Your order will support a child to learn to read and write for
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50,000+ UK women taking on fast fashion
At Unfolded we make clothes without the waste and use the savings to do good!
Over 50,000 women in the UK have now joined our mission. They help design every item and then our clothes are only made after you order. The savings created are used to offer amazing clothes at affordable prices, fund kids near our factories to learn to read and write and pay garment workers higher wages.
Discover why so many women have fallen in love with Unfolded below,
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5 Women Share Why They Love the Unfolded mission and our clothes so much
"I just love helping design the clothes and feeling like my voice is being heard."
Nikki, St Albans
I really struggle to find clothes that I love and that I'm excited about - especially sustainable ones! That's why I love that with Unfolded you get to help design everything they make. I love taking part in the surveys and online sessions, learning about the fabrics and feeling like my voice is being heard. there is always something in a new collection that I can't wait to get my hands on!
Also, I volunteered for one of the phootshoots and just loved it! The most amazing experience and something I never thought I would do!
"The quality for the price is just amazing! I often think shopping sustainably will be more expensive - with Unfolded it's not!"
Mish, Luton
I really didn't know what to expect when I first ordered for the price but I was blown away when my first dress arrived. The quality for the price is just amazing. After buying my first dress I've ended up buying from 3 other collections now.
It makes total sense though - if it's made without waste the prices are bound to be better!
Example for the Unfolded Libby dress,
£90
High Street RRP
£65
Unfolded price
£25
You save
"My purchases help to make a better world and support a child to learn to read and write in India! How could I not love that as teacher?"
Nikki, Edinburgh
I love that my clothes actually help change the life of a young child in need in India. Waiting for my clothes in exchange of creating a positive impact feels like a small thing and makes me feel even better when I'm wearing anything from Unfolded. I loved the videos from the education centre visits they share.
"I love that I'm part of a movement trying to make a better world - through something as simple as buying clothes in a different way!"
Lizzie, Glasgow
I really buy into the whole ethos of Unfolded and the fact they're so open about what they're trying to do - make clothes without the waste and do good with the savings! When I learnt how many new clothes are never sold I realised I need to change how I shopped. I love the Facebook group and everyone sharing how they're wearing different Unfolded items.
"The clothes are just great and I feel fantastic wearing them!"
Abbie, Norwich
I love the ethos of Unfolded and the positive impact they're creating in the world but that wouldn't matter if I didn't love the clothes! The fabrics are fantastic, the quality of production is great and the I just love the designs. They flatter and just feel great on. I've defo got more confidence when I'm wearing a Unfolded dress.
Join over 50,000 women shopping better with Unfolded today!
Hear from some of the Unfolded Community Directly about why they love Unfolded, our clothes and our mission!
Every item is named after a customer and for each collection we do a photoshoot with some of the women who helped during the design process.
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Meet more of the women who have fallen in love with Unfolded and join our Private Facebook Group
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Discover How Shopping with Unfolded Changes a life in India
Every item you buy from Unfolded supports a child in India to learn to read and write with our partners at Pratham!
The Impact of Unfolded Shoppers - So Far
By removing the waste from the process we're able to fund children near our factories in India to learn to read and write!
7,000 CHILDREN
Supported SO FAR!
The Unfolded Story And Who We Are
We exist because big brands are killing the planet
Unfolded exists because big brands are killing our planet - 30% of the clothes they make are never sold. This year that will be 26 billion items of clothing. Making these clothes will create 2% of the worlds greenhouse gas emissions. Enough is enough - we need to find a better way to make clothes.
From 100 women in Edinburgh in 2021 to 50,000+ now
We started with a 100 women buying our first clothes in Edinburgh in 2021 to over 50,000 shoppers now buying from Unfolded. This is more than just clothes though - it's a mission to make a better world together. No waste - just positive impact.
Our Team
Unfolded is run by Cally Russell, you might recognise him from Dragons Den, a lot of podcasts and weirdly The Chase! Cally has spent the past 15 years helping big retailers remove waste from their businesses, he started Unfolded after realising they wouldn't really change and they only solution was to take them on.
Learn more about Unfolded
Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
Still undecided? Give us another 60 seconds to convince you.
Then let our customer Julia explain to you why she loves Unfolded and convince you to just give it a go!
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