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This is Unfolded are doing things differently. We are on a mission to make the world a better place by removing the waste from fashion retail and changing lives with the savings. We know you would be keen to join the movement!

Why wouldn’t you be? Considering the state of this industry and the world…

A small change from you allows us to create an entirely new system and tackle the huge environmental and societal problems that are currently just accepted by other brands as the norm.

That’s why we’ve created clothes from This is Unfolded to be:

Better for the planet - We only start producing once you place your order. That means we remove the waste from 30% of clothes that are made and never sold. Reducing waste at every step helps our planet.

Better for workers and society - We use the savings created through this approach to pay higher wages and support children in education with every purchase, changing a life with every item bought.

Better for you - We ensure great quality and great fit at a great price. Look at the traditional price on every item to see what it would normally cost.

Okay - there is a trade off!  

Time - we’re never going to do Next Day Delivery. In fact, we're not even going to deliver in a couple of days - orders take around 4 weeks. But really, isn’t waiting a little while longer okay when you consider the better outcomes for everyone?

We like to think of it as a present for the future you, and for future generations.

I get that I’m biased, it’s kinda part of the job! So instead please check out the reviews from real customers here or read some of our 5* Trustpilot reviews below.

The average return rate in fashion retail is 30% - our’s is 2%. That’s a stat that tells us people love Unfolded once they give us a go.

So - before we sell out of Collection 03 - will you join us?


CEO and Co-Founder
This is Unfolded

Ps. If you don’t think we’re for you or have any questions then please don’t hesitate to get in touch with