unfolded is more affordable
We can offer you a better price because we cut the waste and optimise our processes!
- Production only starts after orders come in
- Cutting is optimised to minimise cost
- Minimal warehousing costs without product sitting on shelves.
- Pick and pack happens directly at our factories
- Shipped directly to you - so no import duties.
And nothing goes to landfill!
Why is Unfolded so much more affordable
Using decades of experience we built a totally different approach to making and selling clothes, focused on removing waste from the process to ensure a better outcome for the planet, the people who make our clothes and lower prices to you!
- Customer feedback used to make small collections - not hundreds of similar styles
- Production only starts after orders are placed
- Fabric cutting is optimised to minimise cost
- Minimal warehousing costs as no product held
- Picked and packed orders near our factories in India
- Shipped directly to you - so no import duties
And nothing goes to landfill - a huge saving!
The price you pay includes:
- Sustainable materials sourced from certified producers
- Factory Worker Wages & the Unfolded Worker Fund
- Supporting children in India to learn to read & write
- Carbon-offset logistics directly to you
- Staff & business costs
Affordable, sustainable clothes - for up to 35% less than traditional fashion! It’s clear why over 35,000 women have already fallen in love with Unfolded already…
The price you pay includes:
- Sustainable materials sourced from certified producers
- Worker wages & the Unfolded Worker Fund
- Supporting children in India learning reading & writing
- Carbon-offset logistics directly to you
- Staff & business costs
Affordable, sustainable clothes - for significantly less than traditional fashion!
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