5 ways shopping with us
changes the world

Most brands will look at sustainability just as the fabric of their clothes - we think it’s about a lot more than that. The fashion retail model isn’t sustainable, 30% of clothes are never sold and many often end up being sent straight to landfill - it doesn’t matter what they’re made of if this is the case!

With This is Unfolded we design every item in collaboration with over 1,500 customers and then only make your clothes after taking orders, allowing us to remove this 30% wastage in the process.

With the money saved by removing waste you help to change a life through Pratham, our charity partner.

With every purchase they fund a child in India in education for a set period. Amazing new dress for you - a child supported in education for 2 months!

Over 2,000 children have been funded in education for the next 12 months by This is Unfolded purchases so far and we're just getting started!

Due to the waste in production garment workers are often paid very low wages. We pay the workers at our partner factories higher wages through the Unfolded Worker Fund from the savings made through removing over production. This isn’t just paid to the workers working on our products but to all the workers in the factories, even those working on clothes for big name brands.

Even with paying workers higher wages and creating positive impact in the communities where our clothes are made This is Unfolded is focused on offering you great prices - why?

Cause we know that's vital to ensure long lasting change in the world and convince enough people to shop differently.

When you buy from This is Unfolded you're invited to join our private online community 'The Creators'. Here you'll be able to help us design the next collection, swap items with others (we pay the postage for your first swap), get styling tips from professional stylists, get invited to our photoshoots and see how others are styling the items you have. It's been described as 'the happiest place on the internet'! This community further removes waste and helps everyone with getting the most from their items.