Your order will fund a child to learn to read and write for 0 month
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PJs that are better for your pocket, the planet, and the people who make them
Make the perfect gift of luxury PJs that don’t cost the earth.
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Unfolded - Clothes made a better way!
Designed by you!
10,000+ women design each garment in collaboration with our team
Made after you order
To remove waste we only start production after orders begin!
Savings used for good
The money saved offers you high quality clothes at amazing prices, pays garment workers higher wages and funds kids near our factories to learn to read and write!
Unfolded customer Margaret shares why she loves the Rosie PJs
Super soft fabric, amazing fit, elasticated waist and positive impact... Margaret, AN Unfolded shopper, shares why she loves the Rosie PJs.
Amazing quality, great prices but what else makes these the best pj's
Better For The Planet
Over 10,000 women helped us design the Rosie PJs and they're made after you order to ensure zero waste. They're made from a soft sustainable cotton.
Better For The people who make them
Each Unfolded PJ purchase helps support children to learn to read and write in India, near where our factories are based and to pay higher worker wages.
Better for you!
The same PJs with a traditional brand would be £77+ for the quality, sustainable fabrics and ethics. At Unfolded for a limited time they're just £45...
Made in 2-3 Weeks
See the Rosie Pjs in Action
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The perfect gift for them AND you!
£45 | £77 High Street RRP | You Save £32
Thousands of 5 Star Reviews
Eco-Friendly Materials
Eco-friendly and super comfortable, they're made from a sustainable cotton poplin, which means they’re breathable but warm.
Amazing Quality, Great Prices
The same quality PJs with a traditional brand would be at least £77, but thanks to the Unfolded zero waste approach they’re only £45 - saving you £32!
Pj's That Do Good In The World
Every purchase of these pyjamas not only pays garment workers a higher wage but they also fund children in India to learn to read and write.
10,000 women helped us design the perfect pyjamas
1. COMFORTABLE SUSTAINABLE FABRIC
Eco-friendly and super comfortable, they're made from a sustainable cotton poplin, which means they’re breathable but warm.
2. ELASTICATED WAIST
Super comfy, easy to wear and the rare elasticated waist that doesn't fall down or cut in...
3. LUXURY PIPING
Contrast piping on both the sleeves and the leg give you that extra feeling of luxury.
4. POCKETS
Unfolded Pjs wouldn't be complete without pockets. These aren't just pockets, these are BIG pockets.
a little company in Scotland trying to change the world!
Fast fashion is killing our planet
we're on a mission to save it!
This year Fast Fashion brands will make 26 billion items of clothing that they'll never sell - yup you read that right, 26 BILLION items! Making these clothes will create 2% of the worlds greenhouse gas emissions.
At Unfolded we make clothes without the waste and use the savings to do good in the world.
We started as 3 people in Edinburgh and now we're a community of over 100,000 - working together to create a better way to make clothes!
Designed in Scotland | Manufactured in India
FREE ACCESS TO
THIS IS UNFOLDED: CREATOR GROUP
Private group
12.9k members
We really are different
Traditional brands are destroying our planet. At Unfolded we make clothes that are better for the world, your pocket and the people who make them!
Price
High Quality
Sustainable materials
Zero waste
Funds kids in education
Garment Worker Payment Fund
Designed by the community
UNFOLDED
£45
Desmond + Dempsey
£90+
White Company
£77+
14-day money-back guarantee
As seen on our customers
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 100,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
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