Your order will support a child to learn to read and write for
High Street RRP
Unfolded Price
You Save
Festive Offer - 30% Off With Code BF30
MONEY-BACK GURANTEE
50,000+ Happy UK Shoppers
30% Off Unfolded - Limited Time Only
As a Festive Offer we're offering 30% everything - our biggest ever sale! Sadly though we can only make a limited number of each style - so don't miss out!
At Unfolded our clothes are designed in collaboration with our customers and then made after you order. 50,000 women have joined our mission to make waste free clothes!
The savings are used to,
Offer you amazing sustainable clothes at affordable prices
Support kids in India to learn to read and write
Pay garment workers higher wages.
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30% Festive Discount
Use Code BF30
Guaranteed Christmas Delivery
30% Festive Discount
Use Code BF30
Guaranteed Christmas Delivery
30% Festive Discount
Use Code BF30
Guaranteed Christmas Delivery
30% Festive Discount
Use Code BF30
Guaranteed Christmas Delivery
Use code BF30 to take 30% off your full order during checkout (final page).
Your clothes will then be made using our zero waste production approach and shipped to you. Everything ordered before the 15th of December will arrive for Christmas!
With the money saved by removing the waste Unfolded funds children near our factories in India to learn to read and write with our partners Pratham.
To date over 7,500 kids have been helped to learn to read and write thanks to Unfolded shoppers.
29 JANUARY 2024
28 JANUARY 2024
30% Festive Discount
Use Code BF30
Guaranteed Christmas Delivery
30% Festive Discount
Use Code BF30
Guaranteed Christmas Delivery
30% Festive Discount
Use Code BF30
Guaranteed Christmas Delivery
30% Festive Discount
Use Code BF30
Guaranteed Christmas Delivery
Bestsellers
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30% Festive Discount
Use Code BF30
Guaranteed Christmas Delivery
30% Festive Discount
Use Code BF30
Guaranteed Christmas Delivery
30% Festive Discount
Use Code BF30
Guaranteed Christmas Delivery
30% Festive Discount
Use Code BF30
Guaranteed Christmas Delivery
Hear from some of the Unfolded Community Directly about why they love Unfolded, our clothes and our mission!
Every item is named after a customer and for each collection we do a photoshoot with some of the women who helped during the design process.
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Frequently asked questions
What even is Unfolded? Who is behind it?
Unfolded is a movement to make clothes without waste and use the savings to support a positive impact in the world. We were founded in 2021 by Cally Russell, Jamie Sutherland and Hilde Frydnes. Before Unfolded they used to help big brands remove the waste from their business but realized for real change to happen they had to build a totally new way to shop. We're a company but we're focused on positive impact in everything we do. Over 50,000 women have joined our missing to remove the waste from the fashion industry so far and help design everything we make to make that dream a reality.
Where are you based?
We're based in Edinburgh, Scotland, the fashion capital of the world! All of our clothes are made in ethical factories in India.
If It's made to order can I still return them if I don't like them?
Of course you can - we offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham. You can swap an item for free though if it's just the size you don't like for free on our swap platform.
Are you really as good as you say you are?
We like to think so... We've spent the best part of a decade working with major brands helping them make clothes without the waste. They wouldn't go as far as they needed to though so we've created the way to make clothes that we know is better for everyone in the process. There are some trade offs - it takes longer - but we know it's worth it. Our repeat order rate is double the industry standard so we must be doing something right!
How can you be cheaper than other brands and be sustainable? That doesn't make sense...
30% of the clothes made are never sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes? It's tens of billions. We're able to offer better prices because we don't make any of this waste. We design everything with your help and then only make what people actually want.
Why haven't I heard of you before?
Because the world isn't fair and we've only existed since late 2021! In that time we've grown to 50,000 customers though, been featured across tens of major publications and our CEO Cally also turned down 3 offers on Dragons Den - he's a bit ballsy like that!
How long will my clothes take to arrive?
You'll see a shipping date above in the buy section. This is the current estimated shipping date based on the information we have from our amazing factories. It can change but it normally doesn't. You can track your order in your account at any point and you'll also get weekly emails.
I still have more questions - who can I get in touch with?
We LOVE questions - just email us on support@thisisunfolded.com or slide into our DMs on your social platform of choice! The wonderful Amy, Clare or Bara from our support team will be happy to help!
The Unfolded Story
Fast Fashion Is Killing Our Planet
30% of new clothes made will never be sold - this year alone that will be 26 billion items of clothing. Yup -BILLION!
Our mission is to remove this waste from the fashion industry and do good with the savings.
What started this mission and who is behind it?
Unfolded was founded by Cally Russell, Jamie Sutherland and Hilde Frydnes. They had spent nearly a decade helping big brands try and remove the waste from their business but eventually realized these companies couldn't be fixed. Killing the planet for profit is just baked into there whole approach. You might recognise them from Dragons Den (where they turned down 3 offers) or from the dozens of media articles about their mission.
A 50,000+ Strong Community
When Unfolded started in Edinburgh in 2021 it was with 100 customers helping us design the first collection, today we’ve got an amazing community of 50,000+ women across the UK who choose to shop without the waste and do good with the savings! Together they’ve support 7,500 kids in India to learn to read and write! Now that sounds like a better outcome than mountains of waste doesn’t it?
Learn more about Unfolded
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