Your order will support a child to learn to read and write for
High Street RRP
Unfolded Price
You Save
LImited Time - Extra 20% off with code FESTIVE
MONEY-BACK GURANTEE
Over 50,000 Happy Customers
Meet Frances - The Perfect Festive Floral Dress
2,500 women and the Fashion Editors at Fabulous magazine have designed the perfect festive season dress. Sustainable fabric, a stunning shape, POCKETS, adjustable back and statement print.
Frances is made using our zero waste production process - meaning she's better for the planet. The savings created are used to fund kids to learn to read and write and offer you amazing value!
Just £54 - compared to £78+ at high street RRP
Better for the planet and the people who make her
The perfect fit - drawstring waist and elasticated areas
Get an extra 20% off with code: FESTIVE
4.5 RATED EXCELLENT
"I just love this dress - the fit is amazing and the fabric feels so luxurious! Knowing my Christmas dress has helped someone less fortunate also feels really special."
Sarah, Kent
At Unfolded we make clothes without the waste and use the savings to offer you amazing quality at affordable prices and fund kids to learn to read and write near our factories in India. .
Try Unfolded and Frances risk free with our 14 day moneyback guarentee.
£78
High Street RRP
£54
Unfolded Price
£24
Your saving
Fabulous Fashion Editor Abbie Shares What Makes Frances Such a Special Dress
Abbie shares what we've done to make the Frances the perfect fit and how she mixes comfort with style.
Get Yours Here
Five Reasons Why The
Frances Dress is so special
1
Better for the planet
Frances is made using our zero waste production process - meaning it takes a little bit longer to arrive. But it will ship by the 12th of December AND it's much better for the planet! Frances is also made from a sustainable fabric and the carbon for transport is offset as well.
2
She makes everyone look amazing
Frances has been designed by the Fashion Team at Fabulous magazine with 2,500 women with DD+ busts. She's been designed to be a stunning fit for all sizes. She's got extra fabric in the bust, an adjustable back and a lower empire line to sit under nearth your bra - no boob shelf here!
3
Better for the planet + Your Pocket
For the same quality with a traditional brand Frances would cost at least £78 - thanks to our zero waste model we’re able to offer her for just £54, a saving of 35%! Better for the planet and better for your bank balance…
4
Ultimate Comfort
Frances has been designed with the help of 2,500 women to ensure she's the perfect fit - her stunning fabric feels amazing on and the design changes laid out above make sure she's super comfortable.
5
Guilt Free Shopping
Buying Frances supports a child to learn to read and write near our factories in India for 2 month with our partners Pratham. Better for the planet, your pocket and the people who make our clothes…
Get Your Frances Now
LImited Number Left
You CHange a life
when you buy this dress
You'll support a child in India to learn to read and write for 2 months when you buy this dress.
7,000 CHILDREN
Supported SO FAR!
Festive Offer get 20% off this dress with code FESTIVE
3 Amazing Features of the Frances Dress
Adjustable Waist
A draw cord channel at the back allows you to adjust the fit on Frances in an instant.
1
No Shelf Boob
A lower empire line allows the Frances to sit underneath your bra for comfort and to avoid 'shelf boob'
2
Unique Print and Sustainable Fabric
Frances is features unique print voted as the top from 2,500 women and a stunning luxury sustainable fabric.
3
Shop the Frances
Your Price: £54
£78 : High Street RRP
Sustainable
Flattering
DD+ Friendly
Multiwear
Shop the Frances dress
Your Price : £54
£72 : High Street Price
Loved by 50,000+ Women in The UK
MONEY-BACK GURANTEE
How Unfolded Works
Designed by the community
7,000+ women design each garment in collaboration with our team
Made after you order
To remove waste we only begin production after you order
We pass the savings to you
The money saved offers amazing value, funds kids to learn to read and write and pays garment workers higher wages.
LImited Time - Extra 20% off with code FESTIVE
MONEY-BACK GURANTEE
Over 1,000 Reviews
Frances - Midi Dress - Black Floral
£54.00
Made after you order - ships by the 12th of Dec
Higher wages for garment workers
Funds a child in education for 2 months
Select Your Size
Get an extra 20% off with code: FESTIVE
£78
High Street RRP
£54
Unfolded price
£24
You save
WHY YOU'LL LOVE THIS DRESS
No wardrobe is complete without a timeless floral midi and the Frances is a must-buy for any woman with a DD+ bust. It features a chic V-neck and three-quarter length sleeves. A drawcord waist channel at the back has been added to give more room for comfort. The gorgeous dress features a stylish split at the back and looks great worn back with boots or heels. Crafted from a sustainably sourced viscose crepe.
Fashion Editor Style Suggestion: Keep things classic with black boots or add a pop of colour with red heels and a bag.
100% Sustainably Sourced Viscose (Livaeco)
Made in Ethical Factories in India
FEATURES
Product Details
Sustainability sourced viscose crepe
Midi length with back split
V-neckline
Three-quarter length sleeves
Stunning floral print
Fuller Bust Changes
Drawcord channel at back waist
Extra fabric added in the bust area
Lower empire line so it will sit underneath your bra
Size details
• Fit: Classic – Not too loose, not too tight. A versatile, timeless fit.
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
LOVED BY thousands of SUSTAINABLE SHOPPERS
Unfolded isn't just about clothes, it's about building an entirely new way to shop that's better for the planet, your pocket and the people who make our clothes. Over 50,000 women have now joined us on this mission to make clothes in a totally new way!
Loved the quality of my clothes
Carina
Verified buyer
Loved the quality of my clothes, did take a while to arrive but they explained why and kept me updated regularly so I wasn't bothered. Will absolutely order again and love the concept.
I just received my beautiful dress from Unfolded.
Laura Brown
Verified buyer
Very well made, great fabric and the cut of it is excellent. So lovely in fact I will be wearing it to my daughter’s wedding in September.
This is a first time purchase from them, I will be buying from Unfolded again.
Excellent quality garments.
Julia Park
Verified buyer
Excellent quality garments, properly made and fit really well. The fabric is so easy to iron as well. Delivery was 6-8 weeks as advertised and any queries promptly answered. I'll definitely be buying again!
Unfolded LOVED BY 50,000+ Women
Unfolded isn't just about clothes, it's about building an entirely a better world together.
It's time to fight fast fashion
How UNfolded Compares
Traditional brands are destroying our planet. At Unfolded we make clothes that are better for the world, your pocket and the people who make them!
FRANCES PRICE
ZERO WASTE
FUNDS CHILDREN IN EDUCTION
HIGHER GARMENT WORKER WAGES
SUSTAINABLE MATERIALS
MONEY-BACK GURANTEE
£54
Other Brands
£78
As Seen on Dragons Den, Lorraine, This Morning and lots more...
The Unfolded Story And Who We Are
We exist because big brands are killing the planet
Unfolded exists because big brands are killing our planet - 30% of the clothes they make are never sold. This year that will be 26 billion items of clothing. Making these clothes will create 2% of the worlds greenhouse gas emissions. Enough is enough - we need to find a better way to make clothes.
From 100 women in Edinburgh in 2021 to 50,000+ now
We started with a 100 women buying our first clothes in Edinburgh in 2021 to over 50,000 shoppers now buying from Unfolded. This is more than just clothes though - it's a mission to make a better world together. No waste - just positive impact.
Our Team
Unfolded is run by Cally Russell, you might recognise him from Dragons Den, a lot of podcasts and weirdly The Chase! Cally has spent the past 15 years helping big retailers remove waste from their businesses, he started Unfolded after realising they wouldn't really change and they only solution was to take them on.
Learn more about Unfolded
The Unfolded Promise
Sustainable clothes at great prices
Our clothes are up to 35% cheaper than traditional brands and are designed by our community of shoppers. No waste, sustainable fabric and carbon offset! They’re better for the planet than any other trousers you’ve ever bought!
Garment workers paid better
Our factory partners are SEDEX-certified; socially, ethically and sustainably compliant. Garment workers are paid higher wages through the Unfolded Garment Workers Fund, and all workers in our partner factories benefit.
Kids funded in education
Every item supports a child in India learning reading, writing and maths skills. Helping improve this balance opens up new job opportunities in the future for the children involved. Pratham UK power our on the ground impact.
LImited Time - Extra 20% off with code FESTIVE
MONEY-BACK GURANTEE
Over 1,000 Reviews
Frances - Midi Dress - Black Floral
£54.00
Made after you order - ships in 2-3 weeks
Higher wages for garment workers
Funds a child in education for 2 months
Select Your Size
Get an extra 20% off with code: FESTIVE
£78
High Street RRP
£54
Unfolded price
£24
You save
WHY YOU'LL LOVE THIS DRESS
No wardrobe is complete without a timeless floral midi and the Frances is a must-buy for any woman with a DD+ bust. It features a chic V-neck and three-quarter length sleeves. A drawcord waist channel at the back has been added to give more room for comfort. The gorgeous dress features a stylish split at the back and looks great worn back with boots or heels. Crafted from a sustainably sourced viscose crepe.
Fashion Editor Style Suggestion: Keep things classic with black boots or add a pop of colour with red heels and a bag.
100% Sustainably Sourced Viscose (Livaeco)
Made in Ethical Factories in India
FEATURES
Product Details
Sustainability sourced viscose crepe
Midi length with back split
V-neckline
Three-quarter length sleeves
Stunning floral print
Fuller Bust Changes
Drawcord channel at back waist
Extra fabric added in the bust area
Lower empire line so it will sit underneath your bra
Size details
• Fit: Classic – Not too loose, not too tight. A versatile, timeless fit.
A sneak peak into the private Unfolded members group
Private group
7.3k members
Get Your Frances Dress Here
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