Welcome to This is Unfolded

Let’s Unfold is our blog for This is Unfolded. It’s where we’ll share updates, answer questions put to us and provide more in depth information about everything we’re building.

We’re so excited to be setting off on this journey and to have you joining us. 

For us, this is what This is Unfolded is about. We’re creating a long term change in the world – a new way of shopping that’s positive for you the shopper, the world and society! 

Reducing waste relies on creating beautiful clothing that real people – not fashionista designers  – want to wear and look amazing in. To do this we’ve used cutting edge data and combined this with in depth feedback from 100 shoppers, selected from our previous work with Lost Stock. 

Once you’ve bought the first collection you can join our Community to help us shape and design new products. 

Collection 01 is now available for a limited time so don’t miss out – shop now!