How we’re changing fashion to offer you sustainable clothes at a better price
Unfolded vs traditional price
Unfolded vs traditional price
How we’re changing fashion to offer you sustainable clothes at a better price
Traditional fashion
30% of clothes made are never sold. The typical price you pay for traditional fashion has to build in profit margin to cover clothes that are produced but never sold, as well as sky-high return rates.
The typical high street brand model has a 5-6x markup on every item. A £50 dress cost them £10 to make - including worker wages and the material. The rest is their profit, covering the costs of returns and clothes that are never sold - plus sending surplus stock to landfill.
Our prices
This is Unfolded uses community engagement, data and a factory-to-consumer model to make sustainable clothes that are better for the environment, for workers - and for you.
Reducing waste allows us to cut unnecessary costs. Efficiency and waste removal is built in at every step. That means a better price for your clothes - and every purchase supports children in education and pays workers better.
| This is Unfolded | Traditional Fashion |
| Zero waste | 30% clothes never sold |
| Community swapping | Up to 30% returns |
| Direct to you | Costly logistics |
| Positive impact | Margin to cover waste |
| This is Unfolded | Traditional Fashion |
| Zero waste | 30% clothes never sold |
| Community swapping | Up to 30% returns |
| Direct to you | Costly logistics |
| Positive impact | Margin to cover waste |
How can your low prices be sustainable?
Because our model is different and we save when cutting the waste, we can use sustainable materials and ethical production methods without compromising on quality.
Every time you purchase from This is Unfolded, we fund children learning to read and write in the communities around the factories where our clothes are made in India, and we pay workers more than traditional brands.
Why Unfolded is more affordable
We can offer you a better price because we cut the waste and optimise our processes!
- Production only starts after orders come in
- Cutting is optimised to minimise cost
- Minimal warehousing costs without product sitting on shelves.
- Pick and pack happens directly at our factories
- Shipped directly to you - so no import duties.
And nothing goes to landfill!
Why is Unfolded more affordable
You get a better price because we cut the waste & optimise the process!
- Production only starts after orders come in
- Cutting is optimised to minimise cost
- Minimal warehousing costs without product sitting on shelves
- Pick and pack happens directly at the factories
- Shipped directly to you - so no import duties
And nothing goes to landfill!
The price you pay includes:
- Sustainable materials sourced from certified producers
- Worker wages & the Unfolded Worker Fund
- Supporting children in education with every purchase
- Carbon-offset logistics directly to you
- Staff & business costs
Affordable, sustainable clothes - for significantly less than traditional fashion!
The price you pay includes:
- Sustainable materials sourced from certified producers
- Worker wages & the Unfolded Worker Fund
- Supporting children in India learning reading & writing
- Carbon-offset logistics directly to you
- Staff & business costs
Affordable, sustainable clothes - for significantly less than traditional fashion!
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