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Your order will fund a child to learn to read and write for 0 month
20% off every pair with code GIFT20
Sleep well. Do good. Pay less.
Proper cotton pyjamas, designed with the help of 20,000 women and made after orders start to ensure none are wasted!
We're Unfolded and we make clothes without the waste and do good with the savings... for your pocket and the people who make our clothes!
Use code GIFT20 at checkout for 20% off
Every pair supports a child's education
Designed with 20,000 women
Made to order, nothing to landfill
Cost up to 40% less
Annie crinkle scallop pyjamas in navy. Each pair funds two months educational support in India.
The impact of one pair
Unfolded PJs do 3 amazing things before you've even worn them!
Because we only make what's ordered, nothing is wasted. The money the fashion industry normally spends on surplus stock goes somewhere better instead: to the people who make your PJs, and to the children who live near them.
2 months
Of a child's education support near our factories in India, funded by every pair. 15,000+ children helped so far.
Higher
Wages for the garment workers who make your pyjamas, paid for by the waste we cut out.
0
New clothes sent to landfill. We don't make surplus, so there is none to bin, burn or ship around the world.
Yup - that's right buy two pairs this Christmas and a child is supported for a term... and someone is extra cozy!
New for winter 2026
Meet the pyjamas
Four styles, seven prints, sizes 6 to 24. All 100% sustainable cotton, all with proper pockets and all feeling like they should cost more!
Every pair 20% off with code GIFT20
Rosie Tiger print
The print that won the vote: blue tigers on crisp white cotton poplin, with piped edges and a button-down shirt.
£54Choose size →
Rosie Pink star print
Bright, cheery pink stars. The Rosie that sells out first every year.
£54Choose size →
Rosie Blue star print
Teal with scattered stars. Calm, classic, and the one to buy if you're not sure of her taste.
£54Choose size →
Annie Navy
The softest crinkle cotton with scalloped edges, lilac piping and a waist tie. Cosiest of the lot.
£56Choose size →
Annie Pink
The same scalloped softness in a warm pink. Feels like a treat every night.
£56Choose size →
Mya Short set, mixed floral
Short set in a mixed floral print. For warm sleepers, winter sun, and the rest of the year.
£49Choose size →
Peggy Robe, mixed floral
Lightweight midi robe in the same floral. Matches Mya, and turns the pair into a proper present.
£55Choose size →
PJ & washbag bundles
Any Rosie set with its matching Mabel washbag, £72. Or see every pyjama and gift in one place.
From £72See all →
Annie crinkle scallop pyjamas in pink, £56.
A present that means something
The gift worth giving...
Pyjamas are the Christmas present everyone is secretly hoping for. These ones come with a story: the person you give them to gets the softest cotton PJs they've owned, and a child they'll never meet gets supported with their reading and writing for two months with our partner Pratham in India.
That's a better thing to say on the gift tag than "I saw these in a sale".
Pick a print, pick a size
Sizes 6 to 24 in every style. Wrong size? We've got a free swap platform.
Make it a set
Add the matching Mabel washbag for £18, or choose the PJ and washbag bundle at £72.
They ship in November
Made to order and shipped so it's wrapped and under the tree with time to spare. Not sure of their size? An Unfolded gift card does the same good.
Gift code GIFT20 takes 20% off at checkout
Rosie cotton poplin pyjamas in pink star print, £54.
Made to order
A zero waste future
Most brands guess how many pyjamas will sell, make too many, then discount or bin the rest. We do it the other way round. Every pair is spoken for before it's cut, so there's no unsold stock to mark down, ship around the world or send to landfill.
1
You order. Your pair joins the production run for that print and size.
2
We produce in batches matching supply with demand!
3
It ships in November. Finished, checked and sent to you well before Christmas.
Better for your pocket
The same cotton PJs. Big savings...
No markdowns to fund, no unsold stock to write off, no wholesale middleman. Here's how a Rosie set compares with cotton pyjama sets from brands you'll know.
The usual way
- Guess the demand, make thousands
- Price high to cover the ones that won't sell
- Discount, then clear or dump the rest
- You pay for the waste
The Unfolded way
- Make only what's ordered
- One fair price from day one
- Nothing left over to clear
- You keep the difference
Boden Cotton pyjama shirt £49 + trousers £49
£98
The White Company Cotton-poplin pyjama set
£85
Unfolded Rosie Cotton poplin pyjama set, with pockets and piping
£54
Full prices on each brand's website, checked 27 October 2026. Prices change; we'll keep this up to date.
Save £31–£44 on a pair of cotton pyjamas, before you've even used code GIFT20 for another 20% off. And yours were made for you, not for a warehouse.
Not models. Our customers, wearing the PJs they helped design.
Designed with 20,000 women
You told us what a good pair of PJs needs
Before a single pair was made, 20,000 Unfolded customers voted on the prints, the fabric and the details. So the things that annoy you about pyjamas have already been fixed.
Deep side pockets on the trousers, and a breast pocket on the shirt
A proper elasticated waist that sits comfortably and stays put
100% cotton poplin or crinkle cotton that gets softer with every wash
Piped edges and a button-down shirt, so they look as good as they feel
Sizes 6 to 24 in every print, at the same price
Want a say in the next collection? Every Unfolded customer gets a vote.
Shop the pyjamas
For you, or for someone you love
Tap a style to choose your size, then enter GIFT20 at checkout for 20% off.
Rosie cotton poplin pyjamasPink star print£54Choose size →
Rosie cotton poplin pyjamasBlue star print£54Choose size →
Rosie cotton poplin pyjamasTiger print£54Choose size →
Annie crinkle scallop pyjamasNavy with lilac piping£56Choose size →
Annie crinkle scallop pyjamasPink£56Choose size →
Mya pyjama short setMixed floral£49Choose size →
Peggy long sleeve robeMixed floral, matches Mya£55Choose size →
PJ & washbag bundlesRosie set + matching Mabel washbag, £72See all PJs & gifts →
An Unfolded customer model from the PJs photoshoot
The Christmas guarantee
Under the tree by Christmas. Guaranteed.
We planned the production run around Christmas, and we'll put the promise in writing.
1
Plenty of time for Christmas
Every pyjama order placed today will arrive in plenty of time for Christmas. You'll get a dispatch email with tracking the moment it does.
2
Or your money back
If your order hasn't shipped by 15th of December we refund you in full. No forms, no chasing.
3
Wrong size? Free swap
Bought as a gift and guessed the size? We'll swap it for free, so there's no risk in ordering for someone else. Our sizing runs true to the UK high street.
What customers say
Rated 5 stars by over 3,000 buyers!
★★★★★
The PJs I bought from Unfolded are the best PJs I've ever owned!
Kay, on BBC Radio 5 Live
★★★★★
I just love Unfolded - amazing clothes and amazing ethos! Give it a go!
Allison, Glasgow
★★★★★
I've bought 5 or 6 times from Unfolded and I just love the clothes! The quality is fantastic!
Michelle, Newcastle
Good questions
Before you order
When will my pyjamas arrive?
Select a size and scroll down and you'll see the despatch date before you order. It's in plenty of time for Christmas. You'll get a dispatch email with tracking the moment they leave us.
Why are they made to order?
Because making only what's ordered means nothing is wasted. Normal brands make far more than they sell and the leftovers get discounted, shipped around or binned. Cutting that waste is what lets us charge around 40% less and pay the people who make them more.
Can I send them straight to the person I'm buying for?
Yes. Put their address as the delivery address at checkout and we'll send them there.
What if the size is wrong?
Swap it for free. Our sizes run true to the UK high street and the size guide on every product page gives the measurements. If it still isn't right, we'll swap the size at no cost.
What are they made from?
Rosie is 100% cotton poplin, crisp and cool with piped edges. Annie is 100% crinkle cotton, softer and cosier. Both are machine washable and get softer with every wash.
Who makes them?
Our long-term factory partners in India. Because we don't overproduce, we can pay higher wages, and every order funds two months of a child's education near the factories.
Good PJs.
Good price.
Good for the world.
Designed with 20,000 women, made to order, around 40% less than the big names, and every pair sends a child to school for two months. Ships in November, in time for Christmas.
Why wouldn't you?
Don't forget: GIFT20 for 20% off at checkout