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This is Unfolded

Sustainable Clothes That Change the world

As seen on

30% of new clothes made this year won't be sold

That's 26 billion wasted items

At Unfolded we make clothes without the waste and do good with the savings

How it works

How it works

1. Designed Together

Every item is designed with help from 15,000+ members of our community.

2. Made On Demand

Your item is made after you order - ensuring no waste!

3. Better For Everyone

Lower prices for you, garment workers paid higher wages and kids funded in education. What's not to love?

"I don't often say this - but it's genius!" — Peter Jones

"The Best Sustainable Brand With a Cause"

"Amazing dresses and amazing impact… Big fans!"

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Poster: Better for the planet, better for you, better for workers. Poster: Better for the planet, better for you, better for workers.

This is Unfolded

Thousands of women help design every item

As Seen On

Ticker: Glamour, Who What Wear, This Morning, Lorraine, The Herald, Grazia, The Times, BBC Dragons' Den

100,000+ women have joined Unfolded and our mission to remove waste from the fashion industry and change lives with the savings

The Unfolded Story

The Unfolded Story

Our mission against fast fashion started in Edinburgh, Scotland in 2021. We decided something had to be done about fast fashion destroying our planet, so we decided to create a better way to shop. All of our clothes are made by amazing partners in ethical factories in India. Over 100,000 women have now joined the Unfolded mission alongside our 12 members of staff.

Meet some of the 100,000+ strong Unfolded community and discover why they love our clothes and mission

I just love love love this dress. I feel a million dollars, washes like a dream and doesn't need ironing! Janice

My clothes from This is Unfolded are amazing and they've funded a child to learn to read and write - fav brand! Hannah

This is the future of shopping - ethical and affordable Natalie

I feel absolutely fantastic in this beautiful dress! First time on! Thank you Unfolded! Helen

If you’re looking for a TRULY SUSTAINABLE brand that actually delivers great quality clothing at great prices, then Unfolded is for you. Rebecca

Absolutely brilliant organisation that actually cares about the planet, the people who make the clothes and their customers. E Shaw

Smiling school children against blue backdrop

The positive impact created by women just like you shopping with Unfolded...

15000 +

Children funded in education

600

Workers received higher wages

0

Products sent to landfill

Unfolded Bestsellers

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Frequently asked questions about Unfolded

What is Unfolded? Where are your clothes made?

Unfolded is a movement to make clothes without waste and use the savings to create positive impact in the world. We were founded in Edinburgh, Scotland in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded, we used to help big brands remove the waste from their business, but realised that for real change to happen, we had to build a totally new way to shop. 

Our team is located in Scotland and England, and we work very closely with our partners in India, where all of our clothes are made. At every one of our ethical partner factories in India, workers are looked after well, and all materials are sustainably sourced.

We also work with an education-focused NGO in India called Pratham, and together we make sure that every  purchase from Unfolded funds a child learning to read and write.

We're a company focused on positive impact in everything we do. Over 100,000 women have joined our mission to remove the waste from the fashion industry so far, and tens of thousands of customers help design all the clothes we make, so that we can turn that dream into reality.

How long will my clothes take to arrive?

You'll see an estimated shipping date on every product - just select a size and scroll down. This is the current estimated shipping date based on the information we have from our amazing factories and logistics partners. It can change, but normally doesn't. Once you order, you'll get update emails about where your product is in the production process.

Your items will be despatched as soon as possible after they complete production. You may receive items in separate deliveries, as they are packed up and shipped with other items completed in the same batch. We do this to reduce emissions and waste.

How can you be cheaper than other brands and still be sustainable?

30% of the clothes made by most retailers are never even sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes!

At Unfolded, we're able to offer better prices because we don't make any of this waste. We design everything with the help of tens of thousands of our customers, and then only produce what people actually want. No waste = big savings, which we use to offer you better prices, pay workers better and support children to learn to read and write.

How do I make sure I buy the right size?

At the top of the page there is a full size chart for this style - just above the size selector. You can also see photos of our customers and models in a range of different sizes; there's more information under 'Fit & Size'.

If you need any help choosing your size, just send a message to our team, or respond to the wee popup that appears. We can help with measurements and guidance - and we're always happy to answer any other questions too! 

You can email us on support@thisisunfolded.com any time, or slide into our DMs on your social platform of choice. Amy, Claire and Bára in our customer team are always happy to help!

Okay - I like the sound of Unfolded, but I’m still on the fence…

Buying from a new brand, especially one you might have found on social media, can feel risky - we get it! Scams are unfortunately common, but we are not one of them. We are a small company, driven by a huge mission: to take on fast fashion.

We want you to feel confident shopping with us. That's why, if you change your mind before your order has shipped, simply send us a message and we will process a full refund.

With over 100,000 happy customers and having featured on some of the biggest TV shows around, we believe we're doing something right.

You may have seen us on Dragons Den, where we were offered all the money, but turned it down. We also feature regularly on Lorraine, This Morning and across the BBC, as well as in local and national media - and of course on social media, where we have a dedicated following. Or maybe you’ve heard about Unfolded from our community of over 100,000 amazing shoppers in the UK!

So, what are you waiting for? Treat yourself to Unfolded clothes are better for the planet, for your wallet, and for the people who make them!

Join over 100,000 happy Unfolded customers and change the world with your clothes

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