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50,000+ World Changing Shoppers
With Unfolded Your Clothes Change Lives
At Unfolded we make clothes without the waste and use the savings to do good in the world!
30% of new clothes made by big brands will never be sold - at Unfolded our clothes are designed with your help and then only made after you order, ensuring no waste.
The savings are used to pay garment workers higher wages and fund kids near our factories in India to learn to read and write.
Over 7,000 kids have learnt to read and write thanks to women just like you shopping in a better way!
Discover how your clothes can change the world below…
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Not Just A brand
This is movement to make a better world
By making your clothes after you order we avoid making the mountains of waste that big brands do - with the savings we create positive impact in the world and offer you better prices!
Kids Funded To Learn To Read and Write
Your purchase helps to fund education centres and programs near our factories in India to help kids learn to read and write. Delivered by our impact partner Pratham, this is vital work to ensure that children can fulfill their dreams and potential. A new dress for you supports a child to learn to read and write for two months!
Higher Wages For Garment Workers
We ensure higher wages for our garment workers through a bonus scheme in our factories. This benefits all workers and not just the workers working on Unfolded styles.
Transport Carbon Offset
The carbon produced in transporting your order is offset using some of the savings generated by removing the waste from the process.
Sustainable or Recycled Fabrics
The savings created allow us to ensure we can offer you natural, sustainable or recycled fabrics at an affordable price point compared to traditional sustainable brands.
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Over 7,500 Lives Changed So Far
By removing the waste from the process we've been able to help 7,500 kids in India to learn to read and write with our partners Pratham.
Discover with our Founder, Cally, how buying clothes from Unfolded directly changes lives thanks to our amazing partner Pratham.
Pratham is an India-based charity founded in 1995 that focuses on high-quality, low-cost and replicable interventions to address gaps in the education system. They’ve created unique learning approaches that have revolutionised early years education.
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Hear from some of the Unfolded Community about why they love Unfolded, our clothes and our mission!
Over 50,000 women have fallen in love with Unfolded clothes so far - loving our amazing prices, fantastic clothes and the positive impact their clothes can have in the world!
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Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
The Real Impact Your Clothes Can Make
Meet Tania, 9, one of the children supported by Unfolded shoppers just like you!
Unable to Read and Write
Tania was one of the 26% of the population who wasn't able to read and write - compared to 1% in the UK.
Tania lives near Delhi. Her father is a traditional construction worker (a Beldar) and her mother cuts threads in a nearby factory.
Education Programe
Since joining the Pratham program, funded by Unfolded, Tania has learnt to read. A huge achievement and one that has changed her world outlook.
Dreaming of a Better Future
Tania now says her dream is to become a police officer and to protect the nation.
With this change in outlook she also now wants to take care of her parents as they grow old.
Why does this impact need to happen?
Despite enrollment in school being high in India non attendance is a huge issue and with no system for holding kids back children drop out of the education system as they fall behind their peers. With Pratham these children are supported and are taught at their level to enable them to further their education.
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Explore the programs that Pratham run thanks to the support of Unfolded and our shoppers buying in a better way.
With a focus on teaching at the right level Pratham have an outsized impact on the lives of millions of young people every year.
Meet some of the women who have helped change the world with their clothes and join our Private Facebook Group
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The Unfolded Story
Fast Fashion Is Killing Our Planet
30% of new clothes made will never be sold - this year alone that will be 26 billion items of clothing. Yup -BILLION!
Our mission is to remove this waste from the fashion industry and do good with the savings.
What started this mission and who is behind it?
Unfolded was founded by Cally Russell, Jamie Sutherland and Hilde Frydnes. They had spent nearly a decade helping big brands try and remove the waste from their business but eventually realized these companies couldn't be fixed. Killing the planet for profit is just baked into there whole approach. You might recognise them from Dragons Den (where they turned down 3 offers) or from the dozens of media articles about their mission.
A 50,000+ Strong Community
When Unfolded started in Edinburgh in 2021 it was with 100 customers helping us design the first collection, today we’ve got an amazing community of 50,000+ women across the UK who choose to shop without the waste and do good with the savings! Together they’ve support 7,500 kids in India to learn to read and write! Now that sounds like a better outcome than mountains of waste doesn’t it?
Learn more about Unfolded
Still undecided? Give Julia 60 seconds of your time to tell you why she thinks you should stop hesitating and try Unfolded.
Julia, London, has been an Unfolded shopper for two years and loves the clothes and the impact they create in the world!
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