Your order will fund a child to learn to read and write near our factories for
Get 15% off your first order with code IMPACT15
MONEY-BACK GURANTEE
75,000+ World Changing Shoppers
Vera - The Perfect Summer Wardrobe Addition
Only £55 - save £20+ against regular prices
Supports a child to learn to read and write
Made without waste = better for the planet!
Two length options available AND pockets
8,000 amazing members of the Unfolded community helped us design the perfect dress up or dress down summer dress!
Vera, named after one of our customers, features a stunning blue brocade print, pockets, a flattering but comfortable fit and is reversible - creating 2 very different looks in 1 dress.
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SAVE 15% ON your first Unfolded order with code IMPACT15
3 Reasons Why This Dress is So Special
Zero Waste = Better For the Planet
At most brands 30% of new clothes are wasted? At Unfolded it’s zero….
Our clothes are designed with our customers and then made after you order - ensuring no waste.
This means delivery is a little bit longer but we promise it's be worth the wait!
1
The PErfect Design
By designing with our customers we create products you'll love for years.
8,500 women helped ensure Vera is perfect - choosing the fresh print, selecting the amazing soft to touch fabric, refining the flattering shape and making sure it has two big pockets!
2
Big Savings + Big Impact
By removing the waste from the process we make big savings! These savings are used to....
Offer you fantastic quality for a fair price! With a normal brand this dress would be at least £20 more expensive - AT LEAST!
Pay garment workers higher wages - over 600 workers in India benefit from our approach.
Fund kids near our factories to learn to read and write - buying this dress will fund a child near our factories to learn to read and write for 2 months.
Better for the planet - the people who make our clothes AND you!
3
Get Your Vera Dress Now
"I just love the print and shape of this dress! It's so flattering and it can be worn in so many different ways... it's going to get A LOT of wear!”
Nat, London
You can order Vera risk free with our 14 day returns policy - even though she's made just for you!
Professional stylist Sarah Thomson shows off why she loves the Vera dress...
Sarah specialises in helping women feel confident in their clothes and she knows Vera is the perfect dress for the warmer months ahead.
A flattering fit, eye catching print and pockets… make Vera perfect for adventures in the sun, both at home or away.
Tap here to order yours and save £20
We make clothes without the waste
Our clothes are only made after you order meaning no waste.
We don't send any items to landfill... and never will.
Our clothes are made from quality, sustainable fabrics
Clothes that are better for the planet, you & the people who make them
Better for you and the people who make your clothes
Quality sustainable clothes at great prices
Because we make clothes without the waste we are able to offer you prices that are up to 40% cheaper than traditional brands.
We pay garment workers higher wages
Workers at our partner ethical factories receive higher wages and bonuses thanks to Unfolded orders.
Every order funds kids in India to learn to read & write
Every time you purchase you help fund a child to learn to read and write. Buying this jumper funds a child to learn to read and write for 1 month. Over 10,000 kids have benefited so far!
£75
High Street RRP
£55
Unfolded Price
£20
Your saving
SAVE 15% ON your first Unfolded order with code IMPACT15
3 things you’ll love about Vera
Amazing Soft Fabric
The sustainable viscose used to make Vera is a supersoft and flattering fully printed fabric! Meaning it feels amazing on and ultra comfortable....
1
The Perfect Fit
8,500 women in the the Unfolded community helped create the perfect fit and shape with Vera! From her elasticated waist, fitted sleeves and reversible design! She really is perfect - that's a guarentee!
2
Big Pockets
Vera features two big pockets - perfect for a phone, lipstick, keys and all the other random things we know will end up in there on a busy day out!
3
Shop the Vera Dress
Your Price: £55
£75 : High Street RRP
Sustainable
Flattering
2 Lengths
Amazing Fit
Shop the Vera dress
Your Price : £55
£75 : High Street Price
Loved by over 75,000 women across the UK!
MONEY-BACK GURANTEE
Over 1,000 Reviews
Vera Ditsy Blue Midi Dress
£55.00
Made after you order - ships in June
Higher wages for garment workers
Funds a child in education for 2 months
Check out our size guide
Pick a length - Under 5ft 3 should buy short
Short
Regular
Pick Your Size
How our prices compare
£75
High Street RRP
£55
Unfolded Price
£20
You Save!
WHY YOU'LL LOVE VERA
Our beautifully versatile Vera dress has been created with the help of 8,000 members of the Unfolded community. The original red and pink ditsy flower print sold out in record time so we’ve brought it back with a twist.
We asked those 8,000 women which print we should make Vera in next and they picked this bold new colourway; a large blue and white brocade print that is sure to turn heads and make you feel like a million dollars!
An incredibly wearable dress, the Vera features a shirred waist and soft blouson sleeves with an elasticated cuff as well as those all-important pockets, 2 of them…. Go for a bohemian everyday look with a pair of flat sandals or boots and layered jewellery, a pair of trainers for a comfortable everyday look or a pair of high heels to make Vera event-ready!
This dress has been designed to be worn in two different ways either as a round neck or turned around to wear the V tie neck forward. 2 different styles…. 1 dress!
The Vera dress comes in two lengths - short and regular. If you’re under 5ft 3 then we recommend the short option.
When you buy Vera, you’ll be supporting a child in India to learn to read and write for 2 months. A stunning wear anywhere dress for you = a life changed forever!
100% FSC Certified Sustainable Viscose
Made in ethical factories in India
FEATURES
Soft Drapey Viscose Fabric
Midi Length
Long Sleeves
Pockets
Shirring at waist and cuff
Tie at back neck with bead detail
Flowy skirt
Available in two lengths
Size details
• Fit: Classic – Not too loose, not too tight. A versatile, timeless fit. Order your standard size.
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded, they used to help big brands remove the waste from their business, but realised that for real change to happen, they had to build a totally new way to shop. We're a company, but we're focused on positive impact in everything we do. Over 50,000 women have joined our mission to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
As seen on Dragons Den and Lorraine
MONEY-BACK GURANTEE
Unsure about shopping with Unfolded? Hear from some of the Unfolded Community about why they love buying clothes from Unfolded and the positive impact it has on the world!
Each Unfolded item is designed with our community and then we host a photo shoot with some of the community of 8,000+ women before the collection launches.
Shop the New Collection
Thousands of ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ reviews
The Unfolded Story And Who We Are
We exist because big brands are killing the planet
Unfolded exists because big brands are killing our planet - 30% of the clothes they make are never sold. This year that will be 26 billion items of clothing. Enough is enough - we need to find a better way to make clothes.
From 100 women in 2021 to over 70,000 today...
We started with a 100 women buying our first clothes in Edinburgh in 2021 to over 70,000 shoppers now buying from Unfolded. This is more than just clothes though - it's a mission to make a better world together.
These amazing women help us design everything we make, take part in our photoshoots and help us change the world!
No waste - just positive impact.
Our Team
Unfolded is run by Cally Russell, you might recognise him from Dragons Den, a lot of podcasts and weirdly The Chase! Cally has spent the past 15 years trying to remove the waste from big retailers and brands.
He started Unfolded after realising they would never change and the only thing to do was to take them on...
Learn more about Unfolded
The Unfolded Promise
Sustainable clothes at great prices
Our clothes are up to 35% cheaper than traditional brands and are designed by our community of shoppers. No waste, sustainable fabric and carbon offset!
Garment workers paid better
Our factory partners are SEDEX-certified; socially, ethically and sustainably compliant. Garment workers are paid higher wages through the Unfolded Garment Workers Fund, and all workers in our partner factories benefit.
Kids funded in education
Every item supports a child in India learning reading, writing and maths skills. Helping improve this balance opens up new job opportunities in the future for the children involved. Pratham UK power our on the ground impact.
Final Call - Order your Susan Dress Here
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