Your order will fund a child to learn to read and write near our factories for
Over 75,000 women have fallen in love with Unfolded already!
Meet some of them below and discover why they love our clothes and ethos so much...
Over 75,000 women have fallen
in love with Unfolded already!
Discover why below and meet some of
the amazing Unfolded community…
Over 75,000 women have fallen
in love with Unfolded already!
Meet some of them below and discover why they love our clothes and ethos so much...
Over 1000
Reviews on Trustpilot
“My clothes from This is Unfolded are amazing and they've funded a child to learn to read and write - fav brand!”
Hannah
“Received my Unfolded order yesterday!
It was worth the wait! Perfectly made, the fit was perfect and beautifully styled. I love the ethos of this Unfolded and I shall certainly buy again!”
Carol
“Clothes to look good in and feel great about! I was drawn to this company because of their principles but the clothes are amazing!”
M. Jones
“The dress arrived, tried on and looks amazing. I took it on a cruise I used it a lot, and it was admired more than once.”
Polly
Current Unfolded Styles
Our Customer Photoshoot
At Unfolded our community helps design every item we create - ensuring it's perfect for you. Before a collection goes on sale we invite some of the community to come and take part in a full photoshoot and share why they love the items and Unfolded.
Rihanna
30s
London
Verified Customer
I've bought from a couple of Unfolded collections and I just love the quality and ethos of the brand. They stand for something and have built a community taking on fast fashion. More and more of my wardrobe has become Unfolded items - you need to try them!
Lesley
60s
Fife
Verified Customer
I wasn't sure about ordering due to the wait for delivery but it's 100% worth it! I now love following my clothes being made and then delivered. It's like a present from past me! The quality is amazing and I've loved knowing my purchases have made a positive impact in the world.
Brittany
30s
Glasgow
Verified Customer
I'm taking a conscious decision to be more sustainable and I love how easy Unfolded makes that! The clothes are stunning, fabric are amazing and the prices make them more than affordable. They're very transparent and always happy to help!
Unsure about trying Unfolded?
Hear from some of the Unfolded Community about changing the world with their clothes...
Shop the New Collection
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return something if I don't like it?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
Shop the latest collection now
Join the community and save 15% on your first purchase with Unfolded! Use code IMPACT15 now.
Shop the latest collection now
Join the community and save 15% on your first purchase with Unfolded! Use code IMPACT15 now.
Shop Now
