Your order will support a child to learn to read and write for
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Over 50,000 Happy Customers
Emily - Our Polkadot Dress That's Changing The World This Festive Season for under £50
2,500 women and the Fashion Editors at Fabulous magazine have designed the perfect festive season dress. Sustainable fabric, no gap front, a stunning shape, POCKETS and statement buttons!
Emily is made using our zero waste production process - meaning she's better for the planet. The savings created are used to fund kids to learn to read and write and offer you amazing value!
Only £49 - would be at least £72 with a traditional brand
No waste production and sustainable fabric
2 hidden pockets and no gap front button up
Get an extra 20% off with code: FESTIVE
4.5 RATED EXCELLENT
"It's just the perfect dress - it feels so elegant but it's just so comfortable to wear."
Emily, London
At Unfolded we make clothes without the waste and use the savings to offer you amazing quality at affordable prices and fund kids to learn to read and write.
Try Unfolded and Emily risk free with our 14 day moneyback guarentee.
Fabulous Deputy Fashion Editor Abbie Shares What Makes The Emily So Special
Abbie shares what we've done to make the Emily Dress the perfect fit and how she mixes comfort with style.
Get Yours Here
Five Reasons Why The
Emily Dress is so special
1
Better for the planet
Emily is made after you order - ensuring no waste is created! Emily is also made from a sustainable fabric and the carbon for transport is offset as well. All orders will ship by the 12th of December - plenty of time for the festive season!
2
She makes everyone look amazing
Emily has been designed by the Fashion Team at Fabulous magazine with 2,500 women with DD+ busts. She's been designed to be a stunning fit for all sizes. She's got no gap buttons on the front, an elasticated back, a wider princess cut and a tie waist specifically for DD busts.
3
No waste = Amazing Value For You
For the same quality with a traditional brand Emily would cost £72+ - thanks to our zero waste model we’re able to offer her for just £49, a saving of 35%! Better for the planet and better for your bank balance…
4
Ultimate Comfort
Emily has an adjustable waist and an elasticated back for comfort. OR for allowing more space after the Turkey...
5
Your Dress Changes A Life
Buying Emily supports a child to learn to read and write near our factories in India for 2 month with our partners Pratham. Better for the planet, your pocket and the people who make our clothes…
Get Your Emily Now
LImited Number Left
You CHange a life
when you buy this dress
You'll support a child in India to learn to read and write for 2 months when you buy this dress.
7,000 CHILDREN
Supported SO FAR!
LImited Time - Extra 20% off with code FESTIVE
MONEY-BACK GURANTEE
Over 1,000 Reviews
Made after you order - ships by 1th December
Higher wages for garment workers
Funds a child in education for 2 months
Select Your Size
Get an extra 20% off with code: FESTIVE
£72
High Street RRP
£49
Unfolded price
£23
You save
WHY YOU'LL LOVE EMILY
A classic tea-style dress has been given a modern makeover with bold polka dots and statement gold buttons. Crafted from sustainably sourced viscose fabric, the Emily features a V-neckline and delicate Blouson sleeves. Added shirring at the back makes it suitable for a range of bust shapes. For a more cinched in waist look, there is also a tie at the back waist.
Fabulous Editor Style Suggestion: A chic black blazer, heeled patent boots and a red handbag.
100% Sustainably Sourced Viscose (Livaeco)
Made in Ethical Factories in India
FEATURES
Product Details
Sustainability sourced viscose crepe
Midi length
V-neckline
Statement gold button detailing
Blouson sleeves
2 Pockets
Bold monochrome polka dot print
Fuller Bust Changes:
Drawcord channel at back waist
Shirred elastic at back waist
Hidden hook and eye to stop ANY gaping
Size details
• Fit: Classic – Not too loose, not too tight. A versatile, timeless fit.
For a limited time get 20% off your first Unfolded order with code FESTIVE
£72+
High Street RRP
£39
Unfolded Price
£33
Your saving
3 Amazing Features of the Emily Dress
2 Big Pockets
Emily has two big hidden side pockets
1
Fully Adjustable Waist
You can adjust the waist of the Emily for your preferred fit.
2
No Gap Buttons
The Emily buttons have less spacing and fabric behind them to ensure ZERO gaping!
3
Shop the Emily Dress
Your Price: £49
£72 : High Street RRP
Sustainable
Flattering
DD+ Friendly
Multiwear
Shop the Emily dress
Your Price : £49
£72 : High Street Price
Loved by 50,000+ Women in The UK
MONEY-BACK GURANTEE
How Unfolded Works
Designed by the community
7,000+ women design each garment in collaboration with our team
Made after you order
To remove waste we only begin production after you order
We pass the savings to you
The money saved offers amazing value, funds kids to learn to read and write and pays garment workers higher wages.
Limited Number left - don't miss out!
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
LOVED BY thousands of SUSTAINABLE SHOPPERS
Unfolded isn't just about clothes, it's about building an entirely new way to shop that's better for the planet, your pocket and the people who make our clothes. Over 50,000 women have now joined us on this mission to make clothes in a totally new way!
Loved the quality of my clothes
Carina
Verified buyer
Loved the quality of my clothes, did take a while to arrive but they explained why and kept me updated regularly so I wasn't bothered. Will absolutely order again and love the concept.
I just received my beautiful dress from Unfolded.
Laura Brown
Verified buyer
Very well made, great fabric and the cut of it is excellent. So lovely in fact I will be wearing it to my daughter’s wedding in September.
This is a first time purchase from them, I will be buying from Unfolded again.
Excellent quality garments.
Julia Park
Verified buyer
Excellent quality garments, properly made and fit really well. The fabric is so easy to iron as well. Delivery was 6-8 weeks as advertised and any queries promptly answered. I'll definitely be buying again!
Unfolded LOVED BY 50,000+ Women
Unfolded isn't just about clothes, it's about building an entirely a better world together.
It's time to fight fast fashion
How UNfolded Compares
Traditional brands are destroying our planet. At Unfolded we make clothes that are better for the world, your pocket and the people who make them!
EMILY PRICE
ZERO WASTE
FUNDS CHILDREN IN EDUCTION
HIGHER GARMENT WORKER WAGES
SUSTAINABLE MATERIALS
MONEY-BACK GURANTEE
£49
Other Brands
£72
As Seen on Dragons Den, Lorraine, This Morning and lots more...
The Unfolded Story And Who We Are
We exist because big brands are killing the planet
Unfolded exists because big brands are killing our planet - 30% of the clothes they make are never sold. This year that will be 26 billion items of clothing. Making these clothes will create 2% of the worlds greenhouse gas emissions. Enough is enough - we need to find a better way to make clothes.
From 100 women in Edinburgh in 2021 to 50,000+ now
We started with a 100 women buying our first clothes in Edinburgh in 2021 to over 50,000 shoppers now buying from Unfolded. This is more than just clothes though - it's a mission to make a better world together. No waste - just positive impact.
Our Team
Unfolded is run by Cally Russell, you might recognise him from Dragons Den, a lot of podcasts and weirdly The Chase! Cally has spent the past 15 years helping big retailers remove waste from their businesses, he started Unfolded after realising they wouldn't really change and they only solution was to take them on.
Learn more about Unfolded
The Unfolded Promise
Sustainable clothes at great prices
Our clothes are up to 35% cheaper than traditional brands and are designed by our community of shoppers. No waste, sustainable fabric and carbon offset! They’re better for the planet than any other trousers you’ve ever bought!
Garment workers paid better
Our factory partners are SEDEX-certified; socially, ethically and sustainably compliant. Garment workers are paid higher wages through the Unfolded Garment Workers Fund, and all workers in our partner factories benefit.
Kids funded in education
Every item supports a child in India learning reading, writing and maths skills. Helping improve this balance opens up new job opportunities in the future for the children involved. Pratham UK power our on the ground impact.
LImited Time - Extra 20% off with code FESTIVE
MONEY-BACK GURANTEE
Over 1,000 Reviews
Made after you order - ships by 1th December
Higher wages for garment workers
Funds a child in education for 2 months
Select Your Size
Get an extra 20% off with code: FESTIVE
£72
High Street RRP
£49
Unfolded price
£23
You save
WHY YOU'LL LOVE EMILY
A classic tea-style dress has been given a modern makeover with bold polka dots and statement gold buttons. Crafted from sustainably sourced viscose fabric, the Emily features a V-neckline and delicate Blouson sleeves. Added shirring at the back makes it suitable for a range of bust shapes. For a more cinched in waist look, there is also a tie at the back waist.
Fabulous Editor Style Suggestion: A chic black blazer, heeled patent boots and a red handbag.
100% Sustainably Sourced Viscose (Livaeco)
Made in Ethical Factories in India
FEATURES
Product Details
Sustainability sourced viscose crepe
Midi length
V-neckline
Statement gold button detailing
Blouson sleeves
2 Pockets
Bold monochrome polka dot print
Fuller Bust Changes:
Drawcord channel at back waist
Shirred elastic at back waist
Hidden hook and eye to stop ANY gaping
Size details
• Fit: Classic – Not too loose, not too tight. A versatile, timeless fit.
A sneak peak into the private Unfolded members group
Private group
7.3k members
Get Your Emily Dress Here
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Once It's Gone - It's Gone
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