When we started This is Unfolded we asked 300 shoppers what stopped them buying sustainable clothes more often.
83% of them said: price!
We're in a cost-of-living crisis as well as an environmental crisis. Everyone wants to shop more sustainably - but a lot of people can’t afford to buy sustainable clothes, when they have to pay nearly £100 for an environmentally friendly top. And with the economy getting worse, the cost of living on the rise and the effects of climate change having direct impact on our wallets - the number of people who can afford to pay more for ethical shopping is getting even smaller!