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We need a sustainable clothes revolution
We need a sustainable clothes revolution...
Clothing brands make millions of new fashion items that are destined for landfill every day. New, unsold clothes end up being sent straight to landfill or destroyed. The fashion industry will produce 80 billion new items of clothing this year alone. A third of these are just wasted!
This is Unfolded is a clothing brand with a better purpose.
Why we need an alternative to fast fashion
30% of new clothes produced every year are never sold
These are either sent to landfill or destroyed and that can be as much as 20 billion items
Fashion is the 2nd biggest polluting industry in the world
That accounts for nearly 10% of global carbon emissions every year.
Since you started reading this
108,000
Items of cloting will have been dumped due to overproduction
It is time for change!
We can do better
At This is Unfolded, our ethos is to make quality sustainable and affordable clothing that produces no waste. With the savings we make from cutting the waste, we pay garment workers better and support charities to do good in the world.
Traditional clothes production
Traditional brands are based on guesswork and over-production.
1
Design clothes with no customer input based on gut feel and guesses.
2
Order clothes up to 6 months in advance to stock stores.
3
Hope their guesses work and that they sell everything they ordered.
4
Left with lots of stock that no one wanted at full price.
5
Discount them hoping to left... still left with around 30%!
6
Dump or burn or ship the remaining clothes to another country.
1
Design clothes with no customer input based on gut feel and guesses
2
Order clothes up to 6 months in advance to stock stores
3
Hope their guesses work and that they sell everything they ordered
4
Left with lots of stock that no one wanted at full price
5
Discount them hoping to left... still left with around 30%!
6
Dump or burn or ship the remaining clothes to another country
This is Unfolded making sustainable clothes
Based on customer input and zero waste
1
Design collections with real customer input from our community of 1000s of women.
2
The most loved designs are turned into samples then further refined with our community.
3
We launch our sustainable & affordable clothes as limited collections every 2-3 months.
4
Orders are taken before production starts. Clothes are delivered to you in 4-6 weeks.
5
We have no overproduction so we're not left with that 30% extra that other brands end up with.
6
The money saved is used to educate children, pay workers better wages and offer you great prices.
1
Design collections with real customer input from our community of 1000s of women.
2
The most loved designs are turned into samples then further refined with our community.
3
We launch our sustainable & affordable as limited collections every 2-3 months.
4
Orders taken before production starts. It takes 4-6 weeks to be delivered to you.
5
We have no overproduction so we're not left with that 30% extra that other brands are.
6
The money saved is used to educate children, pay workers better wages and offer you great prices.
Our community of conscious shoppers love the ethos of producing sustainable clothes this way
Find out more about the Unfolded community
You wait a little longer for your clothes but textile factory workers are paid better
Find out more about how we work with our factories
You get ethically made clothes and support children in education
Find out more about how we work with our charity partners
Swapping instead of returning
It’s estimated that a whopping 30% of clothes bought online are returned. It’s why we’re taking a new approach to returns, by creating a community where returns work differently and clothes that don’t work for you can find a better home through our swap network.
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