Did you know 24 billion new items of clothing will be made this year and never sold?
You know the clothes we’re talking about don’t you? The ones in the shop where you just can’t imagine who on earth would ever wear that?
Well it turns out no one would ever wear them... 👗 👋
This happens because brands create hundreds of new styles every year hunting to find the ones that people will actually buy.
It’s an awful approach and on that's creates all that awful waste.
At Unfolded instead of guessing we work with thousands of women to design our clothes instead! 🙋♀️