Your order will support a child to learn to read and write for
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What does Making clothes without the waste actually mean?
Fast Fashion Is Killing Our Planet
30% of the clothes made by fast fashion brands are never sold - this year that will be 26 billion items of clothing. Making those clothes generates 1.5% of the world’s greenhouse gas emissions.
How do we make clothes without the waste?
We design every item with the help of thousands of customers and then only start production after we start taking orders. This ensures we only make clothes that get sold.
Learn more about Unfolded
How do we create good?
We pay garment workers higher wages, fund kids in India to learn to read and write and offer sustainable clothes at affordable prices.
How are we affordable?
Our prices are between 30% and 50% cheaper than they would be with High Street brands. Not making mountains of waste means better prices for you!
Higher wages?
We pay garment workers extra wages through the Unfolded Workers Fund - this amount varies depending on the collection but can be up to 30% extra in a month.
How are kids supported?
With our partners Pratham we fund education centres in the regions in India where our clothes are made and support reading and writing programs for children who have fallen behind.
How do we create good?
We pay garment workers higher wages, fund kids in India to learn to read and write and offer sustainable clothes at affordable prices.
How are we affordable?
Our prices are between 30% and 50% cheaper than they would be with High Street brands. Not making mountains of waste means better prices for you!
Higher wages?
We pay garment workers extra wages through the Unfolded Workers Fund - this amount varies depending on the collection but can be up to 30% extra in a month.
How are kids supported?
With our partners Pratham we fund education centres in the regions in India where our clothes are made and support reading and writing programs for children who have fallen behind.
How do we create good?
We pay garment workers higher wages, help fund kids in India to learn to read and write and offer sustainable clothes at affordable prices.
How are we affordable?
Our prices are between 30% and 50% cheaper than they would be with High Street brands. Not making mountains of waste means better prices for you!
Higher wages?
We pay garment workers extra wages through the Unfolded Workers Fund - this amount varies depending on the size of the collection but can be up to 30% extra in a month.
How are kids supported?
With our partners Pratham we fund education centres in the regions in India where our clothes are made and support reading and writing programs for children who have fallen behind.
Who are we and why we exist?
Unfolded is a brand taking on fast fashion from our base in Edinburgh, Scotland. Launched in 2021 with just 100 customers, we’ve grown to a vibrant community of over 50,000 women across the UK who believe in our mission to change the fashion industry. Founded by a small team and led by Cally Russell, Jamie Sutherland, and Hilde Frydnes, who you may recognise us from appearances on Dragons’ Den or from our Lost Stock initiative, which, during the COVID-19 pandemic, helped support over 100,000 garment workers.
Unfolded | Our story
Got Questions about us? We've Got Answers!
How long will my clothes take to arrive?
You'll see a shipping date as you order. This is the current estimated shipping date based on the information we have from our amazing factories. You can track your order in your account at any point and you'll also get weekly emails.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
What even is Unfolded? Who is behind it? Is this a scam?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right! it might also be why we've been featured on This Morning, Lorraine, Dragons Den, STV and many many more!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
Hear from some of the Unfolded Community about why they love Unfolded, our clothes and our mission!
Discover what they think about the quality of our clothes, the impact they're having in the world and why they shop with Unfolded - directly from them!
LOVED BY COUNTLESS SUSTAINABLE SHOPPERS
Unfolded isn't just about clothes, it's about building an entirely new way to shop that's better for the planet, your pocket and the people who make our clothes.
Will you join us and tens of thousands of other women taking on the fast fashion industry and change the world with your clothes?
Will you join us and tens of thousands of other women taking on the fast fashion industry and change the world with your clothes?
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