Your order will support a child to learn to read and write for
High Street RRP
Unfolded Price
You Save
Loved by 65,000+ women across the UK!
MONEY-BACK GURANTEE
Looking for a present for someone that loves amazing clothes and the enviroment?
We make clothes without the waste of big brands and use the savings to do good in the world.
Discover 4 reasons why an Unfolded gift card is the perfect Christmas present for that special someone...
1. Clothes Made Without Waste
30% of new clothes made by traditional brands are never sold - this year that will be 18 billion items of clothing! Making these clothes creates 1.5% of the worlds greenhouse gas emissions - on clothes no one will ever wear...
At Unfolded we make our clothes after taking orders - arriving in 4-6 weeks from purchase. Nothing goes to waste...
2. Amazing Value - At least 35% Off Highstreet Prices
Thanks to the savings created by removing the waste every Unfolded item is at least 35% cheaper than the same quality would be with a traditional brand. Prices start from just £20.
Better for the planet and your pocket!
An example from this year,
£95
High Street RRP
£60
Unfolded price
£35
Your saving
3. All of Our Clothes Are Designed With Our Community
Every Unfolded item is designed using the input and feedback of our community of shoppers.
In collaboration with our team of designers they pick the prints, the fabrics, the shape of each item and so much more.
Once your loved one buys from Unfolded they'll be able to help design the next collection - it's a lot of fun!
4. Your Order Changes A Life
The rest of the money we save by removing the waste from the process is used to pay garment workers higher wages and fund kids near our factories in India to learn to read and write.
A £50 giftcard will support a child to learn to read and write for 2 months... and get your loved one a new dress! Our prices start from just £20...
Feels like a good deal right?
As Seen On Lorraine and This Morning
MONEY-BACK GURANTEE
Sustainable Gift Card
£15.00
Digital Delivery - Code will be emailed to you
You can add a physical giftcard during checkout
New collection every 6 weeks so plenty of choice
Pick The Value Your Giftcard
Over 1,000 ⭐️⭐️⭐️⭐️⭐️ Reviews
WHY They'll love Unfolded
We launch a new collection every 6 weeks - so your loved one will have plenty of styles to choose from in 2025. Or they can also pick from our archive collection of classic styles.
If they care about the planet and like to look good then they'll love Unfolded. And you'll get lots of brownie points for introducing them to their favourite new brand..
Our clothes are made in leading factories but by removing the waste we're able to offer amazing value and do good in the world at the same time.
Over 65,000 UK women have fallen in love with Unfolded in the past two years and you might have seen us turning down 3 offers on Dragons Den or being on Lorraine, This Morning and more magazines and papers than we can remember.
What type of women will like Unfolded?
Unfolded is for everyone - we have customers from age 25 all the way up to 70.
As our collections are designed in collaboration with our community of customers there is always something for everyone in each collection - we make sure of it.
If your loved one cares about the planet, likes nice clothes then she'll love Unfolded.
By buying her a giftcard you also allow her to pick exactly what she wants next year - picking from over 120 styles across the year!
Below you can meet some of the women who love Unfolded.
Hear from some of the Unfolded Community Directly about why they love Unfolded, our clothes and our mission!
Every item is named after a customer and for each collection we do a photoshoot with some of the women who helped during the design process.
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
The Unfolded Story And Who We Are
We exist because big brands are killing the planet
Unfolded exists because big brands are killing our planet - 30% of the clothes they make are never sold. This year that will be 26 billion items of clothing. Making these clothes will create 2% of the worlds greenhouse gas emissions. Enough is enough - we need to find a better way to make clothes.
From 100 women in Edinburgh in 2021 to 50,000+ now
We started with a 100 women buying our first clothes in Edinburgh in 2021 to over 50,000 shoppers across the UK. This is more than just clothes though - it's a mission to make a better world together. No waste - just positive impact.
Our Team
Unfolded is run by Cally Russell, you might recognise him from Dragons Den, a lot of podcasts, and weirdly The Chase! Cally has spent the past 15 years helping big retailers remove waste from their businesses, he started Unfolded after realising they wouldn't really change and the only solution was to take them on.
Learn more about Unfolded
You CHange a life
when you Shop with Unfolded
You'll support a child in India to learn to read and write when you shop with Unfolded.
7,000 CHILDREN
Supported SO FAR by Unfolded!
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