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We make clothes without the waste and do good with the savings!

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Group of six women holding a sign about sustainable and affordable clothes.

What does Making clothes without the waste actually mean?

Fast Fashion Is Killing Our Planet

30% of the clothes made by fast fashion brands are never sold - this year that will be 26 billion items of clothing. Making those clothes generates 1.5% of the world’s greenhouse gas emissions.


How do we make clothes without the waste? 

We design every item with the help of thousands of customers and then only start production after we start taking orders. This ensures we only make clothes that get sold.

Learn more about Unfolded

How do we create good?

We pay garment workers higher wages, fund kids in India to learn to read and write and offer sustainable clothes at affordable prices.

How are we affordable?

Our prices are between 30% and 50% cheaper than they would be with High Street brands. Not making mountains of waste means better prices for you!

Higher wages? 

We pay garment workers extra wages through the Unfolded Workers Fund - this amount varies depending on the collection but can be up to 30% extra in a month.

How are kids supported?

With our partners Pratham we fund education centres in the regions in India where our clothes are made and support reading and writing programs for children who have fallen behind.

How do we create good?

We pay garment workers higher wages, fund kids in India to learn to read and write and  offer sustainable clothes at affordable prices.

How are we affordable?

Our prices are between 30% and 50% cheaper than they would be with High Street brands. Not making mountains of waste means better prices for you!

Higher wages? 

We pay garment workers extra wages through the Unfolded Workers Fund - this amount varies depending on the collection but can be up to 30% extra in a month.

How are kids supported?

With our partners Pratham we fund education centres in the regions in India where our clothes are made and support reading and writing programs for children who have fallen behind.

How do we create good?

We pay garment workers higher wages, help fund kids in India to learn to read and write and offer sustainable clothes at affordable prices.

How are we affordable?

Our prices are between 30% and 50% cheaper than they would be with High Street brands. Not making mountains of waste means better prices for you!

Higher wages? 

We pay garment workers extra wages through the Unfolded Workers Fund - this amount varies depending on the size of the collection but can be up to 30% extra in a month.

How are kids supported?

With our partners Pratham we fund education centres in the regions in India where our clothes are made and support reading and writing programs for children who have fallen behind.

Four people standing side by side in a dimly lit room.

Who are we and why we exist?

Unfolded is a brand taking on fast fashion from our base in Edinburgh, Scotland. Launched in 2021 with just 100 customers, we’ve grown to a vibrant community of over 50,000 women across the UK who believe in our mission to change the fashion industry. Founded by a small team and led by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who you may recognise us from appearances on Dragons’ Den or from our Lost Stock initiative, which, during the COVID-19 pandemic, helped support over 100,000 garment workers.

Unfolded | Our story

Got Questions about us? We've Got Answers! 

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Hear from some of the Unfolded Community about why they love Unfolded, our clothes and our mission!

Discover what they think about the quality of our clothes, the impact they're having in the world and why they shop with Unfolded - directly from them!

LOVED BY COUNTLESS SUSTAINABLE SHOPPERS

Unfolded isn't just about clothes, it's about building an entirely new way to shop that's better for the planet, your pocket and the people who make our clothes.

Will you join us and tens of thousands of other women taking on the fast fashion industry and change the world with your clothes?

Will you join us and tens of thousands of other women taking on the fast fashion industry and change the world with your clothes?

Shop Now

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