Your order will fund a child to learn to read and write near our factories for
15% Off Your First Order - IMPACT15
MONEY-BACK GURANTEE
70,000+ Happy UK Shoppers
Unfolded - Clothes that are better for the planet, your pocket and garment workers!
We make clothes without the waste and use the savings to do good in the world and offer you up to 40% off high street prices.
To do this our clothes are designed with the help of thousands of amazing women from across the UK and then made after you order.
This means shopping with Unfolded is,
Better For The Planet - Nothing sent to landfill!
Better For You - Save Up To 40%
Better for Workers - Higher Wages + Education Programs
Shop The New Collection
Get an extra 15% off your first Unfolded order with code IMPACT15
£65
Lizzy Embroidered Dress
£55
Vera Ditsy Print Midi Dress
£55
Lily Geo Print Shirt Dress
£56
Maddie Short Sleeve Terrazzo Print
£52
Barbara Red Floral Dress
£56
Susan Maxi Dress
£55
Lily Geo Print Shirt Dress
£65
Lizzy Embroidered Dress
£56
Maddie Short Sleeve Terrazzo Print
£55
Judy Gingham Dress
Made Without Waste
Prices 40% Lower Than Highstreet RRP
70,000+ Happy UK Shoppers
Made Without Waste
Prices 40% Lower Than Highstreet RRP
Over 50,000 Happy UK Shoppers
Made Without Waste
Prices 40% Lower Than Highstreet RRP
70,000+ Happy UK Shoppers
Made Without Waste
Prices 40% Lower Than Highstreet RRP
Over 50,000 Happy UK Shoppers
£56
Susan Maxi Dress
£55
Judy Gingham Dress
£65
Dora Leaf Print Dress
£52
Barbara - Notch Neck Dress - Navy Floral
£55
Vera Ditsy Print Midi Dress
£52
Lily Linen Blend Shirt Dress
£57
Ruby / Rhianna Set - Black
£43
Evie - Zip Sweatshirt - Blue
£52
Hannah Cotton Stripe Knit - Navy
£46
Lana Trouser - Khaki
15% Off Your First Order
Use Code IMPACT15
15% Off Your First Order
Use code IMPACT15
15% Off Your First Order
Use Code IMPACT15
15% Off Your First Order
Use Code IMPACT15
15% Off Your First Order
Use code IMPACT15
15% Off Your First Order
Use Code IMPACT15
£57
Ruby / Rhianna Set - Black
£29
Ruby Gingham Tank Top
£52
Hannah Cotton Stripe Knit - Cream
£43
Evie - Zip Sweatshirt - Blue
£46
Bea Lyocell Denim Wide Leg Trouser
£52
Hannah Cotton Stripe Knit - Cream
£43
Evie - Zip Sweatshirt - Pink
£65
Dora Leaf Print Dress
Made After You Order
Prices 40% Lower Than Highstreet RRP
70,000+ Happy UK Shoppers
Made After You Order
Prices 40% Lower Than Highstreet RRP
Over 50,000 Happy UK Shoppers
Made After You Order
Prices 40% Lower Than Highstreet RRP
70,000+ Happy UK Shoppers
Made After You Order
Prices 40% Lower Than Highstreet RRP
Over 50,000 Happy UK Shoppers
£46
Lana Trouser - Khaki
£43
Evie - Zip Sweatshirt - Pink
£52
Hannah Cotton Stripe Knit - Navy
£65
Dora Leaf Print Dress
Not convinced? Hear from some of our amazing customers about why they love Unfolded, our clothes and our mission!
Shop the New Collection
The Unfolded Story And Who We Are
We exist because big brands are killing the planet
Unfolded exists because big brands are killing our planet - 30% of the clothes they make are never sold. This year that will be 26 billion items of clothing. Enough is enough - we need to find a better way to make clothes.
From 100 women in Edinburgh in 2021 to over 70,000 today...
We started with a 100 women buying our first clothes in Edinburgh in 2021 to over 70,000 shoppers now buying from Unfolded. This is more than just clothes though - it's a mission to make a better world together.
These amazing women help us design everything we make, take part in our photoshoots and help us change the world!
No waste - just positive impact.
Our Team
Unfolded is run by Cally Russell, you might recognise him from Dragons Den, a lot of podcasts and weirdly The Chase! Cally has spent the past 15 years trying to remove the waste from big retailers and brands.
He started Unfolded after realising they would never change and the only thing to do was to take them on...
Learn more about Unfolded
Got Questions about us? We've Got Answers!
How long will my clothes take to arrive?
You'll see a shipping date as you order. This is the current estimated shipping date based on the information we have from our amazing factories. You can track your order in your account at any point and you'll also get weekly emails.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
What even is Unfolded? Who is behind it? Is this a scam?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right! it might also be why we've been featured on This Morning, Lorraine, Dragons Den, STV and many many more!
How can you be cheaper than other brands and be sustainable?
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
Still undecided? Give Julia 60 seconds to share why she loves Unfolded
What better way to understand why Unfolded is so special than to listen to one of our amazing customers explain why she fell in love with Unfolded...
Shop The New Collection
