Your order will support a child to learn to read and write for
High Street RRP
Unfolded Price
You Save
For a limited time get 20% off with code FESTIVE
MONEY-BACK GURANTEE
Over 1,000 5-Star Reviews
Meet Rosie - Our Bestselling PJs - The perfect Gift
Sustainable luxury fabric, amazing quality, and positive impact in the world with every pair purchased. Discover why thousands of women have fallen in love with our Rosie PJs.
Sustainable fabric and zero waste production
Save 35% from RRP - only £39
Funds a kid to learn to read and write
Free eyemask worth £10 for limited time with every pair purchased
Not Just ANY pair of PJ's
Here's why these PJs are so special
Designed With You
7,000 women helped us design the Rosie PJs to be perfect... Hidden pockets, amazing fabric, piping and so much more!
Better for the Planet - Made After You Order
The Rosie PJs are made after you order - to ensure no waste! Why do we this? 30% of new clothes made every year won't be sold - we refuse to add to this! They'll be delivered in November and you'll get weekly email updates.
35% Cheaper Than High Street Prices
Our prices are 35% lower than the same quality would cost you on the high street - because we don't create the same waste! These Pjs should be £60+ - with Unfolded they're just £45.
Amazing Quality
We use premium sustainable fabrics and high quality ethical factories in India. You'll be blown away by the quality for the price...
Higher Wages and Positive Impact
The rest of the savings created are used to fund kids near our factories in India to learn to read and write and pay garment workers higher wages.
£60+
High Street RRP
£39
Unfolded Price
£15
You Save
Loved by 50,000 UK Women!
MONEY-BACK GURANTEE
The Rosie PJ's are just £39 - the same quality at a traditional brand would be over £60.
How come we're cheaper?
By making clothes without the waste we can offer much better prices - you just have to wait a little longer for them.
Plus, for a limited time you can get 20% off your first Unfolded order with code FESTIVE at checkout
AND for a limited time get a free matching eyemask when you buy a pair of Rosie PJs.
29 JANUARY 2024
28 JANUARY 2024
Discover The Rosie PJs in More Depth
5,000+ Pairs of Rosie PJs Sold Already
Will you get yours before they're gone?
Rated as excellent on Trustpilot
Rosie - Poplin Pyjama - Green & Cream
£39.00
20% off Your First Order - FESTIVE at checkout
Free eyemask - whilst stocks last
Made and Ships by 12th of December
Pick Your Available Size
6
8
10
12
14
16
18
20
22
24
Xmas Returns till 14th of Jan
£60
Highstreet RRP
£39
Unfolded price
£21
You save
PRODUCT DESCRIPTION
Our sell-out sustainable Rosie pyjamas are back! This time we’ve made them in three stunning prints, so there's something for everyone. We’ve brought back last years super popular green & pink starburst print, and we’ve also introduced two new prints; a pink & red leaf print and a green & cream squiggle floral print.
Made in cotton poplin fabric these button down pyjamas are super comfortable and super stylish - way too pretty just to wear to bed! Once you see past the fabulous eye catching prints, you’ll also notice all those little details that make these sustainable PJ sets extra luxurious: The piping on the cuffs and trouser edges, the deep pockets in the pyjama bottoms and the pocket detail on the shirt all add up to make these super comfortable pyjamas a cut above the rest.
These super popular Rosie shirt and trouser pyjama sets come with a free matching padded eye mask, ensuring you get your best night's sleep. Amazing value, amazing comfort - while supporting children in education and paying better wages to garment workers. You can rest easy!
100% Sustainably Sourced Cotton Poplin
Made in India in ethical factories
FEATURES
Shirt and trouser pyjama set
Button down shirt with pocket detail
Elasticated trouser with 2side pockets
Piping detail on cuff
Sustainable cotton poplin fabric
Comes with matching eyemask
Size details
• Fit: Classic – Not too loose, not too tight. A versatile, timeless fit. We recommend taking your usual size.
As seen on This Morning and Lorraine
MONEY-BACK GURANTEE
Rated as excellent on Trustpilot
Alice - Flannel Check Pyjama - Navy & Cream
£39.00
20% off Your First Order - FESTIVE at checkout
Free eyemask - whilst stocks last
Made and ships by 12th of December
Pick Your Size
6
8
10
12
14
16
18
20
22
24
14 Day Moneyback Guarentee
£60
Highstreet RRP
£39
Unfolded price
£21
You save
PRODUCT DESCRIPTION
Our sell-out sustainable Rosie pyjamas are back! This time we’ve made them in three stunning prints, so there's something for everyone. We’ve brought back last years super popular green & pink starburst print, and we’ve also introduced two new prints; a pink & red leaf print and a green & cream squiggle floral print.
Made in cotton poplin fabric these button down pyjamas are super comfortable and super stylish - way too pretty just to wear to bed! Once you see past the fabulous eye catching prints, you’ll also notice all those little details that make these sustainable PJ sets extra luxurious: The piping on the cuffs and trouser edges, the deep pockets in the pyjama bottoms and the pocket detail on the shirt all add up to make these super comfortable pyjamas a cut above the rest.
These super popular Rosie shirt and trouser pyjama sets come with a free matching padded eye mask, ensuring you get your best night's sleep. Amazing value, amazing comfort - while supporting children in education and paying better wages to garment workers. You can rest easy!
100% Sustainably Sourced Cotton Poplin
Made in India in ethical factories
FEATURES
Shirt and trouser pyjama set
Button down shirt with pocket detail
Elasticated trouser with 2side pockets
Piping detail on cuff
Sustainable cotton poplin fabric
Comes with matching eyemask
Size details
• Fit: Classic – Not too loose, not too tight. A versatile, timeless fit. We recommend taking your usual size.
Last Chance - Nearly FInished
MONEY-BACK GURANTEE
Rated as excellent on Trustpilot
Rosie - Poplin Pyjama - Pink & Red
£39.00
15% off your 1st order -code IMPACT15
Free eyemask - whilst stocks last
Made and ships by 20th November
Pick Your Size
6
8
10
12
14
16
18
20
22
24
14 Day Moneyback Guarentee
£60
Highstreet RRP
£45
Unfolded price
£15
You save
PRODUCT DESCRIPTION
Our sell-out sustainable Rosie pyjamas are back! This time we’ve made them in three stunning prints, so there's something for everyone. We’ve brought back last years super popular green & pink starburst print, and we’ve also introduced two new prints; a pink & red leaf print and a green & cream squiggle floral print.
Made in cotton poplin fabric these button down pyjamas are super comfortable and super stylish - way too pretty just to wear to bed! Once you see past the fabulous eye catching prints, you’ll also notice all those little details that make these sustainable PJ sets extra luxurious: The piping on the cuffs and trouser edges, the deep pockets in the pyjama bottoms and the pocket detail on the shirt all add up to make these super comfortable pyjamas a cut above the rest.
These super popular Rosie shirt and trouser pyjama sets come with a free matching padded eye mask, ensuring you get your best night's sleep. Amazing value, amazing comfort - while supporting children in education and paying better wages to garment workers. You can rest easy!
100% Sustainably Sourced Cotton Poplin
Made in India in ethical factories
FEATURES
Shirt and trouser pyjama set
Button down shirt with pocket detail
Elasticated trouser with 2side pockets
Piping detail on cuff
Sustainable cotton poplin fabric
Comes with matching eyemask
Size details
• Fit: Classic – Not too loose, not too tight. A versatile, timeless fit. We recommend taking your usual size.
Explore The Rosie PJs With TV Stylist Caroline MacLeod Smith
TV Stylist Caroline MacLeod Smith takes us through why she loves the Rosie PJs - from their amazing fabric, pockets, piping and so much more!
Got Questions? We've Got The Answers?
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
The Unfolded Story
Fast Fashion Is Killing Our Planet
30% of new clothes made will never besold - this year alone that will be 26 billion items of clothing. Yup -BILLION!
Our mission is to remove this waste from the fashion industry and do good with the savings.
What started this mission and who is behind it?
Unfolded was founded by Cally Russell, Jamie Sutherland and Hilde Frydnes. They had spent nearly a decade helping big brands try and remove the waste from their business but eventually realized these companies couldn't be fixed. Killing the planet for profit is just baked into there whole approach. You might recognise them from Dragons Den (where they turned down 3 offers) or from the dozens of media articles about their mission.
A 50,000+ Strong Community
When Unfolded started in Edinburgh in 2021 it was with 100 customers helping us design the first collection, today we’ve got an amazing community of 50,000+ women across the UK who choose to shop without the waste and do good with the savings! Together they’ve support 7,500 kids in India to learn to read and write! Now that sounds like a better outcome than mountains of waste doesn’t it?
Learn more about Unfolded
How Unfolded Compares
Only Sustainable Fabrics
Are the fabrics used either recycled or made from a sustainable and ethical source?
Made-to-Order
Is each piece created only after a customers place orders, reducing waste and overproduction?
Durable Quality
Are the clothes made to last, reducing the need for frequent replacements?
Designed With You
Is each item designed with the input of the women who will actually end up wearing it?
Positive Impact
Does buying from them create a positive impact in the world?
Unfolded
Fast Fashion Brands
Highstreet Brands
Luxury Brands
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