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Every purchase supports a child learning to read & write

Maddie Wave Print Midi Dress

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£45

You save 42%

£78

High Street RRP

New customer offer! 15% off

IMPACT15

Limited time only - Apply code at checkout

Colour/print:

Select length:

Pay just £38.25 with code EARLY20

We make clothes after you order - to save you money, help the planet & do good!

£78

High Street RRP

£45

Unfolded Price

£33

You Save

Explore how the Unfolded way keeps prices lower

Garment workers paid higher wages

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This item funds a child in education for 2 months

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Absolutely nothing sent to landfill

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Ethical and sustainable fabrics

As Featured On

Ticker: Glamour, Who What Wear, This Morning, Lorraine, The Herald, Grazia, The Times, BBC Dragons' Den Ticker: Glamour, Who What Wear, This Morning, Lorraine, The Herald, Grazia, The Times, BBC Dragons' Den

As Seen On the Unfolded Community

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Super comfy and flattering!

This is a super comfy dress and the elasticated shirring under the bust and around the waist makes it so flattering. It’s the sort of thing you can get a huge amount of wear out of.

— Brittany, Glasgow

Explore This Style In More Detail

Description

Maddie is our best ever selling shape - and now in this new wavey navy print, she is perfect for work, play and holidays…. 

What makes Maddie so special? She combines style, comfort, sustainability and some serious positive impact in the world! 

Maddie was designed with the help of 8,000 of our customers to be flattering and comfortable enough to wear all day, every day. She offers a relaxed figure-flattering look with a shaped bust complemented by a thick v shaped band of elastic shirring underneath, creating a stunning silhouette - gorgeous for all shapes and sizes!   

She is made in a sustainable viscose crepe fabric, which is a beautiful, light, floaty material. With adjustable tie detail cuffs, our summer season Maddie has short sleeves rather than long and of course comes with those all-important pockets.We love Maddie worn with a pair of crisp white trainers for an easy breezy look but she looks equally good smartened up for a day in the office with a blazer and shoes. On holiday, stick on a pair of sandals and she’ll be perfect for dinner out! 

Maddie is available in 2 length options (125cm and 115cm). If you’re under 5ft 3 we recommend going for the shorter option. 

And remember, while you are enjoying wearing Maddie, you’ve supported a child near our factories in India to learn to read and write for 2 months… all just by buying a stunning new dress! 

In-depth Details

  • Drapey Viscose Fabric
  • Midi Length
  • Adjustable Short Sleeves with Pretty Tie Detail
  • Pockets
  • Shirred Waist
  • Available in two lengths

100% Sustainable Viscose

Sizing & Fit Info

  • True to size
  • The short option is around 10cm shorter (3 inches) than regular 
  • We recommend the short option if you're 5ft 3 or under 

Product Care

Do not bleach

Do not dry clean

Do not tumble dry

Iron low

Machine wash cold on a gentle cycle

Reshape while damp

Wash and dry with similar colours

Wash inside out

Returns Info

If you don't love your new Unfolded product you can swap it for free with other Unfolders using Swaps by Unfolded, or return within 14 days.

Read our full refund policy here.

Unfolded versus a traditional brand

Unfolded Traditional
Price £45 £78
You save £33
Zero waste Yes No
Kids funded in education Yes No
Higher worker wages Yes No
Sustainable materials Yes No

Some of our thousands of 5 star reviews

FAQ

How can you be cheaper than other brands and still be sustainable?

30% of the clothes made by most retailers are never even sold - this year that will be 26 billion items of clothing. Think how much it costs to make all of those clothes!

At Unfolded, we're able to offer better prices because we don't make any of this waste. We design everything with the help of tens of thousands of our customers, and then only produce what people actually want. No waste = big savings, which we use to offer you better prices, pay workers better and support children to learn to read and write.

How do I make sure I buy the right size?

At the top of the page there is a full size chart for this style - just above the size selector. You can also see photos of our customers and models in a range of different sizes; there's more information under 'Fit & Size'.

If you need any help choosing your size, just send a message to our team, or respond to the wee popup that appears. We can help with measurements and guidance - and we're always happy to answer any other questions too! 

You can email us on support@thisisunfolded.com any time, or slide into our DMs on your social platform of choice. Amy, Claire and Bára in our customer team are always happy to help!

If it’s made to order, can I still return my item?

Of course you can! We offer 14 day returns once an item has been delivered. You just have to pay the postage to send it back to our partner in Nottingham - Royal Mail is fine. Alternatively, you can swap an item for free on our swap platform, or use our community Facebook group with thousands of customers to sell or swap.

Okay - I like the sound of Unfolded, but I’m still on the fence…

Buying from a new brand, especially one you might have found on social media, can feel risky - we get it! Scams are unfortunately common, but we are not one of them. We are a small company, driven by a huge mission: to take on fast fashion.

We want you to feel confident shopping with us. That's why, if you change your mind before your order has shipped, simply send us a message and we will process a full refund.

With over 100,000 happy customers and having featured on some of the biggest TV shows around, we believe we're doing something right.

You may have seen us on Dragons Den, where we were offered all the money, but turned it down. We also feature regularly on Lorraine, This Morning and across the BBC, as well as in local and national media - and of course on social media, where we have a dedicated following. Or maybe you’ve heard about Unfolded from our community of over 100,000 amazing shoppers in the UK!

So, what are you waiting for? Treat yourself to Unfolded clothes are better for the planet, for your wallet, and for the people who make them!

Better For The Planet, Your pocket and the people who make our clothes...

Better For The Planet, Your pocket and the people who make our clothes...

At Unfolded our clothes are designed with input from 10,000 of our customers and then made after you order. This allows us to make clothes without the waste and do good with the savings.

Better For The Planet

This year the fashion industry will make 26 billion items of clothing that will never sell! Thanks to our new way of making clothes at Unfolded it's zero...

Better for You

By removing the waste we’re able to offer you sustainable clothes with up to 40% off the price they would be anywhere else. Plus, you can help design every item!

Better for Garment Workers

The rest of the savings are used to provide higher wages for garment workers and to fund kids to learn to read and write near our factories and rural India.

The Unfolded Story

The Unfolded Story

Unfolded was founded in Edinburgh in 2021 by three friends who decided enough was enough - the fashion industry had to change. Since then 100,000 amazing women from across the UK have joined our mission to fix this broken industry and do good with their clothes.

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