Positive Impact

This is Unfolded uses fashion shopping as a power for good.

Good for society, the garment workers, and for the planet.

Society Impact

For every order, we donate to our NGO partner, Pratham, to support a child’s education in India for 4 months.

Pratham reaches millions of children each year across 21 states in India, providing support from basic literacy to arithmetic skills. They work in schools and communities to support children, allowing them to learn the fundamentals before moving onto the next level.

In India half of the children who reach the fifth grade (aged 10 years old) aren’t able to read and write. Once children fall behind, that can be the chance of literacy within their lifetime gone. Pratham helps prevent this.

When you buy from This is Unfolded you help to give the gift of literacy. Shop now.

Worker Impact

With many brands, workers aren’t considered. Things are different with This is Unfolded.

We work with factories that pay better wages to workers, and we also ensure that workers directly benefit from each order.

This has seen us create the Unfolded Worker Fund, where we pay workers, on top of their wages, based on the number of Edits sold per collection. With Collection 01 this should mean that workers receive an additional 1,000 rupees in addition to their normal wages.

Planet Impact

Fashion is the second most polluting industry in the world, but we’ve created a new way to shop to help reduce this.

By only making products after you’ve placed your order, we remove the 30% of products that are created and never worn. This approach has a hugely positive impact on our environmental footprint.

Alongside this, we offset the carbon created through transportation and use recycled packaging.

We know how to make impact

We believe in creating impact and in 2020 we saved hundreds of thousands of items from ending up in landfill and supported 113,000 people for just over a month each.

You can read our impact report on this work here. 

Make a positive impact