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Six women holding a sign reading 'Sustainable and Affordable Clothes' while smiling.

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50,000+ UK women taking on fast fashion

At Unfolded we make clothes without the waste and use the savings to do good!


Over 50,000 women in the UK have now joined our mission. They help design every item and then our clothes are only made after you order. The savings created are used to offer amazing clothes at affordable prices, fund kids near our factories to learn to read and write and pay garment workers higher wages.


Discover why so many women have fallen in love with Unfolded below,

Shop The New Collection

5 Women Share Why They Love the Unfolded mission and our clothes so much

Person holding a sign reading 'Why I Love Unfolded' against a plain background.

"I just love helping design the clothes and feeling like my voice is being heard."

Nikki, St Albans

I really struggle to find clothes that I love and that I'm excited about - especially sustainable ones! That's why I love that with Unfolded you get to help design everything they make. I love taking part in the surveys and online sessions, learning about the fabrics and feeling like my voice is being heard. there is always something in a new collection that I can't wait to get my hands on!


Also, I volunteered for one of the phootshoots and just loved it! The most amazing experience and something I never thought I would do!

Person holding sign that reads 'Sustainable and Affordable Clothes.'

"The quality for the price is just amazing! I often think shopping sustainably will be more expensive - with Unfolded it's not!"

Mish, Luton

I really didn't know what to expect when I first ordered for the price but I was blown away when my first dress arrived. The quality for the price is just amazing. After buying my first dress I've ended up buying from 3 other collections now. 

It makes total sense though - if it's made without waste the prices are bound to be better! 

Example for the Unfolded Libby dress, 

£90

High Street RRP

£65

Unfolded price

£25

You save

Woman holding sign about clothing supporting education.

"My purchases help to make a better world and support a child to learn to read and write in India! How could I not love that as teacher?"

Nikki, Edinburgh

I love that my clothes actually help change the life of a young child in need in India. Waiting for my clothes in exchange of creating a positive impact feels like a small thing and makes me feel even better when I'm wearing anything from Unfolded. I loved the videos from the education centre visits they share.

Person in patterned pajamas holding a sign reading 'PJs that change the world!' against a plain background.

"I love that I'm part of a movement trying to make a better world - through something as simple as buying clothes in a different way!"

Lizzie, Glasgow

I really buy into the whole ethos of Unfolded and the fact they're so open about what they're trying to do - make clothes without the waste and do good with the savings! When I learnt how many new clothes are never sold I realised I need to change how I shopped. I love the Facebook group and everyone sharing how they're wearing different Unfolded items.

Three women in matching green dresses standing and smiling together.

"The clothes are just great and I feel fantastic wearing them!"

Abbie, Norwich

I love the ethos of Unfolded and the positive impact they're creating in the world but that wouldn't matter if I didn't love the clothes! The fabrics are fantastic, the quality of production is great and the I just love the designs. They flatter and just feel great on. I've defo got more confidence when I'm wearing a Unfolded dress.

Join over 50,000 women shopping better with Unfolded today!

Hear from some of the Unfolded Community Directly about why they love Unfolded, our clothes and our mission!

Every item is named after a customer and for each collection we do a photoshoot with some of the women who helped during the design process.

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Meet more of the women who have fallen in love with Unfolded and join our Private Facebook Group

Private group

7.3k members

A woman smiling while wearing a patterned sweater.A person with pink hair smiles in front of an illuminated Ferris wheel at night.Woman and dog in a boat on a pond, dog wearing an orange life jacket.A woman and two children stand in front of a white house with vibrant flowers.A woman smiling in a selfie with a cityscape and cloudy sky in the background.A smiling woman with short gray hair stands in front of a brick house with a window.A smiling woman with blonde hair, wearing a dark sweater, stands against a plain background.Three people posing together, surrounded by heart decorations.A smiling couple in formal attire at an outdoor event, with a brick building in the background.

Join The Group

Discover How Shopping with Unfolded Changes a life in India 

Every item you buy from Unfolded supports a child in India to learn to read and write with our partners at Pratham!

The Impact of Unfolded Shoppers - So Far

By removing the waste from the process we're able to fund children near our factories in India to learn to read and write!

7,000 CHILDREN

Supported SO FAR!

Children attending an outdoor class, with one child writing on a small board.Smiling girl reading a book with friends in a tiled room.A group of children sitting against a colorful wall, smiling and giving thumbs-up.
Children attending an outdoor class, with one child writing on a small board.Smiling girl reading a book with friends in a tiled room.A group of children sitting against a colorful wall, smiling and giving thumbs-up.
Children attending an outdoor class, with one child writing on a small board.Smiling girl reading a book with friends in a tiled room.A group of children sitting against a colorful wall, smiling and giving thumbs-up.
Children attending an outdoor class, with one child writing on a small board.Smiling girl reading a book with friends in a tiled room.A group of children sitting against a colorful wall, smiling and giving thumbs-up.
Six women in colorful dresses holding a 'Sustainable and Affordable Clothes' sign, smiling together.

The Unfolded Story And Who We Are

We exist because big brands are killing the planet

Unfolded exists because big brands are killing our planet - 30% of the clothes they make are never sold. This year that will be 26 billion items of clothing. Making these clothes will create 2% of the worlds greenhouse gas emissions. Enough is enough - we need to find a better way to make clothes.

From 100 women in Edinburgh in 2021 to 50,000+ now

We started with a 100 women buying our first clothes in Edinburgh in 2021 to over 50,000 shoppers now buying from Unfolded. This is more than just clothes though - it's a mission to make a better world together. No waste - just positive impact.

Our Team

Unfolded is run by Cally Russell, you might recognise him from Dragons Den, a lot of podcasts and weirdly The Chase! Cally has spent the past 15 years helping big retailers remove waste from their businesses, he started Unfolded after realising they wouldn't really change and they only solution was to take them on.

Learn more about Unfolded