Your order will fund a child to learn to read and write near our factories for
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MONEY-BACK GURANTEE
75,000+ World Changing Shoppers
Alanna - The Perfect Sustainable Holiday Dress
Sustainable no iron fabric, big pockets and an amazing print. This dress hangs beautifully and fits in all the right places while doing good in the world.
Why people love this dress
Made without waste - better for the planet!
Designed with the help of 8,000 women
Supports a child in education for 2 months
£80
RRP
£56
Unfolded Price
£24
You Save!
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What Makes Alanna So Special
Better For the Planet = Zero Waste
Our clothes are designed with our customers and then made after you order - removing the mountains of waste normal brands create!
This makes Alanna much better for the planet... it takes around 4 weeks to make!
1
Better For You
By designing together we can create products you'll love for years to come! 8,000 women helped design this dress - picking the fabric, the stunning shape, the super comfortable elastication and the big pockets!
By make clothes without the waste we're able to offer Alanna for just £56 - for any other brand it would be £80+ for the same quality and ethics! Thats nearly £30 off...
2
Better For The People Who Make Her
When you buy a Alanna dress you ensure higher wages for garment workers and fund kids near our factories to learn to read and write!
A new dress for you = a child learning to read and write for 2 months!
3
Get Your Special New Dress
Professional stylist Sarah Thomson shows off why she loves the Alanna dress
Sarah specialises in helping women feel confident in their clothes and she knows Alanna is perfect for this with her flattering shape, stunning print and draping fabric.
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"I love the flattering square neck and the quality of the material. Plus, it's lined! It has deep pockets and makes you feel amazing!"
Jo, Edinburgh
At Unfolded we make clothes without the waste and use the savings to offer you amazing quality at affordable prices and do good in the world!
You can order Alanna risk free with our 14 day returns policy - even though she's made just for you!
£80+
High Street RRP
£56
Unfolded Price
£24+
Your saving
Buying Alanna supports a child near our factories to learn to read and write for 2 months
10,000 CHILDREN
Supported SO FAR!
Save 20% for a limited time with code SUN20
3 things you’ll love about Alanna
Amazing Soft Fabric
Alanna is made from a sustainable viscose that’s super soft to touch and drapes beautifully. The fact it doesn't need ironing makes it the perfect holiday dress to pack.
1
The Perfect Fit
8,000 members of the Unfolded community helped us design Alanna - to ensure she’s the perfect fit and looks amazing. The patchwork print really makes for a statement outfit.
2
Big Pockets
We know they’re important, so Alanna has two large pockets in her skirt - big enough for a phone, keys or that toy your looking after for a little person!
3
Shop the ALanna dresss
Your Price: £56
£80+ : High Street RRP
Sustainable
Flattering
2 Lengths
Amazing Fit
Shop the Alanna dress
Your Price : £56
£80: High Street Price
Loved by over 70,000 women across the UK!
MONEY-BACK GURANTEE
We make clothes without the waste
Our clothes are only made after you order meaning no waste.
We don't send any items to landfill... and never will.
Our clothes are made from quality, sustainable fabrics
Clothes that are better for the planet, you & the people who make them
Better for you and the people who make your clothes
Quality sustainable clothes at great prices
Because we make clothes without the waste we are able to offer you prices that are up to 40% cheaper than traditional brands.
We pay garment workers higher wages
Workers at our partner ethical factories receive higher wages and bonuses thanks to Unfolded orders.
Every order funds kids in India to learn to read & write
Every time you purchase you help fund a child to learn to read and write. Buying this jumper funds a child to learn to read and write for 1 month. Over 10,000 kids have benefited so far!
Join over 75,000 Women Changing The World With Their Clothes
Over 1,000 Reviews
Alanna Midi Dress
£56.00
Made after you order - ships in July
Higher wages for garment workers
Funds a child in education for 2 months
Pick a length - Under 5ft 3 should buy short
Short
Regular
Pick Your Size
£80+
High Street RRP
£56
Unfolded price
£24+
You save
WHY YOU'LL LOVE Alanna
Alanna is a beautiful floaty dress with a stunning square neckline and comes in a gorgeous green and white patchwork print.
Made in a sustainable viscose crinkle fabric, Alanna is the ultimate packable dress; lightweight, super versatile and never needs ironed…in fact it looks best when the crinkle fabric isn’t ironed!
Coming in two lengths the Alanna dress has a flattering square neckline, drawcord tie waist, a flared short sleeve and a frilled hem detail. Although lightweight and perfect for the beach or hot summer days, Alanna is fully lined and stylish enough that she looks great on a city mini break or at a garden party.
She can absolutely be dressed up with heels and maybe even a fascinator for a day at the races or some trainers and a straw bag for a family day out.
No matter where you wear the Alanna you know for sure that there are children in India benefitting from an education thanks to your good taste in picking her!
Outer: 100% Sustainably Sourced Viscose
Lining: 100% Sustainable Cotton
Made in solar powered ethical factories in India
FEATURES
Drapey viscose crinkle fabric - no need to iron!
Pockets
Drawcord elastic waist with tie and bead detail
Elasticated Square neckline
Frill cap sleeve
Midi length - available in 125cm (regular) and 115cm (short)
Frill detail at hem
Flared Short Sleeve
Size details
True to size
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded, they used to help big brands remove the waste from their business, but realised that for real change to happen, they had to build a totally new way to shop. We're a company, but we're focused on positive impact in everything we do. Over 50,000 women have joined our mission to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
14 Day Money Back Guarentee
MONEY-BACK GURANTEE
Unsure about shopping with Unfolded? Hear from some of the Unfolded Community about why they love buying clothes from Unfolded and the positive impact it has on the world!
Each Unfolded item is designed with our community and then we host a photo shoot with some of the community of 8,000+ women before the collection launches.
Shop the New Collection
Thousands of ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ reviews
The Unfolded Story And Who We Are
We exist because big brands are killing the planet
Unfolded exists because big brands are killing our planet - 30% of the clothes they make are never sold. This year that will be 26 billion items of clothing. Enough is enough - we need to find a better way to make clothes.
From 100 women in 2021 to over 70,000 today...
We started with a 100 women buying our first clothes in Edinburgh in 2021 to over 70,000 shoppers now buying from Unfolded. This is more than just clothes though - it's a mission to make a better world together.
These amazing women help us design everything we make, take part in our photoshoots and help us change the world!
No waste - just positive impact.
Our Team
Unfolded is run by Cally Russell, you might recognise him from Dragons Den, a lot of podcasts and weirdly The Chase! Cally has spent the past 15 years trying to remove the waste from big retailers and brands.
He started Unfolded after realising they would never change and the only thing to do was to take them on...
Learn more about Unfolded
The Unfolded Promise
Sustainable clothes at great prices
Our clothes are up to 35% cheaper than traditional brands and are designed by our community of shoppers. No waste, sustainable fabric and carbon offset! They’re better for the planet than any other trousers you’ve ever bought!
Garment workers paid better
Our factory partners are SEDEX-certified; socially, ethically and sustainably compliant. Garment workers are paid higher wages through the Unfolded Garment Workers Fund, and all workers in our partner factories benefit.
Kids funded in education
Every item supports a child in India learning reading, writing and maths skills. Helping improve this balance opens up new job opportunities in the future for the children involved. Pratham UK power our on the ground impact.
Final Call - Order your alanna dress here
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