Your order will fund a child to learn to read and write near our factories for
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15% OFF your first order with code IMPACT15
MONEY-BACK GURANTEE
Over 1,000 5-Star Reviews
Meet Maddie - Our best selling dress
Maddie is made from a luxury sustainable fabric, has the perfect fit, POCKETS and creates positive impact in the world with every purchase. Discover why thousands of women have fallen in love with the Maddie dress below.
Sustainable fabric and zero waste production
25% Off High Street RRP - £54 instead of £70+
Funds a kid to learn to read and write for 2 months
Not Just ANY Dress
This is a zero waste positive impact dress!
5 things that makes Maddie a truly special dress to own!
Designed With 7,000 Women
At Unfolded our cutomers help design everything we make! 7,000 women helped us design the Maddie Dress to be perfect... Hidden pockets, amazing fabric, shirred underbust, tie sleeves... She really is perfect!
Better for the Planet - Made After You Order
The Maddie Dress made after you order - to ensure no waste! Why do we this? Cause 30% of new clothes made every year won't be sold - we refuse to add to this! Your Maddie will be delivered in mid November and you'll get weekly email updates.
25% Cheaper Than High Street Prices
Our prices are at least 25% lower than the same quality would cost you on the high street - because we don't create the same waste! Better for the planet and better for your pocket!
Amazing Quality
We use premium sustainable fabrics and high quality ethical factories in India. You'll be blown away by the quality for the price...
Higher Wages and Positive Impact
The rest of the savings created are used to fund kids near our factories in India to learn to read and write and pay garment workers higher wages.
Explore Maddie With Professional Stylist Sarah Thomson
Discover why Maddie is the perfect dress for all year round with professional stylist Sarah Thomson and how the shirred under bust helps to show off your figure.
Over 1,000 5 Star Trustpilot Reviews
MONEY-BACK GURANTEE
£70+
High Street RRP
£54
Unfolded Price
£16
You Save
The Maddie Dress is just £54 - the same quality at a traditional brand would be over £70.
How come we're cheaper?
By making clothes without the waste we can offer much better prices - you just have to wait a little longer for them. Better for the planet AND better for your pocket!
Plus, you can get 15% off your first Unfolded order with code IMPACT15
We offer this discount as we know once you've shopped with Unfolded you won't go back to wasteful and damaging brands.
29 JANUARY 2024
28 JANUARY 2024
The Details
Loved by 50,000 women!
MONEY-BACK GURANTEE
Rated as excellent on Trustpilot
Maddie - V Neck Dress - Burgundy
£48.00
Extra 15% off with code IMPACT15
Made after you order - ships in November
Funds a child in education for 1 month
Pick A Size - We Recommend Your Normal Size
Short
Regular
Pick A Size - We Recommend Your Normal Size
£70+
High Street RRP
£54
Unfolded Price
£14
You save
LEarn more about maddie
Our best selling new season dress Maddie is back and in a brand new colour - burgundy. Maddie was designed by over 7,000 of our amazing customers and has been one of our quickest selling dresses ever. Which isn’t surprising as it was designed to be flattering, yet comfortable enough to wear all-day everyday.
Maddie offers a relaxed figure flattering look with a shaped bust complimented by a thick band of elastic shirring underneath creating a stunning silhouette. The beautiful rich burgundy colour is perfect for this time of year and works just as well with woolly tights and boots or bare legs and trainers. The gorgeous 100% sustainable viscose fabric is beautifully soft and cosy without being too thick. With adjustable tie detail cuffs, the sleeves of Maddie can be worn up or down.
Maddie in burgundy is available in 2 length options and has large hidden pockets. With adjustable tie detail cuffs, the sleeves can be worn up or down. Traditional brands would charge around £70 for a similar dress, but with our zero waste approach you can buy the Maddie for just £54, safe in the knowledge that the garment workers who so carefully made it were looked after and paid a fair wage.
100% Sustainably Sourced Thick Cotton
Made in Ethical Factories in India
FEATURES
Dropped shoulder
Soft brushed back jersey fabric
Half zip neck
Side pockets
Branded tab on cuff
Size details
• Fit: Classic – Not too loose, not too tight. A versatile, timeless fit. We recommend taking your usual size.
Unfolded: ON a Mission To Take on Fast Fashion
MONEY-BACK GURANTEE
Rated as excellent on Trustpilot
Maddie - V Neck Dress - Dark Teal
£49.00
Extra 15% off with code IMPACT15
Made after you order - ships in November
Funds a child in education for 1 month
Pick A Size - We Recommend Your Normal Size
£70+
High Street RRP
£54
Unfolded Price
£14
You save
LEarn more about maddie
Our best selling new season dress Maddie is back and in a brand new colour - burgundy. Maddie was designed by over 7,000 of our amazing customers and has been one of our quickest selling dresses ever. Which isn’t surprising as it was designed to be flattering, yet comfortable enough to wear all-day everyday.
Maddie offers a relaxed figure flattering look with a shaped bust complimented by a thick band of elastic shirring underneath creating a stunning silhouette. The beautiful rich burgundy colour is perfect for this time of year and works just as well with woolly tights and boots or bare legs and trainers. The gorgeous 100% sustainable viscose fabric is beautifully soft and cosy without being too thick. With adjustable tie detail cuffs, the sleeves of Maddie can be worn up or down.
Maddie in burgundy is available in 2 length options and has large hidden pockets. With adjustable tie detail cuffs, the sleeves can be worn up or down. Traditional brands would charge around £70 for a similar dress, but with our zero waste approach you can buy the Maddie for just £54, safe in the knowledge that the garment workers who so carefully made it were looked after and paid a fair wage.
100% Sustainably Sourced Thick Cotton
Made in Ethical Factories in India
FEATURES
Dropped shoulder
Soft brushed back jersey fabric
Half zip neck
Side pockets
Branded tab on cuff
Size details
• Fit: Classic – Not too loose, not too tight. A versatile, timeless fit. We recommend taking your usual size.
Unfolded is Better For The PLanet, workers and You
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
The Unfolded Story And Who We Are
We make clothes without the waste and do good with the savings
Unfolded exists because big brands are killing our planet - 30% of the clothes they make are never sold. This year that will be 26 billion items of clothing. We make clothes without the waste and use the savings to do good in the world!
What good do we do? Higher wages for garment workers, kids funded to learn to read and write and better prices for you!
From 100 women in Edinburgh in 2021 to 50,000+ now
We started with a 100 women buying our first clothes in Edinburgh in 2021 to over 50,000 shoppers now buying from Unfolded across the UK. Next year we hope this community will support 10,000 kids to learn to read and write!
Our Team
Unfolded is run by Cally Russell, you might recognise him from Dragons Den, a lot of podcasts and weirdly The Chase! Cally has spent the past 15 years helping big retailers remove waste from their businesses, he started Unfolded after realising they wouldn't really change and they only solution was to take them on.
Learn more about Unfolded
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