Your order will fund a child to learn to read and write near our factories for
A better way to make clothes
At Unfolded our clothes are designed with your help and then
made after you order - ensuring nothing goes to waste!
The unfolded way is a better way
Our clothes are designed with our customers and then
made after you order - to ensure no waste!
A better way to make clothes
Our clothes are designed with our customers and then
made after you order - to ensure no waste!
Making clothes without the waste means they're better for the planet,
your pocket and the people who make them!
The Unfolded Waste Free Way
1
Designed Together
Our clothes are designed in collaboration with our amazing community of shoppers. 8,000 women helped us design the current collection.
2
Made After You Order
Production begins after we start taking orders, meaning we match supply and demand on every style. This means it takes a little bit longer but ensures we only make what is needed.
3
Delivered Directly To You
Each item is shipped directly to you from our amazing ethical factories in India. This approach allows us to offer better prices and ensure nothing sits about in a warehouse.
4
Better For Everyone
This approach is better for the planet but also creates big savings! This means cheaper prices for you, garment workers being paid higher wages and kids near our factories learning to read and write!
Discover The New Collection
So, what are the benefits of making clothes without the waste?
Lower Prices
Garment Workers
Kids In Education
The Full Process
Inspiration
Our designers get input on the products we should make for the following season from our amazing community.
Print and Shape Feedback
The designers then create a range of prints and shapes for our community to vote on. This is done through several rounds of voting with feedback taken at every stage.
Products On Sale
We launch a new collection of the most popular products from the voting process every 4-6 weeks.
Production
After you order we start production - you'll receive updates throughout the process.
Delivered Direct To You
Your order is shipped direct to you after it finishes production. We aim to deliver your new clothes at the start of the best season to wear them.
Start Shopping better Now
The Unfolded Ethos
Better for the planet
Better for the people who make your clothes
Better for you!
Join 75,000+ women in the UK who have already fallen in love with Unfolded clothes and our mission to make a better world by taking on fast fashion.
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
Unfolded LOVED BY 50,000+ Women
Unfolded isn't just about clothes, it's about building an entirely a better world together.
LOVED BY thousands of SUSTAINABLE SHOPPERS
Unfolded isn't just about clothes, it's about building an entirely new way to shop that's better for the planet, your pocket and the people who make our clothes. Over 75,000 women have now joined us on this mission to make clothes in a totally new way!
Loved the quality of my clothes
Carina
Verified buyer
Loved the quality of my clothes, did take a while to arrive but they explained why and kept me updated regularly so I wasn't bothered. Will absolutely order again and love the concept.
I just received my beautiful dress from Unfolded.
Laura Brown
Verified buyer
Very well made, great fabric and the cut of it is excellent. So lovely in fact I will be wearing it to my daughter’s wedding in September.
This is a first time purchase from them, I will be buying from Unfolded again.
Excellent quality garments.
Julia Park
Verified buyer
Excellent quality garments, properly made and fit really well. The fabric is so easy to iron as well. Delivery was 6-8 weeks as advertised and any queries promptly answered. I'll definitely be buying again!
Who We Are
Designed in Scotland, Made in India
Read the Full Story
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