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Drop 01 with Who what Wear UK

Building a future for fashion that’s better for our planet, better for the people who make our clothes and better for you at the same time is kinda a big mission. It involves changing the way we as a society think about clothes, how they’re produced and how we buy new clothes.


But it's a future we need to create - and quickly!

Our planet and the workers who make our clothes can’t take much more of the current process. The last couple of years have shown us this, illustrated by rising temperatures and the hardship faced by workers when brands cancelled orders without payment during Covid.


Over the past 12 months we’ve been building This is Unfolded to be this future of fashion - one that removes the waste from the process and does good with the money this saves. The future we’re creating is very much better for the planet, better for society and better for you! We’ve built an amazing community who drive the products we create and feed into the decisions we take every day.


But to make a real impact we need to go bigger and take even more people on this journey with us… That’s why we’re delighted to partner with the leading fashion media company Who What Wear UK to create Drop 01 - their own summer clothing capsule powered by Unfolded. We’ve worked with WWW UK to help their editors and 1,000 of their readers build this collection from scratch, using our community driven design approach. This is the next step in building a better future through the Unfolded model.

Today we’re putting Drop 01 live on and offering you an exclusive 15% discount on your first order using code SHOPTHEDROP. It’s a stunning collection with highly versatile pieces, from floaty multiway dresses to mix and match co-ordinates and a selection of basics that will stand the test of time for years to come!


The world needs a fashion industry that’s better for our planet and the people who make our clothes… but is still affordable. This is Unfolded is building that fashion industry!



PS: Thank you to everyone who has supported us so far! Without our amazing customers, community, supporters, suppliers, partners and many more this future for fashion would just be an idea on a whiteboard. Thanks to your support, we're serving tens of thousands of shoppers, supporting thousands of children in education and ensuring hundreds of garment workers are paid higher wages…not to mention avoiding adding to that landfill pile.

Browse the Unfolded x WWW UK Collection

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