Your order will fund a child to learn to read and write for 0 month
Loved by 100,000+ women! Got a discount code? You can add it at the next step!
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The Perfect Christmas Gift
Our viral PJs have sold out the last 3 years! They're made to order to ensure no waste, offer luxury Pjs at great prices and do good in the world!
Available in 5 unique prints
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Order by end of the 13th Guaranteed Christmas Delivery
Why our PJs are so special
Made without waste - these PJs are made after you order to ensure no waste.
The savings created ensure higher wages for garment workers and fund kids to learn to read and write.
Made using sustainable natural cotton poplin.
Save 42% on industry pricing thanks to the zero waste approach
Join a community of 100,000+ women fighting fast fashion!
Black Friday - Save 20% with code PJS20
Professional Stylist Sarah Thomson Reviews The Unfolded Rosie PJs
Super soft sustainable cotton poplin, elasticated waist, pockets and luxury piping!
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Made to order - ships in 5-7 days
10,000+ women helped design the Rosie PJs - making sure they're perfect
Designed Together
Every Unfolded item is designed with the help of our Creator Community - 10,000 women help us pick the prints, shape and fabrics for the Rosie PJs
Sustainable + Breathable Fabric
The Rosie PJs are made from a sustainable cotton poplin. Meaning they feel amazing, are breathable and will last a long time!
Comfort and Pockets
The elasticated waist band is ultra comfortable and the fit of the Rosie PJs are designed for sleep and lounging. They also feature two big trouser pockets and a small pocket on the shirt.
Amazing Value + Positive Impact
By making these PJs without the waste we're able to save lots of money. This is used to offer you 42% off what these PJs should cost, pay garment workers higher wages and fund kids near our factories to learn to read and write!
Zero Waste pricing
Our Rosie PJs are just £45 thanks to the Unfolded zero waste approach. The same quality, style and ethics would cost a lot more with other brands.
How do we work this out? Fabric and ethical standard comparisons.
£45
£150
£95
Amazing ethical factories
Our Rosie PJs are made with one of our 5 partner factories in India. They work to the highest product, ethical and environmental standards.
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100,000 women on a mission to change the world!
Thanks to everyone who has helped us create the first Unfolded Limited Edition piece, the Nivi jacket. This luxury embroidered jacket got a lot of attention at the popups, even though no one could buy it yet!
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The fashion industry is the second biggest polluting sector in the world. Why? Due to overproduction and waste!
At Unfolded we're on a mission to make clothes without the waste and do good with the savings. Over 100,000 women have joined us so far and you might have seen us on Dragons Den, Lorraine, This Morning and a lot more...
LIMITED EDITION
Only 100 to be made!
These PJs Change A Life Forever
Buying a pair of Rosie PJs will fund a child to learn to read and write near our factories for a month with our partners at Pratham! This festive season we're aiming to impact the lives of 1,000 kids...
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Tap to shop your favourite print
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 100,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 100,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. PJS ship in just over a week currently. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
