Our Sell-out PJS are back & better than ever! 🌟 🌜

Last year our Rosie PJs sold out in record time, despite doubling the fabric we had available from the previous year!

Well, now they’re back and even better!

They’re made from a super soft sustainable cotton fabric, are super comfortable thanks to the elasticated waist and thanks to the input from over 4,000 women in the Unfolded community feature 2 amazing unique prints!

Thanks to our zero waste model, each pair is nearly 50% cheaper than traditional brands whilst still funding a child to read and write for a month with each purchase.

As seen on

15% off your first order

Use code IMPACT-15

5 Reasons You'll Love Your Rosie PJS...

Better for the planet
No waste, sustainable fabric and carbon offset! These might just be the most sustainable new PJs you can buy.

They look amazing
4,500 women helped us design the Rosie to be the perfect fit and to feature 2 stunning prints!

Super comfortable
The boxy style makes for a super comfortable fit and the elasticated waist just makes them super comfy for bed or all-day wear!

Great value
The same quality at a traditional brand would see you paying up to 50% more! Sustainable and affordable!

Positive impact
Buying a pair of Rosie PJs will support a child to learn to read and write for 1 month.

And as a bonus - proper pockets on your PJs for your phone or anything else you need close at hand!

£40

Unfolded Price

£59

Traditional Price

Why is Unfolded cheaper?

By removing waste from production Unfolded offers you better prices and creates positive impact in the world at the same time.

"If you’re looking for a TRULY SUSTAINABLE brand that actually delivers great quality clothing at great prices, then This is Unfolded is for you."

Wilma, UK on Trustpilot

4.7* rating on Trustpilot

Designed by you
Designed with input and feedback from 4,000 Unfolded customers to make perfect clothes you’ll actually want.

 

Made With the Planet in Mind
The collection is made after orders are placed to reduce waste in our production process.

 

Real Impact
Your Unfolded order funds children in education in the surrounding communities to where our clothes are made in India.

 

Better for Workers
Higher wages for garment workers by removing the waste from our production process.

How does it work?

Designed by you
Designed with input and feedback from 4,000 Unfolded customers to make perfect clothes you’ll actually want.

 

Made With the Planet in Mind
The collection is made after orders are placed to reduce waste in our production process.

 

Real Impact
Your Unfolded order funds children in education in the surrounding communities to where our clothes are made in India.

 

Better for Workers
Higher wages for garment workers by removing the waste from our production process.

Over 600

Reviews

I love this company!

The clothes are well made using quality fabrics and are comfortable to wear. So good to know that Unfolded's ethical credentials can be 100% trusted as they keep you informed of the manufacturing process from start to finish.

Catherine on Trustpilot Verified customer

I'm a massive fan...

I've bought several pieces from This is Unfolded. It's great to find an ethical manufacturer, making clothes to order and keeping customers in the loop with regular updates about the manufacturing process and timeline. I'm a massive fan!

Frances on Trustpilot
Verified customer

Not been disappointed

The collections always have something that you can wear and feel good doing so! Have now ordered from four collections and have not been disappointed.

Catherine on Trustpilot Verified customer

More questions?

What if I order and it doesn't fit?

If you order and it doesn't fit then we'll be happy to organise a return.

But we would love it if you would consider using our swap platform instead and swapping the item for another size or product with someone else from the Unfolded community.

How much is delivery?

Delivery in the UK is free when you spend over £45 or £3.99 under this.

How do you create positive impact?

By removing the waste from the production process we save lot's of money. Some of that is used to offer you lower prices and some of it is used to pay higher wages to the garment workers in our factories in India.

The rest is used to fund kids who live around these factories to learn to read and write. We do this with an amazing organisation called Pratham. You can see the direct impact every item has. A dress will normally support a child to learn for 2 months.  

How do women help you Design the clothes?

There is now over 4,000 women just like you in a private Unfolded facebook group, we call them our Unfolders.

They help to decide what products we should make. Once you buy you can join this pretty amazing group.

In it they also share styling advice and sell on items if they no longer wear them.

Why are you cheaper than other brands?

We only make what you order - meaning we don't create the same waste as other brands. The savings this creates are used for positive impact and to offer you a better deal.  

£40

....................

Rosie - Poplin Pyjama Set - Navy Comet Print

£59  £40 

15% off your first order

Use code IMPACT-15

Money back guarentee | Secure payments

This PJ Set:

Is made from sustainably sourced cotton.

Has an elasticated waist = easy fit.

Funds children in education in India.

Pays factory workers higher wages.

Is made without the waste of fast fashion.

Rated 4.7 on Trustpilot

£40

....................

Rosie - Poplin Pyjama Set - Green & Pink

£59  £40 

15% off your first order

Use code IMPACT-15

Money back guarentee | Secure payments

This PJ Set:

Is made from sustainably sourced cotton.

Has an elasticated waist = easy fit.

Funds children in education in India.

Pays factory workers higher wages.

Is made without the waste of fast fashion.

Rated 4.7 on Trustpilot

Join over 25,000 other women who are already shopping with Unfolded to make a better world

£40

Rosie - Poplin Pyjama Set - Navy Comet Print

£59  £40

15% off your first order

Use code IMPACT-15

Money back guarentee | Secure payments

This PJ Set:

Is made from sustainably sourced cotton.

Has an elasticated waist = easy fit.

Funds children in education in India.

Pays factory workers higher wages.

Is made without the waste of fast fashion.

Rated 4.7 on

£40

Rosie - Poplin Pyjama Set - Green & Pink

£59  £40

15% off your first order

Use code IMPACT-15

Money back guarentee | Secure payments

This PJ Set:

Is made from sustainably sourced cotton.

Has an elasticated waist = easy fit.

Funds children in education in India.

Pays factory workers higher wages.

Is made without the waste of fast fashion.

Rated 4.7 on