The fashion industry is the world’s third largest polluter.* And it's all down to the fact that 30% of new clothes made are never sold..
*Source - The World Economic Forum
We need to build a better fashion industry!
We need to build a better fashion industry!
The fashion industry is the world’s third largest polluter.* And it's all down to the fact that 30% of new clothes made are never sold...
*Source - The World Economic Forum
The Unfolded mission: A fashion industry without this waste
We are building a fashion industry without the waste, and using the savings to help hundreds of thousands of people to have better lives. This report outlines the progress we’ve made towards this mission over the past 6 months: From ensuring no new clothes get wasted, to funding education programs and paying higher wages.
There are now 53,500 Unfolders who have shopped with Unfolded - growing 103% in the last 12 months.
Over 7,000 of these amazing customers have joined our private Facebook group to be at the core of what we do, helping design every item we make and guiding us on our mission!
Together we’ve sent 0 new products to landfill - with a traditional brand this number could have been as much as 29,100 unsold items sent straight to landfill!Read on to discover more...
Change Starts with Education
With the savings created by making clothes without waste Unfolders have so far funded over 6,000 kids learning to read and write, run by our impact partners Pratham.
160 of these children are fully supported in their education at the Pratham Education Centre, where we now cover 50% of the running costs.
The rest are supported through education programmes ran by Pratham across India.
The Unfolded mission: A fashion industry without this waste
We are building a fashion industry without the waste, and using the savings to help hundreds of thousands of people get better lives. This report outlines the progress we’ve made towards this mission over the past 6 months: From ensuring no new clothes get wasted, to funding education programs and paying higher wages.
There are now 53,500 Unfolders who have shopped with Unfolded - growing 103% in the last 12 months. Over 7,000 of these amazing customers have joined our private Facebook group to be at the core of what we do, helping design every item we make and guiding us on our mission!
Together we’ve sent 0 new products to landfill - with a traditional brand this number could have been as much as 29,100 unsold items sent straight to landfill!
Read on to discover more...
Change Starts with Education
With the savings created by making clothes without waste Unfolders have so far funded over 6,000 kids learning to read and write, run by our impact partners Pratham.
160 of these children are fully supported in their education at the Pratham Education Centre, where we now cover 50% of the running costs.
The rest are supported through education programmes ran by Pratham across India.
"It was truly heartwarming to see the impact the Pratham centre has on the children - it really is life changing for them!"
Anisha - Unfolded Buyer
"It was truly heart warming to see the impact the Pratham centre has on the children - it really is life changing for them"
Anisha - Unfolded Buyer
Garment Workers and Factories
Bonsues paid to 400+ workers, thanks to our zero waste approach. 80% of these workers didn’t work on our products, but are paid to ensure fairness among the factory employees.
Our commitment to ethical production has also helped these factories introduce solar panels to decrease their energy usage by 50%.
Garment Workers and Factories
Bonuses are paid to 400+ workers, thanks to our zero waste approach. 80% of these workers didn’t work on our products, but are paid to ensure fairness among the factory employees
Our commitment to ethical production has also helped these factories introduce solar panels to decrease their energy usage by 50 %.
"I was pleased to see first hand that the garment workers making Unfolded clothes were working in good conditions"
Cally - Unfolded CEO
"I loved spending time in our factories this year - seeing the change that Unfolded can create in this industry first hand"
Cally - Unfolded CEO
Our top selling product is
The Camilla
with 3096 items sold
Our fastest selling style is
the Deborah and Maisie set
selling out in 3 weeks
The most sold style is
The Lana Trousers
3246 items sold this year in
Navy and Olive
Our top selling product is
The Camilla
with 3096 Items sold
Our fastest selling style is
the Deborah and Maisie set
selling out in 3 weeks
The most sold style is
The Lana Trousers
3246 items sold this year
in Navy and Olive
6 Million
people watched our content about how bad the world is for the planet and for workers.
Change starts with education!
Over 100,000
people now receive our weekly email about building Unfolded and the change we’re creating in the Fashion Industry - The Fold
We appeared on national television
over 10 times
from products showcased on Lorraine, This Morning and Loose Women to educating on sustainable clothing on Dragons Den
Our amazing customers shared over
650 pictures
in the Unfolded community group
We had
3 popup shops
Edinburgh, Glasgow and London! We’ll have another 3 in the next couple of months. Glasgow was the busiest with over 1,000 people popping in
Trustpilot
We hit 1,000 reviews on Trustpilot.
85% of them were 5 stars, 5% were 1 star.
The biggest complaint was delivery time, the biggest positive was the quality of our clothes.
Great concept, great customer service but be prepared to wait
"I absolutely love the concept, ethical clothing at similar prices to 'fast fashion' - you just have to be prepared to wait, over 2 months in my experience.
BUT I have to say that the delay in receiving the product has far been outweighed by the stellar customer service and communication."
Excellent in every way
"Excellent customer service- friendly & helpful, beautiful clothes that help contribute to my dressing in a more sustainable way. If every clothing manufacturer worked in this way our world would surely be much healthier. Beautiful quality, my go to shop for dresses."
Try Unfolded if you haven’t already!
"Very happy to give this company 5 stars! Not only are their clothes made in an ethical way - no waste - but they are also really good quality and great designs. The Mae dress which I bought recently is lovely - great quality fabric and the style and fit are spot on! Yes you may have to wait for some items, but communication is great whilst waiting and knowing that there will be no waste and that you will be pleased when the order arrives makes it all worthwhile. Keep up the great work Unfolded!"
This is unfolded - a sustainable product
"Fabulous quality clothes from a company working hard to lessen the negative impact on our environment whilst helping improve the lives of those working for them and improving education in poorer countries. Good sizing but if your purchase isn’t right for whatever reason it’s very easy to sell on or swap on their face book page, great service."
Excellent in every way
"Very happy to give this company 5 stars! Not only are their clothes made in an ethical way - no waste - but they are also really good quality and great designs. The Mae dress which I bought recently is lovely - great quality fabric and the style and fit are spot on! Yes you may have to wait for some items, but communication is great whilst waiting and knowing that there will be no waste and that you will be pleased when the order arrives makes it all worthwhile. Keep up the great work Unfolded!"
Try Unfolded if you haven’t already!
"Very happy to give this company 5 stars! Not only are their clothes made in an ethical way - no waste - but they are also really good quality and great designs. The Mae dress which I bought recently is lovely - great quality fabric and the style and fit are spot on! Yes you may have to wait for some items, but communication is great whilst waiting and knowing that there will be no waste and that you will be pleased when the order arrives makes it all worthwhile. Keep up the great work Unfolded!"
Great concept, great customer service but be prepared to wait
"I absolutely love the concept, ethical clothing at similar prices to 'fast fashion' - you just have to be prepared to wait, over 2 months in my experience.
BUT I have to say that the delay in receiving the product has far been outweighed by the stellar customer service and communication."
This is Unfolded - a sustainable prouct
"Fabulous quality clothes from a company working hard to lessen the negative impact on our environment whilst helping improve the lives of those working for them and improving education in poorer countries. Good sizing but if your purchase isn’t right for whatever reason it’s very easy to sell on or swap on their face book page, great service."
20%
The average discount on an Unfolded item compared to a standard piece from a high street retailer
0
The number of times we believed a big retailers claims about sustainability
1254
The number of cups of tea our CTO Jamie has consumed this year... so far!
Our CEO Cally told
7,354,000 people
the stat about 30% of clothes not being sold - and how evil fast fashion is
(admittedly we are counting his tv appearances - but he does talk a lot!)
CEO Cally told
7,354,000 people
the stat about the 30% of clothes not being sold and how evil fast fashion is?
(admittedly we are counting his tv appearances - but he does talk a lot!)
This is just the start - Unfolded is on a mission to build a fashion industry that’s better for the planet, the people who make our clothes and you!
Thank you for all of your support, patience and generosity so far - we can’t wait to show you what comes next.
Fast fashion retailer Shein doubled its profits last year and is estimated to ship approx 1,000,000 orders per day - highlighting just how far we still have to go to clean up the fashion industry.
Our planet needs change and you can help us get there. If you’ve not already bought from Unfolded you can join our mission here!
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