Last chance to shop - this Sunday!

Our Creators

Meet our creators

Who designs your clothes? What if it was you?

With This is Unfolded, it can be!

The traditional approach of designing hundreds of different styles in the hope that a few of them sell does not work. 30% of clothing produced never even gets sold, and 50% gets discounted to lure shoppers into buying it, shifting the responsibility on the shopper. It’s not good for the consumer, and it is awful for the environment.

That’s not how we do things around here.

Reducing waste starts with creating beautiful clothing that real people – not a brand’s buying team – actually want to buy. We do this by designing our collection with you, our shoppers. From the very start of our design process, we speak to our Creators about what you want to see. Our Creators give feedback on the styles, prints and materials, and ultimately shape the final collection we put in front of you. In fact, our clothes are even named after the Creators who helped to bring them to life!

It’s a fun, tight knit community in which honesty is key, and all ideas are welcome.


Our best-sellers from Collection 03 also includes these great pieces - get yours now!