Your order will fund a child to learn to read and write near our factories for
Early Order Discount - Save an Extra 20% - MAD20
MONEY-BACK GURANTEE
70,000+ World Changing Shoppers
Maddie - Our Sell Out Sustainable Dress Is Back… and even better!
£22+ cheaper than high street prices
Supports a child in education for 2 months
Made without waste = better for the planet!
Sustainable fabric + big pockets
Maddie was our fastest selling dress in 2024 and it’s clear to see why.
A super flattering shape, sustainable fabric, funds a child to learn to read and write, made in ethical factories and still cheaper than a traditional brand… all thanks to the Unfolded zero waste approach.
Make sure you get yours before she sells out - again!
Order Maddie Now
EARLY ORDER DISCOUNT - SAVE 20% ON MADDIE - ENDS SOON - CODE MAD20
3 Reasons Why This Dress is So Special
Zero Waste = Better For the Planet
Our clothes are designed with our customers and then made after you order - removing the mountains of waste normal brands create!
This means delivery is a little bit longer but we guarentee this dress is worth the wait.
1
The PErfect Design
By designing together we can create products you'll love for years to come! 8,000 women helped design this dress - picking the fabric, the stunning print, the super comfortable waist and the big pockets!
2
Big Savings + Big Impact
With the money saved by removing the waste we're able to offer you this dress for £22 less than it should cost AND fund a child near our factories in India to learn to read and write for 2 months... AND pay higher wages to garment workers!
Better for you, the planet and the people who make our clothes!
3
Get Yours Before They Sell Out
Professional stylist Sarah Thomson shows off why thousands of women have fallen in love with Maddie already
Sarah specialises in helping women feel confident in their clothes and she knows Maddie is perfect for this with her flattering figure, stunning print and draping fabric...
Order yours Here
RATED EXCELLENT
"This dress feels amazing on - the fabric is gorgeous and the style can be worn in so many different ways, Perfect for work or a wedding!" Sarah, Dundee
At Unfolded we make clothes without the waste and use the savings to offer you amazing quality at affordable prices and do good in the world!
You can order Maddie risk free with our 14 day returns policy - even though she's made just for you!
£78+
High Street RRP
£56
Unfolded Price
£22+
Your saving
Buying Maddie supports a child near our factories to learn to read and write for 2 months
10,000 CHILDREN
Supported SO FAR!
EARLY ORDER DISCOUNT - SAVE 20% ON MADDIE - ENDS SOON - CODE MAD20
3 things you’ll love about Maddie
Amazing Soft Fabric
Maddie is made from a sustainable viscose that’s super soft to touch and drapes beautifully.
1
The Perfect Fit
8,000 members of the Unfolded community helped us design Maddie - to ensure she’s the perfect fit and looks amazing. The blue and white terrazzo print is a definite eye catcher.
2
Big Pockets
We know they’re important, so Maddie has two large pockets in her skirt - big enough for a phone, keys or that toy your looking after for a little person!
3
Shop the Maddie Dress
Your Price: £56
£78+ : High Street RRP
Sustainable
Flattering
2 Lengths
Amazing Fit
Shop the Maddie dress
Your Price : £56
£78 : High Street Price
Loved by over 70,000 women across the UK!
MONEY-BACK GURANTEE
What makes UNfolded so special
Designed by the community
7,000+ women design each garment in collaboration with our team
Made after you order
To remove waste we only begin production after you order
We pass the savings to you
The money saved offers amazing value, funds kids to learn to read and write and pays garment workers higher wages.
Thousands of Maddie Dresses Sold Already
Over 1,000 Reviews
Maddie Short Sleeve Terrazzo Print
£56.00
Made after you order
Higher wages for garment workers
Funds a child in education for 2 months
Pick a length - Under 5ft 3 should buy short
Short
Regular
Pick Your Size
£78+
High Street RRP
£56
Unfolded price
£22+
You save
WHY YOU'LL LOVE Maddie
Our best selling dress ever - Maddie - is back and better than ever. Now available in a contemporary blue and white terrazzo print that was selected by our community of 8,000 amazing women.
This dress was designed to be flattering, yet comfortable enough to wear all day, every day and offers a relaxed figure flattering look with a shaped bust complimented by a thick v shaped band of elastic shirring underneath, creating a stunning silhouette - no matter your shape or size.
The blue and white viscose crepe fabric is a beautiful light floaty material that flatters all and feel amazing on. With adjustable tie detail cuffs, our new season Maddie has short sleeves rather than long.
We love our new terrazzo print Maddie worn with a pair of crisp white trainers for an easy breezy look but she looks equally good smartened up for a day in the office with a navy blazer and navy shoes.
Available in 2 length options (125cm and 115cm) and with two large hidden pockets we expect our new terrazzo Maddie to continue it's quick sell out streak!
100% FSC Certified Sustainable Viscose
Made in solar powered ethical factories in India
FEATURES
Drapey Viscose Fabric
Midi Length
Adjustable Short Sleeves with Pretty Tie Detail
Pockets
Shirred Waist
Available in two lengths
Size details
• Fit: Classic – Not too loose, not too tight. A versatile, timeless fit.
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
14 Day Money Back Guarentee
MONEY-BACK GURANTEE
Unsure about shopping with Unfolded? Hear from some of the Unfolded Community about why they love buying clothes from Unfolded and the positive impact it has on the world!
Each Unfolded item is designed with our community and then we host a photo shoot with some of the community of 8,000+ women before the collection launches.
Shop the New Collection
Thousands of ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ reviews
The Unfolded Story And Who We Are
We exist because big brands are killing the planet
Unfolded exists because big brands are killing our planet - 30% of the clothes they make are never sold. This year that will be 26 billion items of clothing. Enough is enough - we need to find a better way to make clothes.
From 100 women in 2021 to over 70,000 today...
We started with a 100 women buying our first clothes in Edinburgh in 2021 to over 70,000 shoppers now buying from Unfolded. This is more than just clothes though - it's a mission to make a better world together.
These amazing women help us design everything we make, take part in our photoshoots and help us change the world!
No waste - just positive impact.
Our Team
Unfolded is run by Cally Russell, you might recognise him from Dragons Den, a lot of podcasts and weirdly The Chase! Cally has spent the past 15 years trying to remove the waste from big retailers and brands.
He started Unfolded after realising they would never change and the only thing to do was to take them on...
Learn more about Unfolded
The Unfolded Promise
Sustainable clothes at great prices
Our clothes are up to 35% cheaper than traditional brands and are designed by our community of shoppers. No waste, sustainable fabric and carbon offset! They’re better for the planet than any other trousers you’ve ever bought!
Garment workers paid better
Our factory partners are SEDEX-certified; socially, ethically and sustainably compliant. Garment workers are paid higher wages through the Unfolded Garment Workers Fund, and all workers in our partner factories benefit.
Kids funded in education
Every item supports a child in India learning reading, writing and maths skills. Helping improve this balance opens up new job opportunities in the future for the children involved. Pratham UK power our on the ground impact.
Final Call - Order your MAddie Dress Here
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Once It's Gone - It's Gone
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