This order will fund a child to learn to read and write near our factories for
Waste Free Clothes Changing The World
Our Clothes Are Up to 40% cheaper than High Street brands
How?
Because we make clothes without the waste.
In the fashion industry, a third of all clothes made every year are never even sold - causing a huge amount of waste, at great cost to both customers and the planet.
We do things differently. Every Unfolded item is designed with our customers and then only made after you order. Ensuring no waste…and saving you money!
On every item you’ll see the Unfolded price and the regular High Street Price - this compares our price to the price this garment would be sold at by a traditional brand.
Over 1000
Reviews on Trustpilot
Zero Waste Means Big Savings
We split these savings between offering you better prices and doing good in the world! This means,
Our prices are up to 40% cheaper than high street brands!
Every time you order from Unfolded you support a child to learn to read and write. New dress for you = a life changed!
Garment workers receive higher wages in our factories in India.
Unfolded Prices Versus High Street Prices
Unfolded
Fabric Cost
£15
Production Cost
£10
Logistics
£7
Marketing and Margin
£28
Positive Impact
£5
Waste
£0
vs
High Street
Fabric Cost
£15
Production Cost
£7
Logistics + Warehousing
£10
Marketing and Margin
£28
Positive Impact
£0
Waste & Unsold Stock
£35
£95
High Street RRP
£65
Unfolded Price
£30
You Save!
You save £30
- and get clothes that are better for the planet and the people who make them!
What our customers say about Unfolded
What sort of quality do I get if the prices are lower?
Our clothes are made in our sustainable, ethical and high quality partner factories.
This ensures our clothes are of a similar quality to higher end high street brands, or name brand department stores of the past. Think of it as similar to Mint Velvet, Fat Face, Oliver Bonas... that sort of level!
What’s the catch?
The only catch is that with Unfolded you have to wait for you clothes to be made. So you get great quality at a great price, create positive impact in the world… but you have to wait a little while for your order to be made.
Waiting a little longer for great value, positive impact and a less damage to the planet - is worth it, right?
Where are you based, who is behind Unfolded - is this a scam?
We’re based in Edinburgh and our clothes are made in India. Unfolded was founded by Cally Russell, Jamie Sutherland and Hilde Frydnes.
You might recognise Cally from Dragons Den… and with over 100,000 happy customers, it's defo not a scam!
Save Extra On Your First Order
If you’ve not bought from Unfolded before you can even get 15% off your first order by joining our email newsletter.
Lower Prices
Garment Workers
Kids In Education
Unsure about trying Unfolded? Hear from some of the Unfolded Community about changing the world with their clothes...
Discover why they love shopping with Unfolded - from our prices to the quality to the amazing impact each style creates!
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Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return something if I don't like it?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair - and we've only existed since late 2021! In that time we've grown to 100,000 customers, been featured across major publications, and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Claire or Bara from our support team will be happy to help!
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Join the community and save 15% on your first purchase with Unfolded! Use code IMPACT15 now.
Shop the latest collection now
Join the community and save 15% on your first purchase with Unfolded! Use code IMPACT15 now.
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