Over the next 3 weeks a small group of us worked day and night to come up with some way to help. We decided to buy the clothes made by these factories directly and sell them to shoppers all around the world without the brands, and to use the money generated to help the garment workers facing such hardship.
We called this offering Lost Stock - consumers bought a mystery box of clothes (based on their size, age, gender and colour preferences) from the clothes cancelled by big brands without payment. For every box bought we supported a garment worker and her family for a week. New clothes not going to landfill - people helped at a horrible time…
Our little team in Scotland aimed to sell 10,000 of these boxes - a big impact on the world at a horrible time.
Instead we sold 125,000… in 10 countries. In 7 months.