Over the next 3 weeks a small group of us worked day and night to come up with some way to help. We decided to buy the clothes made by these factories directly and sell them to shoppers all around the world without the brands, and to use the money generated to help the garment workers facing such hardship.
We called this offering Lost Stock. Shoppers could buy a mystery box of clothes, that would be filled based on their size, age, gender and colour preferences, with clothes cancelled by big brands without payment. For every box bought we supported a garment worker and her family for a week. It had a lot of benefits - stopping new clothes going to landfill, helping factory workers at and people in the local community during a horrible time.
Our little team in Scotland aimed to sell 10,000 of these boxes.
Instead we sold 125,000… in 10 countries. In 7 months. A huge impact on the world in a really difficult time!
We supported over 113,000 people for a month each in Bangladesh through our partnership with the Sajida Foundation.
An incredible initiative, not without its challenges, but it proved that the world needed change - and that people were willing to shop differently.