30% of new clothes made this year won't be sold

That's 26 billion wasted items

At Unfolded we make clothes without the waste and do good with the savings

How it works

1. Designed Together

Every item is designed with help from 8,000+ members of our community.

2. Made On Demand

Your item is made after you order - ensuring no waste!

3. A Better World

Lower prices for you, garment workers paid higher wages and kids funded in education.

Explore How Unfolded Works

As Seen On

Ticker: Glamour, Who What Wear, This Morning, Lorraine, The Herald, Grazia, The Times, BBC Dragons' Den

New In

Our latest Summer collection. Beautiful dresses, comfortable trousers and high quality basics!
Archive Sale

Save up to 50% on classic Unfolded styles from previous collections.
Unfolded Gift Cards

Give the gift of Unfolded! Better for the planet, the people who make our clothes and a loved one.

Shop The Full Collection

75,000+ women have joined Unfolded and our mission to remove waste from the fashion industry and change lives with the savings

I have a few retailers that I know fit me well that I tend to rely on, brands such as Mint Velvet and Reiss and personally I have found Unfolded clothes to be of a similar quality…but for a much lower price and with all the added benefits of being waste free and paying garment workers better.

- Lizzie
The quality of Unfolded clothes is great - they are made to last which only adds to their sustainability. I love the community element as well - all helping each other design the perfect clothes!

- Laura
All my Unfolded clothes are really well made and the sizing is really good - I don’t mind the wait for my items at all, each collection is well timed and I’ve found my clothes arrive just as I’m thinking of changing my wardrobe in line with the seasons.

- Brittany
Another reason I like Unfolded is the price point - way too many sustainable brands are prohibitively expensive whereas Unfolded clothes are pitched at an affordable price point.

- Louise

The Unfolded Story

Our mission against fast fashion started in Edinburgh, Scotland in 2021. We decided something had to be done about fast fashion destroying our planet, so we decided to create a better way to shop. All of our clothes are made by amazing partners in Ethical factories in India. Over 75,000 women have now joined the Unfolded mission alongside our 12 members of staff.

Read The Full Story

Meet some of the 75,000+ strong Unfolded community and discover why they love our clothes and mission

Models of assorted sizes wearing Collection 12 holding a sign that reads "Why I love Unfolded..."

My clothes from This is Unfolded are amazing and they've funded a child to learn to read and write - fav brand! Hannah

This is the future of shopping - ethical and affordable Natalie

Model lifestyle shot in the Hannah Knit cream

If you’re looking for a TRULY SUSTAINABLE brand that actually delivers great quality clothing at great prices, then Unfolded is for you. Rebecca

Street photo of model wearing Evie Pink sweatshirt

Absolutely brilliant organisation that actually cares about the planet, the people who make the clothes and their customers. E Shaw

Smiling school children against blue backdrop

The positive impact created by women just like you shopping with Unfolded...

10000 +

Children funded in education

600

Workers received higher wages

0

Products sent to landfill

Discover The impact

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