4 reasons
people love shopping with Unfolded

To help reduce waste, we design every item directly with our amazing community of shoppers. You get to give feedback at every stage of the process so that together, we can design clothes that you're going to love. From the shape of each piece to the prints and colours - with This is Unfolded your voice really matters! We even name the products after the people who designed them.

It wouldn’t be collaborative design without sneak peeks would it?! We take you behind the scenes to show you initial designs, samples, fit sessions, photoshoots - you name it, you get access to it when you shop with This is Unfolded. One of our favourite parts?

A photoshoot with our community for every collection! Everyone you see here took part in the last one...

Around 30/40% of the cost of clothes from other brands is to cover the waste they produce. As we've removed the waste from the process we use the savings made to use sustainable fabrics, pay higher wages to workers, fund children in education and give you a great deal! Our prices are normally under £50 - much more affordable than most sustainable brands.

You get to meet the amazing people who you helped by deciding to shop in a better way. This month our community got to hear the story of Tania, a 9 year old girl in Delhi India, they funded to learn to read and write - just by buying amazing clothes in a different way! As one member said - "I'm so happy I cried...'