Your order will fund a child to learn to read and write near our factories for
20% Off Festive Sale - FESTIVE
MONEY-BACK GURANTEE
Over 50,000 Happy Customers
Abby: The Perfect Sustainable Dress For Under £50
The must-have red midi features an extra-thick tie-back detailing so you can still wear a bra. It also has an on-trend square neckline and elbow-length sleeves, which help flatter a bigger bust. It’s £20 cheaper than other brands - how could you not love the Abby dress?
Discover why hundreds of women have fallen in love with this dress below.
Just £49 - High Street RRP £69+
Made to order = better for the planet
Funds a child in education for 2 months
Get your Abby Dress
Get an extra 20% off with code: FESTIVE
4.5 RATED EXCELLENT
"I just love wearing this dress, its eye-catching, comfortable and feels amazing!"
Sue, Edinburgh!
This item is made after you order, making it much better for the planet. The savings created are used to offer you amazing value, fund kids to learn to read and write and pay garment workers higher wages.
Try Unfolded and Susanne risk free with our 14 day moneyback guarentee.
£69
High Street RRP
£49
Unfolded Price
£20
Your Saving
Discover the Abby Dress in more depth
Abby, Fabulous Deputy Fashion Editor, shares why she loves her namesake Abby dress so much and the features of the dress that make it perfect for Fuller Busts.
Get Yours Here
Five Reasons Why The
Abby Dress is so special
1
Better for the planet
Abby is made after you order - ensuring no waste is created! Abby is also made from a sustainable fabric and the carbon for transport is offset as well.
2
She makes everyone look amazing
Abby has been designed by the Fashion Team at Fabulous magazine with 2,500 women with DD+ busts. She's been designed to be a stunning fit for all sizes. She's got no gap buttons on the front, an elasticated back, a wider prices cut and a tie waist specifically for DD busts.
3
Amazing Value
For the same quality with a traditional brand Abby would cost £69+ - thanks to our zero waste model we’re able to offer her for just £49, a saving of £20! Better for the planet and better for your bank balance…
4
Ultimate Comfort
Abby has an adjustable waist and an elasticated back for comfort.
5
Guilt Free Shopping
Buying Abby supports a child to learn to read and write near our factories in India for 2 month with our partners Pratham. Better for the planet, your pocket and the people who make our clothes…
Get Your Abby Now
LImited Number Left
3 Amazing Features of the Abby Dress
2 Big Pockets
Abby midi length dress has two side pockets
1
Fully Adjustable Waist
Elasticated back waist with extra-thick tie-back to cover a wide bra.
2
No Gap Buttons
Higher square neckline so bra doesn't show
3
Shop the Susanne Dress
Your Price: £49
£65+ : High Street RRP
Sustainable
Flattering
2 Lengths
Amazing Fit
Shop the Susanne dress
Your Price : £49
£65+ : High Street Price
20% Off Festive Sale - FESTIVE
MONEY-BACK GURANTEE
How Unfolded Works
Designed by the community
7,000+ women design each garment in collaboration with our team
Made after you order
To remove waste we only begin production after you order
We pass the savings to you
The money saved offers amazing value, funds kids to learn to read and write and pays garment workers higher wages.
You CHange a life
when you buy this dress
You'll support a child in India to learn to read and write for 2 months when you buy this dress.
7,000 CHILDREN
Supported SO FAR!
20% Off Festive Sale - FESTIVE
MONEY-BACK GURANTEE
Over 1,000 Reviews
Abby - Backless Satin Midi Dress - Red
£39.00
Made after you order - ships in 3-4 weeks
Higher wages for garment workers
Funds a child in education for 2 months
Select Your Size
Get an extra 20% off with code: FESTIVE
£69
High Street RRP
£49
Unfolded price
£20
You save
WHY YOU'LL LOVE ABBY
Our sell-out Abby dress is back - this time for party season! The must-have red midi features an extra-thick tie-back detailing so you can still wear a bra. It also has an on-trend square neckline and elbow-length sleeves, which help flatter a bigger bust. Plus, it has two discreet pockets in the skirt. Crafted from a sustainable viscose satin this is the ultimate LRD (that's a little red dress)!
Fabulous Fashion Editor Style Suggestion: 'Grab a glitzy clutch bag and a pair of block heels - I love it paired with hot pink - and you’re good to go.'
100% Sustainably Sourced Viscose (Livaeco)
Made in Ethical Factories in India
FEATURES
Product Details
Sustainably sourced viscose satin (Livaeco)
Midi length dress
2 POCKETS
Elasticated short sleeve
Elasticated back waist
Extra-thick tie-back to cover a wide bra
Higher square neckline so bra doesn't show
Elasticated back waist
Size details
True to size
Order your normal size
Our team are also happy to help with sizing info - just drop us a message.
20% Off Festive Sale - FESTIVE
MONEY-BACK GURANTEE
LOVED BY thousands of SUSTAINABLE SHOPPERS
Unfolded isn't just about clothes, it's about building an entirely new way to shop that's better for the planet, your pocket and the people who make our clothes.
Loved the quality of my clothes
Carina
Verified buyer
Loved the quality of my clothes, did take a while to arrive but they explained why and kept me updated regularly so I wasn't bothered. Will absolutely order again and love the concept.
I just received my beautiful dress from Unfolded.
Laura Brown
Verified buyer
Very well made, great fabric and the cut of it is excellent. So lovely in fact I will be wearing it to my daughter’s wedding in September.
This is a first time purchase from them, I will be buying from Unfolded again.
Excellent quality garments.
Julia Park
Verified buyer
Excellent quality garments, properly made and fit really well. The fabric is so easy to iron as well. Delivery was 6-8 weeks as advertised and any queries promptly answered. I'll definitely be buying again!
Unfolded LOVED BY 50,000+ Women
Unfolded isn't just about clothes, it's about building an entirely a better world together.
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
Hear from some of the Unfolded Community Directly about why they love Unfolded, our clothes and our mission!
Every item is named after a customer and for each collection we do a photoshoot with some of the women who helped during the design process.
Shop the New Collection
How UNfolded Compares
Traditional brands are destroying our planet. At Unfolded we make clothes that are better for the world, your pocket and the people who make them!
EMILY PRICE
ZERO WASTE
FUNDS CHILDREN IN EDUCTION
HIGHER GARMENT WORKER WAGES
SUSTAINABLE MATERIALS
MONEY-BACK GURANTEE
£49
Other Brands
£72
20% Off Festive Sale - FESTIVE
MONEY-BACK GURANTEE
The Unfolded Story And Who We Are
We exist because big brands are killing the planet
Unfolded exists because big brands are killing our planet - 30% of the clothes they make are never sold. This year that will be 26 billion items of clothing. Making these clothes will create 2% of the worlds greenhouse gas emissions. Enough is enough - we need to find a better way to make clothes.
From 100 women in Edinburgh in 2021 to 50,000+ now
We started with a 100 women buying our first clothes in Edinburgh in 2021 to over 50,000 shoppers now buying from Unfolded. This is more than just clothes though - it's a mission to make a better world together. No waste - just positive impact.
Our Team
Unfolded is run by Cally Russell, you might recognise him from Dragons Den, a lot of podcasts and weirdly The Chase! Cally has spent the past 15 years helping big retailers remove waste from their businesses, he started Unfolded after realising they wouldn't really change and they only solution was to take them on.
Learn more about Unfolded
The Unfolded Promise
Sustainable clothes at great prices
Our clothes are up to 35% cheaper than traditional brands and are designed by our community of shoppers. No waste, sustainable fabric and carbon offset! They’re better for the planet than any other trousers you’ve ever bought!
Garment workers paid better
Our factory partners are SEDEX-certified; socially, ethically and sustainably compliant. Garment workers are paid higher wages through the Unfolded Garment Workers Fund, and all workers in our partner factories benefit.
Kids funded in education
Every item supports a child in India learning reading, writing and maths skills. Helping improve this balance opens up new job opportunities in the future for the children involved. Pratham UK power our on the ground impact.
20% Off Festive Sale - FESTIVE
MONEY-BACK GURANTEE
Over 1,000 Reviews
Abby - Backless Satin Midi Dress - Red
£39.00
Made after you order - ships in 3-4 weeks
Higher wages for garment workers
Funds a child in education for 2 months
Select Your Size
Get an extra 20% off with code: FESTIVE
£69
High Street RRP
£49
Unfolded price
£20
You save
WHY YOU'LL LOVE ABBY
Our sell-out Abby dress is back - this time for party season! The must-have red midi features an extra-thick tie-back detailing so you can still wear a bra. It also has an on-trend square neckline and elbow-length sleeves, which help flatter a bigger bust. Plus, it has two discreet pockets in the skirt. Crafted from a sustainable viscose satin this is the ultimate LRD (that's a little red dress)!
Fabulous Fashion Editor Style Suggestion: 'Grab a glitzy clutch bag and a pair of block heels - I love it paired with hot pink - and you’re good to go.'
100% Sustainably Sourced Viscose (Livaeco)
Made in Ethical Factories in India
FEATURES
Product Details
Sustainably sourced viscose satin (Livaeco)
Midi length dress
2 POCKETS
Elasticated short sleeve
Elasticated back waist
Extra-thick tie-back to cover a wide bra
Higher square neckline so bra doesn't show
Elasticated back waist
Size details
True to size
Order your normal size
Our team are also happy to help with sizing info - just drop us a message.
A sneak peak into the private Unfolded members group
Private group
7.3k members
Get Your Abby Dress Here
DISCOVER MORE FROM UNFOLDED
Once It's Gone - It's Gone
Each Unfolded collection is only on sale for a limited time - make sure you don't miss out!
GET 15% OFF FOR A LIMITED TIME!
Join the community and save 15% on your first purchase with Unfolded! Use code IMPACT15 now.
Shop Now