GOOD CLOTHES THAT MAKE A DIFFERENCE
We can all agree that we need a change in the fashion industry. Retail is a huge contributor to the environmental crisis, and we want to change that! We know you do too - that's why you're here.
So how can we all contribute to a more sustainable shopping experience?
Sustainability for us starts by reducing the waste associated with overproduction. With the model we’ve created, we only produce the clothes after you have placed your order. This way we see a huge amount of product saved from the discounting spiralling, or worst still being dumped directly into landfill.
Did you know that 30% of products that are made in traditional clothing businesses are never sold? The energy and resources used in this overproduction is huge and by removing this we instantly make a big impact.
We only produce what you actually want - and we do it in collaboration with our community of shoppers and creators, so that we can be sure that what we make is what you'll love. And it'll be worth the wait!