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Jo Midi Button Front Dress - The Story

One dress with the ability to be styled many ways for many occasions, meet the Jo. With a flattering v-neck and a fitted waist, the Jo dress flows into a relaxed skirt with button detailing down the centre. We can already tell this one is going to be a wardrobe winner. 

The Jo dress was a popular find among our Unfolded Creators. As with most designs in the early stages, it wasn’t perfect. There were concerns about the neckline being too low cut and this was confirmed to us when we received the fit sample from the factory. We took this feedback on board and adjusted the neck drop by a few cm to allow for more coverage as well as increasing the weight of the fabric to make it as versatile as we imagined it would be. In other words, from boardroom to bar, the Jo dress has you covered. One of our Creators, Jo, shared our vision about the versatility of the dress, so our unnamed spotty dress finally had a name!

And on that note, going to the bar? Pair with your favourite heels or boots for a more classic look or chuck on colourful accessories and sandals to get ready for a day in the sun. 


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