Your order will support a child to learn to read and write for
High Street RRP
Unfolded Price
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15% Off Your First order - IMPACT15
MONEY-BACK GURANTEE
Sustainable classics at prices up to 40% cheaper than high street brands
Every item is designed with the input of 7000 of our customers and then made after you order.
The savings are used to offer you prices that are up to 40% better than traditional brands and fund kids near our factories to learn to read and write.
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Made After Your Order
Prices 40% Lower Than Highstreet RRP
Over 50,000 Happy UK Shoppers
Made After Your Order
Prices 40% Lower Than Highstreet RRP
Over 50,000 Happy UK Shoppers
Made After Your Order
Prices 40% Lower Than Highstreet RRP
Over 50,000 Happy UK Shoppers
Made After Your Order
Prices 40% Lower Than Highstreet RRP
Over 50,000 Happy UK Shoppers
Shop PJ Sets
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Made After Your Order
Prices 40% Lower Than Highstreet RRP
Over 50,000 Happy UK Shoppers
Made After Your Order
Prices 40% Lower Than Highstreet RRP
Over 50,000 Happy UK Shoppers
Made After Your Order
Prices 40% Lower Than Highstreet RRP
Over 50,000 Happy UK Shoppers
Made After Your Order
Prices 40% Lower Than Highstreet RRP
Over 50,000 Happy UK Shoppers
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Hear from some of the Unfolded Community Directly about why they love Unfolded, our clothes and our mission!
Every item is named after a customer and for each collection we do a photoshoot with some of the women who helped during the design process.
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The Unfolded Story
Fast Fashion Is Killing Our Planet
30% of new clothes made will never besold - this year alone that will be 26 billion items of clothing. Yup -BILLION!
Our mission is to remove this waste from the fashion industry and do good with the savings.
A 50,000+ Strong Community
We launched Unfolded in Edinburgh in 2021 with just 100 customers and have grown to a vibrant community of 50,000 women across the UK committed to helping us take on the fast fashion industry and driving positive change in the world!
What started this mission and who is behind it?
Unfolded was founded by Cally Russell, Jamie Sutherland and Hilde Frydnes. They had spent nearly a decade helping big brands try and remove the waste from their business but eventually realized these companies couldn't be fixed. You might recognise them from Dragons Den (where they turned down 3 offers) or from the dozens of media articles about their mission.
Learn more about Unfolded
Got Questions about us? We've Got Answers!
How long will my clothes take to arrive?
You'll see a shipping date as you order. This is the current estimated shipping date based on the information we have from our amazing factories. You can track your order in your account at any point and you'll also get weekly emails.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
What even is Unfolded? Who is behind it? Is this a scam?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right! it might also be why we've been featured on This Morning, Lorraine, Dragons Den, STV and many many more!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
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