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Size Guide - This is Unfolded

Ah, size information! We're here to help - to cut waste and reduce returns, we want to make sure you can get the size right when you order.

Our sizes

In most cases, follow the sizes you buy on the high street.

Our sizes are similar to sizes from H&M. If you know what size you usually buy from them, you can be fairly confident that it will be similar with This is Unfolded.

If you have any sizing questions, the team on is always happy to help.

Size guide

These are the general body measurements that are the starting point for our sizes. You can find detailed garment measurements on each product, so you can make sure you get the right fit.



Measurements guide

As well as the general size guide above, each product has detailed measurements of the clothes to make sure it'll fit you when you receive it. Below you can see an illustration of where the measurements are taken.

If you have a piece of clothing that really fits you, measure the same places and compare to this guide to find the best match for you. Measurements are the full circumference, so if you measure an item laying flat, double that to get the right figure.

You'll probably find that measurements on yourself will be a bit smaller - this is because you'll need room to move in your clothes!

Some of our pieces are designed to be a snug fit, while others are oversized, boxy or floaty, so check measurements based on the fit you’re after.

To cut down on returns, we're always happy to answer any questions about sizing - just email

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