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Festive Offer - 30% Off With Code BF30

MONEY-BACK GURANTEE

Collage of women in various outfits with a 'Black Friday 30% OFF Everything' announcement.

50,000+ Happy UK Shoppers

Festive Offer 30% Off Unfolded SiteWide

As a Festive Offer we're offering 30% everything - our biggest ever sale! Sadly though we can only make a limited number of each style - so don't miss out!


At Unfolded our clothes are designed in collaboration with our customers and then made after you order. 50,000 women have joined our mission to make waste free clothes!


The savings are used to,


Offer you amazing sustainable clothes at affordable prices

Support kids in India to learn to read and write

Pay garment workers higher wages.

Black Friday Discount - Use code BF30 to take 30% off your full order during checkout (final page).


Your clothes will then be made using our zero waste production approach and shipped to you. Everything ordered before the 15th of December will arrive for Christmas!

Woman in a blue dress stands on a patterned porch with a handbag.
Woman in floral dress walks in a stylish indoor setting.
Smiling person in a navy blue outfit stands outside a stone building.
Woman in plaid blazer and teal pants, standing on a decorative tiled porch.
Two women smiling in patterned pajamas by a bright window.
Smiling person sitting on steps with flowing hair, wearing black outfit and white sneakers.

With the money saved by removing the waste Unfolded funds children near our factories in India to learn to read and write with our partners Pratham.


To date over 7,500 kids have been helped to learn to read and write thanks to Unfolded shoppers.

29 JANUARY 2024

28 JANUARY 2024

30% Black Friday Discount

Use Code BF30

Over 50,000 Happy UK Shoppers

30% Black Friday Discount

Use Code BF30

Over 50,000 Happy UK Shoppers

30% Black Friday Discount

Use Code BF30

Over 50,000 Happy UK Shoppers

30% Black Friday Discount

Use Code BF30

Over 50,000 Happy UK Shoppers

Shop Dresses

See All

30% Black Friday Discount

Use Code BF30

Over 50,000 Happy UK Shoppers

30% Black Friday Discount

Use Code BF30

Over 50,000 Happy UK Shoppers

30% Black Friday Discount

Use Code BF30

Over 50,000 Happy UK Shoppers

30% Black Friday Discount

Use Code BF30

Over 50,000 Happy UK Shoppers

Bestsellers 

See All

30% Black Friday Discount

Use Code BF30

Over 50,000 Happy UK Shoppers

30% Black Friday Discount

Use Code BF30

Over 50,000 Happy UK Shoppers

30% Black Friday Discount

Use Code BF30

Over 50,000 Happy UK Shoppers

30% Black Friday Discount

Use Code BF30

Over 50,000 Happy UK Shoppers

Hear from some of the Unfolded Community Directly about why they love Unfolded, our clothes and our mission!

Every item is named after a customer and for each collection we do a photoshoot with some of the women who helped during the design process.

Shop the Full Collection

Frequently asked questions

Six women in patterned pajamas smiling together against a neutral background.
A diverse group of women holding a 'Sustainable and Affordable Clothes' sign, wearing colorful dresses.

The Unfolded Story

Fast Fashion Is Killing Our Planet

30% of new clothes made will never be sold - this year alone that will be 26 billion items of clothing. Yup -BILLION!


Our mission is to remove this waste from the fashion industry and do good with the savings.

What started this mission and who is behind it?

Unfolded was founded by Cally Russell, Jamie Sutherland and Hilde Frydnes. They had spent nearly a decade helping big brands try and remove the waste from their business but eventually realized these companies couldn't be fixed. Killing the planet for profit is just baked into there whole approach. You might recognise them from Dragons Den (where they turned down 3 offers) or from the dozens of media articles about their mission.

A 50,000+ Strong Community

When Unfolded started in Edinburgh in 2021 it was with 100 customers helping us design the first collection, today we’ve got an amazing community of 50,000+ women across the UK who choose to shop without the waste and do good with the savings! Together they’ve support 7,500 kids in India to learn to read and write! Now that sounds like a better outcome than mountains of waste doesn’t it?

Learn more about Unfolded

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