Your order will support a child to learn to read and write for
High Street RRP
Unfolded Price
You Save
LAST CHANCE - 20% off with code FESTIVE
MONEY-BACK GURANTEE
Our Maddie dress has sold out three times already and now it's back in the colour of the season - burgundy! Sustainable, perfect fit, amazing value and positive impact - discover why everyone loves this dress below.
1. Made After You Order - Better For The Planet
At Unfolded we make our clothes after you order - ensuring no waste! We do this as 30% of new clothes made every year will never be sold, creating mountains of waste! Removing the waste allows us to make clothes that are better for the planet, your pocket and the people who make them!
Order Maddie today and she'll be made and arrive for Christmas (UK Shipping)
2. Sustainable But Affordable - You Save 35%
By removing the waste we're able to offer high-quality sustainable clothes at much lower prices. The same fabric and production quality would be at least £70 with a traditional brand. By waiting a little bit longer you get a great deal.
Just £54 - a saving of £16 on the normal price. And that's before your first order discount...
£70
High Street RRP
£54
Unfolded price
£16
You save
3. Perfect Fit and Design
7,000 women helped us design this dress. They helped us pick the shape, sorted the fit, picked the fabric and selected the colours we used. This approach ensures we make amazing clothes. Some of the top features on Maddie,
2 side pockets
An amazing soft sustainable fabric
Can be styled up or down
Rollable sleeves
Shirred underbust for comfort and style
Once you buy from Unfolded you can help us design the next collection - if you want!
4. Fund a Kid To Read and Write
When you buy a pair of Lana trousers we support a child near our factories in India to learn to read and write for a month. This year we expect the Lana trousers to support over 1,000 kids. Your trousers can change a life...
5. 20% Off Black Friday Offer
As a thanks for joining our mission to remove the waste from the fashion industry you can get 20% off your first order with code BAG20 - help us change the world through clothes!
Join over 50,000 women shopping better with Unfolded today!
Explore the Maddie dress with personal stylist Sarah Thomson
Sarah Thomson, professional stylist talks through why she loves the Maddie dress and how it works for all shapes and sizes, plus - how to style it!
Get Yours Here
As Seen on Lorraine and This Morning
MONEY-BACK GURANTEE
Rated as excellent on Trustpilot
Maddie - V Neck Dress - Burgundy
£54.00
20% off your 1st order - code FESTIVE
1 month educational support provided
Guarenteed Christmas Delivery
Pick Your Normal Size
6
8
10
12
14
16
18
20
22
24
Pick Your Length - Under 5ft 3 go for short
Short
Regular
14 Day Moneyback Guarentee
£70+
Highstreet RRP
£54
Unfolded price
£16+
You save
PRODUCT DESCRIPTION
Our best selling new season dress Maddie is back and in a brand new colour - burgundy. Maddie was designed by over 7,000 of our amazing customers and has been one of our quickest selling dresses ever. Which isn’t surprising as it was designed to be flattering, yet comfortable enough to wear all-day everyday.
Maddie offers a relaxed figure flattering look with a shaped bust complimented by a thick band of elastic shirring underneath creating a stunning silhouette. The beautiful rich burgundy colour is perfect for this time of year and works just as well with woolly tights and boots or bare legs and trainers. The gorgeous 100% sustainable viscose fabric is beautifully soft and cosy without being too thick. With adjustable tie detail cuffs, the sleeves of Maddie can be worn up or down.
Maddie in burgundy is available in 2 length options and has large hidden pockets. With adjustable tie detail cuffs, the sleeves can be worn up or down. Traditional brands would charge around £70 for a similar dress, but with our zero waste approach you can buy the Maddie for just £54, safe in the knowledge that the garment workers who so carefully made it were looked after and paid a fair wage.
100% Sustainably Sourced Viscose (Ecovero)
Made in India in ethical factories
FEATURES
V-neck midi dress
Shaped bust
Elastic shirring detail under bust
Long sleeves
Tie detail on cuff
Side pockets
Burgundy colour
Comes in 2 lengths - short and regular
Also available in rust spot print, dark teal and blue floral print
Size details
• Fit: Classic – Not too loose, not too tight. A versatile, timeless fit. We recommend taking your usual size.
Loved by 50,000+ Women
MONEY-BACK GURANTEE
Rated as excellent on Trustpilot
Maddie - V Neck Dress - Dark Teal
£54.00
20% off your 1st order - code FESTIVE
1 month educational support provided
Ships in January
Pick Your Normal Size
6
8
10
12
14
16
18
20
22
24
14 Day Moneyback Guarentee
£70+
Highstreet RRP
£54
Unfolded price
£16+
You save
PRODUCT DESCRIPTION
Our best selling new season dress Maddie is back and in a brand new colour - burgundy. Maddie was designed by over 7,000 of our amazing customers and has been one of our quickest selling dresses ever. Which isn’t surprising as it was designed to be flattering, yet comfortable enough to wear all-day everyday.
Maddie offers a relaxed figure flattering look with a shaped bust complimented by a thick band of elastic shirring underneath creating a stunning silhouette. The beautiful rich burgundy colour is perfect for this time of year and works just as well with woolly tights and boots or bare legs and trainers. The gorgeous 100% sustainable viscose fabric is beautifully soft and cosy without being too thick. With adjustable tie detail cuffs, the sleeves of Maddie can be worn up or down.
Maddie in burgundy is available in 2 length options and has large hidden pockets. With adjustable tie detail cuffs, the sleeves can be worn up or down. Traditional brands would charge around £70 for a similar dress, but with our zero waste approach you can buy the Maddie for just £54, safe in the knowledge that the garment workers who so carefully made it were looked after and paid a fair wage.
100% Sustainably Sourced Viscose (Ecovero)
Made in India in ethical factories
FEATURES
V-neck midi dress
Shaped bust
Elastic shirring detail under bust
Long sleeves
Tie detail on cuff
Side pockets
Burgundy colour
Comes in 2 lengths - short and regular
Also available in rust spot print, dark teal and blue floral print
Size details
• Fit: Classic – Not too loose, not too tight. A versatile, timeless fit. We recommend taking your usual size.
EXTENDED CHRISTMAS RETURNS
MONEY-BACK GURANTEE
The Unfolded Story And Who We Are
We exist because big brands are killing the planet
Unfolded exists because big brands are killing our planet - 30% of the clothes they make are never sold. This year that will be 26 billion items of clothing. Making these clothes will create 2% of the worlds greenhouse gas emissions. Enough is enough - we need to find a better way to make clothes.
From 100 women in Edinburgh in 2021 to 50,000+ now
We started with a 100 women buying our first clothes in Edinburgh in 2021 to over 50,000 shoppers across the UK. This is more than just clothes though - it's a mission to make a better world together. No waste - just positive impact.
Our Team
Unfolded is run by Cally Russell, you might recognise him from Dragons Den, a lot of podcasts, and weirdly The Chase! Cally has spent the past 15 years helping big retailers remove waste from their businesses, he started Unfolded after realising they wouldn't really change and the only solution was to take them on.
Learn more about Unfolded
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
How Unfolded Compares
Only Sustainable Fabrics
Are the fabrics used either recycled or made from a sustainable and ethical source?
Made-to-Order
Is each piece created only after a customers place orders, reducing waste and overproduction?
Durable Quality
Are the clothes made to last, reducing the need for frequent replacements?
Designed With You
Is each item designed with the input of the women who will actually end up wearing it?
Positive Impact
Does buying from them create a positive impact in the world?
Unfolded
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Highstreet Brands
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