The journey

When you get a new dress, how often do you think about the journey it’s taken to get to you? It’s likely you don’t, but it’s not your fault. Brands don’t exactly scream and shout about it.

We do things differently here – from rolling out the fabric all the way to your order arriving on your doorstep, we’ve outlined each and every step. 

Why? The more you know, the more the work that goes into each item by hard-working people across the world is appreciated, and when you appreciate your clothing you give it more love.

Stage 1 | Fabric resting

Much like us after a long day, the fabric that will be used to create your order starts by resting. It arrives at the factory from the mill where it has been dyed - and printed if it’s a printed piece - and needs to be laid out on tables to ‘rest’ before it can be cut into the shapes needed to create your new items.

Fabric needs to rest because the tension of the fibres change between when it’s in a roll and when it’s laid out and ‘rested’. Once rested, the settled fibres allow the fabric to be cut correctly.

Stage 2 | Fabric cutting

Next, it gets rolled back and forth to create multiple layers on a cutting table. The dimensions for each size are entered into a computer system to calculate the most efficient way to cut the fabric so that no unnecessary wastage is created.

Each section of the garment is then cut in layers. More complex items require more pieces to be cut, for example an item will likely have a front panel, a back panel and each sleeve, and if there is a collar that will also be cut at this time too. This will affect how long this stage takes. Each component then gets ticketed to identify which part of the garment is it (right sleeve, collar etc.) which is really important to make sure that the next stage, stitching, runs smoothly.

Stage 3 | Stitching

Before a new style comes to the ‘line’ (the name for the row of tailors who will be working on it), everyone comes together for a meeting to look at the new style they will be working on. The QA team (Quality Assurance) will present the ‘gold seal sample’, this is the sample that has been agreed with us at This is Unfolded and the standard which all the products being made need to meet. The tailors will then go and put the right needles and guards on their machines and make sure that the right thread is loaded in for the stitches that the garment needs.

The factory we work with uses a ‘production line’ method where each tailor is responsible for one part of the stitching. The first may sew the front and back panel together, then another tailor will sew in the sleeves, and so on until the garment is fully stitched with all of the components attached.

As you might expect, stitching is the longest stage of the process, and the complexity of the style will determine how long this takes.

Stage 4 | Finishing

Once the garment is complete it is taken to be ironed and pressed, then is neatly folded and packed into protective, eco-friendly packaging to keep it in great condition while it makes its way to you. It will be put in a box with garments of the same size, which gets sealed up for careful shipment.

It then moves on to the most exciting stage of all, documentation and handover! Ok, maybe it’s not the most exciting stage, but this stage is so important to get right.

The factory has to complete lots of paperwork for the authorities in the origin country and the destination country to account for exactly what is being shipped. This needs to be correct, down to the unit in each size, to avoid delays at customs.

Once everything is in place, our logistics partners will take over and your new This is Unfolded clothes will continue their journey to you!

Stage 5 | Pick & Pack

The items for your Unfolded order now head to the Pick and Pack facility to be packed into our 100% recycled and biodegradable packaging. We chose this packaging for a number of reasons. They’re made from eco-certified materials that will break down completely, so they’re far better for the environment than plastic. They’re also efficient for transporting, allowing us to protect your items whilst using space effectively. 

Once packed, they set off on their way to you!

Stage 6 | Transit

At this stage, you’ll receive tracking information from our logistics partner which will let you know when your delivery is close to arriving. Feel free to refresh this page incessantly, it’s all part of the fun! Your tracking information will not update immediately, but will once it passes through customs. From here, your parcel joins the Royal Mail delivery network through their 48 Tracked service. Just like it says on the tin, it will take about 48 hours to reach you.

Stage 7 | Delivery

It’s here! Your order from This is Unfolded arrives on your doorstep ready for you to tear it open. Wear it and share it - tag us @ThisisUnfolded so we can see how you style it!