Your order will fund a child to learn to read and write near our factories for
15% Off Your First Order Code - IMPACT15
MONEY-BACK GURANTEE
Loved by 70,000+ World Changing Shoppers
Vera - The Prettiest Sustainable Dress You'll Ever Own!
Amazing value - save £20 against normal prices
Supports a child to learn to read and write
Made without waste = better for the planet!
Two length options available
8,000 amazing members of the Unfolded community helped us design the perfect dress up or dress down spring dress!
Vera, named after one of our customers, features a stunning pink ditsy print, pockets, a flattering but comfortable fit and is reversible - creating 2 very different looks with 1 dress.
Read on to discover why Vera might just be your new favourite dress.
Get Your Vera Dress
Save an extra 15% on your first Unfolded Order with code IMPACt15
3 Reasons Why This dress is so special
Zero Waste = Better For the Planet
Our clothes are designed with our customers and then made after you order - removing the mountains of waste normal brands create!
This means delivery is a little bit longer but we promise this dress is worth the wait.
1
The PErfect Design
By designing together we can create products you'll love for years to come - this dress for example!
8,000 women helped ensure Vera is perfect - picking the perfect pink ditsy print, the stunning shape, the adjustable sleeves and making sure it has pockets!
2
Big Savings + A Life Changed
By making clothes without the waste of normal brands we create big savings. This money is used to,
Offer you amazing quality for a great price! With a normal brand this dress would be at least £20 more expensive - AT LEAST!
Pay garment workers higher wages.
Fund kids near our factories to learn to read and write.
3
Get Your Vera Dress Now
Professional stylist Sarah Thomson tells us why she loves the Vera Dress
Sarah specialises in helping women feel confident in their clothes and she knows Vera is the perfect dress for the seasons changing.
She highlights how she would be perfect for a wedding guest outfit and so much more!
Tap Here To Order Yours and save £20
RATED EXCELLENT
"I must admit I wasn't drawn to this dress when I first saw it but when I tried it on I fell in love! It looks amazing on and it feels so comfortable!"
Nat, Aberdeen
You can order Vera risk free with our 14 day returns policy - even though she's made just for you!
£70+
High Street RRP
£50
Unfolded Price
£20+
Your saving
You Change a life
when you wear Vera
You'll support a child in India to learn to read and write for 2 months when you buy this dress - thanks to them being made without waste!
10,000 CHILDREN
Supported SO FAR!
Details you'll love about Vera
Comfort and Style
The elasticated waist, organic fabric and the wide sleeves create a dress that is both stylish and comfortable! We guarantee you'll feel great in this dress all the way through a wedding or big day out.
1
Wear Two Ways
The back neckline of Vera features a tie design - which means you can turn the dress round and wear the opposite way around also.
2
Big Pockets
Vera features two big pockets - pefect for a phone, or a mini dinosaur a little person asks you to look after whilst at and event!
3
Shop the Vera Dress
Your Price: £50
£70+ : High Street RRP
Sustainable
Flattering
2 Lengths
Amazing Fit
Get Your Vera Dress
Your Price : £50
£75+ : High Street Price
Limited Number Available ⏰
Over 1,000 Reviews
Vera Ditsy Print Midi Dress
£55.00
Made after you order - ships in March
Higher wages for garment workers
Funds a child in education for 2 months
Pick a length - Short is designed for 5ft 3 and under
Short
Regular
Pick Your Size
£75+
High Street RRP
£55
Unfolded price
£20+
You save
WHY YOU'LL LOVE VERA
Vera is a brand new design for 2025, created by 8,000 members of the Unfolded community. Featuring a beautiful red ditsy flower print on a pale pink background this dress makes a stunning addition to any wardrobe and for any occasion.
This dress has been designed to be worn in two different ways either as a round neck or turned around to wear the split, tie neck forwards.
An incredibly wearable dress the Vera features a shirred waist and soft blouson sleeves with an elasticated cuff as well as those all-important pockets. Go for a bohemian everyday look with a pair of flat sandals or boots and layered jewellery.
The Vera dress comes in two lengths - short and regular. If you’re under 5ft 3 then we recommend the short option.
When you buy Vera you’ll also support a child in India to learn to read and write for 2 months. Stunning wear anywhere dress for you = a life changed for ever!
100% FSC Certified Viscose
Made in ethical factories in India
FEATURES
Soft Drapey Viscose Fabric
Midi Length
Long Sleeves
Pockets
Shirring at waist and cuff
Tie at back neck with bead detail
Flowy skirt
Available in two lengths
Size details
• Fit: Classic – Not too loose, not too tight. Order your regular size.
Short is designed for 5ft 3 and under
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
14 Day Money Back Guarentee
MONEY-BACK GURANTEE
Unsure about shopping with Unfolded? Hear from some of the Unfolded Community about why they love buying clothes from Unfolded and the positive impact it has on the world!
Each Unfolded item is designed with our community and then we host a photo shoot with some of the community of 8,000+ women before the collection launches.
Shop the New Collection
Thousands of ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ reviews
The Unfolded Story And Who We Are
We exist because big brands are killing the planet
Unfolded exists because big brands are killing our planet - 30% of the clothes they make are never sold. This year that will be 26 billion items of clothing. Enough is enough - we need to find a better way to make clothes.
From 100 women in 2021 to over 70,000 today...
We started with a 100 women buying our first clothes in Edinburgh in 2021 to over 70,000 shoppers now buying from Unfolded. This is more than just clothes though - it's a mission to make a better world together.
These amazing women help us design everything we make, take part in our photoshoots and help us change the world!
No waste - just positive impact.
Our Team
Unfolded is run by Cally Russell, you might recognise him from Dragons Den, a lot of podcasts and weirdly The Chase! Cally has spent the past 15 years trying to remove the waste from big retailers and brands.
He started Unfolded after realising they would never change and the only thing to do was to take them on...
Learn more about Unfolded
The Unfolded Promise
Sustainable clothes at great prices
Our clothes are up to 35% cheaper than traditional brands and are designed by our community of shoppers. No waste, sustainable fabric and carbon offset! They’re better for the planet than any other trousers you’ve ever bought!
Garment workers paid better
Our factory partners are SEDEX-certified; socially, ethically and sustainably compliant. Garment workers are paid higher wages through the Unfolded Garment Workers Fund, and all workers in our partner factories benefit.
Kids funded in education
Every item supports a child in India learning reading, writing and maths skills. Helping improve this balance opens up new job opportunities in the future for the children involved. Pratham UK power our on the ground impact.
Final Call - Order your Vera Dress Here
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