Your order will support a child to learn to read and write for
Last Chance - 15% off and free eyemask - Code: IMPACT15
MONEY-BACK GURANTEE
Our Alice PJs are perfect for the colder nights - sustainable brushed cotton, two pockets, elasticated waist and luxury piping details. They're made without waste to allow us to offer you PJs that should be £60 for just £39 and to create positive impact in the world at the same time.
For a limited time you'll get a free matching eye mask when you order a pair of Alice PJs.
1. Made without waste - better for the planet
The Alice PJs have been designed with the help of 7,000 members of the Unfolded community - they've helped pick the prints, fabric, fit - EVERYTHING
This ensures we make the perfect pair of PJs. They're then made after orders start so we can match supply to demand - ensuring no waste!
Order today and they'll be delivered in 3-5 days in the UK.
2. Amazing Value And Quality - Save 35%...
For the same quality with a traditional brand our PJs would cost £60+ - thanks to our zero waste model, we’re able to offer you these PJs for just £39, a saving of 35%! And include a free eye mask worth £10...
Better for the planet and better for your bank balance…
£60
High Street RRP
£39
Unfolded price
£21
You save
3. Designed With You For Perfection
We design our clothes with our customers - cause who knows better what you want than you? 7,000 members of the Unfolded community helped us ensure the Rosie PJs are the perfect fit for all shapes/sizes…. that’s a guarantee.
They feature,
Piping detail in the sleeves and arms
Two big pockets in the trousers
An elasticated waistband
Button up shirt
Chest pocket on the front
They're made from a sustainable brushed cotton so they're perfect for colder nights but still breathable and feel amazing on your skin!
4. Fund a Kid To Read and Write
When you buy a pair of Alice PJs we support a child near our factories in India to learn to read and write for a month.
With Unfolded your PJs can change a life...
5. Limited Time Offer: 15% Off Your First Order and a Free Eyemask
As a thanks for joining our mission to remove the waste from the fashion industry you can get 15% off your first order with code IMPACT15
For a limited time you'll also get a free matching eyemask - at Unfolded nothing goes to waste!
Join over 50,000 women shopping better with Unfolded today!
Stylist Sarah Thomson Shares why she loves Unfolded Ps
The amazing professional stylist Sarah Thomson shares why she loves Unfolded PJs. Pockets, sustainable fabric and positive impact...
As Seen On Lorraine and This Mroning
MONEY-BACK GURANTEE
Over 1,000 Reviews
Alice - Flannel Check Pyjama - Navy & Cream
£39.00
Zero waste production - delivered in 3/5 days
Higher wages for garment workers
Funds a child in education for 1 month
Pick A Colour
Pick Your Size
Credit Card, Apple Pay, Paypal and Klarna Payments Available
£60+
High Street RRP
£39
Unfolded price
£21
You save
WHY YOU'LL LOVE UNFOLDED PJS
Better for you: The Alice Pjs should be £60 for the quality and the fabric used, we're able to offer them to you for just £49 - including a free eyemask. If this is your first Unfolded order you can get a further 15% off as well.
Better for the planet: Unfolded PJs are made without the waste of big brands and using only susstainable materials - ensuring they're much better for the planet.
Better for the communities where they're made: Our workers in India receive higher wages thanks to our waste free approach and we fund local education centres - helping kids have better lives in the future.
100% Sustainably Sourced Indian Cotton Poplin
Made in Ethical Factories in India
FEATURES
Shirt and trouser pyjama set
Button down shirt with pocket detail
Elasticated trouser with side pockets
Piping detail on cuff
Sustainable cotton poplin fabric
Comes with matching eyemask
Size details
• Fit: Classic – Not too loose, not too tight. A versatile, timeless fit.
We recommend ordering your standard size - if you're between sizes then go down.
The Unfolded Story And Who We Are
We exist because big brands are killing the planet
Unfolded exists because big brands are killing our planet - 30% of the clothes they make are never sold. This year that will be 26 billion items of clothing. Making these clothes will create 2% of the worlds greenhouse gas emissions. Enough is enough - we need to find a better way to make clothes.
From 100 women in Edinburgh in 2021 to 50,000+ now
We started with a 100 women buying our first clothes in Edinburgh in 2021 to over 50,000 shoppers across the UK. This is more than just clothes though - it's a mission to make a better world together. No waste - just positive impact.
Our Team
Unfolded is run by Cally Russell, you might recognise him from Dragons Den, a lot of podcasts, and weirdly The Chase! Cally has spent the past 15 years helping big retailers remove waste from their businesses, he started Unfolded after realising they wouldn't really change and the only solution was to take them on.
Learn more about Unfolded
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
Unfolded LOVED BY 50,000+ Women
Unfolded isn't just about clothes, it's about building an entirely a better world together.
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Once It's Gone - It's Gone
Each Unfolded collection is only on sale for a limited time - make sure you don't miss out!
GET 15% OFF FOR A LIMITED TIME!
Join the community and save 15% on your first purchase with Unfolded! Use code IMPACT15 now.
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