Your order will fund a child to learn to read and write near our factories for
Save £10 - Early Order Discount - Use code SAM10
MONEY-BACK GURANTEE
75,000+ World Changing Shoppers
Sam - The Perfect Dress For Sunny Days Ahead!
Amazing value - save £24 against regular prices
Supports a child to learn to read and write
Made without waste = better for the planet!
Two length options available
Sam is the perfect summer dress - so much so it sold out in under a month last year! For 2025 we’ve brought Sam back in a stunning new white/blue floral print.
What makes this the perfect dress? An amazing shape, luxury fabric, POCKETs, the fact it’s kinder to the planet and…. It’s 35% cheaper than it should be!
Read on to discover why you’ll love the Sam dress…
Order The Sam Dress Now
Save £10 extra with our early order offer - use code SAM10 - Ends 27th March
3 Reasons Why This Dress is So Special
Zero Waste = Better For the Planet
Did you know that for most brands 30% of new clothes are wasted? At Unfolded it’s zero…. Our clothes are designed with our customers and then made after you order - removing the mountains of waste normal brands create!
This means delivery is a little bit longer but we promise this set is worth the wait and you save big as a thank you for waiting!
1
The Perfect Design + Fit
By designing with our customers we create products you'll love for years to come...
8,500 women helped ensure Sam is perfect - they’ve helped check the shape works for all shapes and sizes (browse through the images to see it on sizes 8-24), picked the most delicate and stunning floral print, selected a sustainable luxury fabric AND made sure we add pockets big enough for a phone and more!
2
Big Savings + A Life Changed
By removing the waste when we make Sam we create big savings! This money is used to;
Offer you fantastic quality for a fair price! With a normal brand this dress would be at least £25 more expensive - AT LEAST!
Pay garment workers higher wages - over 600 workers in India benefit from our approach.
Fund kids near our factories to learn to read and write - buying this dress will fund a child near our factories to learn to read and write for 2 months.
3
Get Your Sam Dress Now
Professional stylist Sarah Thomson tells us why she loves the Sam dress
Sarah specialises in helping women feel confident in their clothes and she knows Sam is the perfect dress for warmer days ahead! She thinks Sam could be perfect for dressed up events and for day to day wear.
Tap Here to order yours and save £24
RATED EXCELLENT
"I just couldn’t stop twirling around in this dress - it just brought me so much joy. It’s such a pretty print and the fit is fab, super comfortable. Can’t wait to wear this a lot!"
Dani, Birmingham
You can order the set risk free with our 14 day returns policy - even though she's made just for you!
£79
High Street RRP
£55
Unfolded Price
£24
You Save!
You Change a life when you wear the Sam Dress
You'll support a child in India to learn to read and write for 2 months when you buy this dress - all thanks to it being made without waste!
10,000 CHILDREN
Supported SO FAR!
Save an extra 15% on your first Unfolded Order with code IMPACt15
Details you'll love about Sam
Comfortable and Cute
Sam features an elasticated back and a shirred front - meaning… she’s super comfortable to wear all day. Square neckline and full skirt ensures you’re free to move easily as well.
1
Stunning Print
8,500 women from the Unfolded community helped us pick this stunning print - the blue floral detail is eye catching yet subtle! We guarantee only positive comments when you’re wearing Sam…
2
Big Pockets
Sam features two big pockets - perfect for a phone, lipstick, purse, headphones or whatever else you might need to hand!
3
Shop the Sam Dress
Your Price: £55
£79 : High Street RRP
Sustainable
Flattering
2 Lengths
Amazing Fit
Shop the Sam Dress
Your Price : £55
£79 : High Street Price
Loved by over 75,000 women across the UK!
MONEY-BACK GURANTEE
Over 1,000 Reviews
Sam Floral Dress
£55.00
Made after you order - ships in late April
Higher wages for garment workers
Funds a child in education for 2 months
Check out our size guide
Pick a length - Under 5ft 3 should buy short
Short
Regular
Pick Your Size
How our prices compare
£79
High Street RRP
£55
Unfolded Price
£24
You Save!
WHY YOU'LL LOVE LIZZY
Back by popular demand is our super popular Sam shirred midi dress but this time she is coming in a beautiful, delicate white and blue floral print - which was loved by over 8,000 women during our design process.
We know that with her shirred elastic bodice, blouson sleeves and floaty skirt Sam is an incredibly flattering yet comfortable wear all day dress. She can easily take you from shopping to the school run to dinner and back again!
Made of sustainable viscose linen blend, Sam comes in two lengths 125cm(regular) and 115cm (short) and has those all-important deep pockets.
Sam works just as well paired back with a denim jacket and trainers as she does dressed up for an event, but no matter how you style her she looks great and does good.
Ordering the Sam dress means you are buying sustainably and supporting a child in India in education whilst also paying a garment worker fairly… if only all clothes could do that!
44% Sustainable Viscose 42% Sustainable Cotton 14% Linen
Made in ethical factories in India
FEATURES
Available in 2 lengths- 125cm (Regular) and 115cm (Short)
Unique blue floral ditsy print
Sustainable Viscose linen blend fabric
Shirred elastic bodice
Elasticated cuff with soft blouson sleeve
Square neckline
2 large pockets
Size details
• Fit: Classic – Not too loose, not too tight. Order your standard size.
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
As Seen on Dragons Den + Lorraine
MONEY-BACK GURANTEE
Unsure about tryingUnfolded? Hear from some of the Unfolded Community about changing the world with their clothes...
Each Unfolded item is designed with our community and then we host a photo shoot with some of the community of 8,500+ women before the collection launches.
Shop the New Collection
Thousands of ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ reviews
The Unfolded Story And Who We Are
We exist because big brands are killing the planet
Unfolded exists because big brands are killing our planet - 30% of the clothes they make are never sold. This year that will be 26 billion items of clothing. Enough is enough - we need to find a better way to make clothes.
From 100 women in 2021 to over 75,000 today...
We started with a 100 women buying our first clothes in Edinburgh in 2021 to over 75,000 shoppers now buying from Unfolded. This is more than just clothes though - it's a mission to make a better world together.
These amazing women help us design everything we make, take part in our photoshoots and help us change the world!
No waste - just positive impact.
Our Team
Unfolded is run by Cally Russell, you might recognise him from Dragons Den, a lot of podcasts and weirdly The Chase! Cally has spent the past 15 years trying to remove the waste from big retailers and brands.
He started Unfolded with Hilde and Jamie after realising retailers would never change and the only thing to do was to take them on...
Learn more about Unfolded
The Unfolded Promise
Sustainable clothes at great prices
Our clothes are up to 35% cheaper than traditional brands and are designed by our community of shoppers. No waste, sustainable fabric and carbon offset! They’re better for the planet than any other clothes you'll ever buy.... we promiise!
Garment workers paid better
Our factory partners are SEDEX-certified; socially, ethically and sustainably compliant. Garment workers are paid higher wages through the Unfolded Garment Workers Fund, and all workers in our partner factories benefit - even if they don't make our clothes!
Kids funded in education
Every item supports a child in India learning reading, writing and maths skills. Helping improve this balance opens up new job opportunities in the future for the children involved. Pratham UK power our on the ground impact.
Final Call - Order your Sam Dress Here
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